Ruby Yang

• Deliver weekly reporting to underpin marketing strategy and execution, combined with systematic digital channel monitoring—analysing engagement metrics, sentiment trends, and qualitative feedback across key review platforms to drive data-informed decision-making.
• Analyse Chinese consumer behaviour to shape localised restaurant strategies and manage official social media accounts (Rednote, Dianping). Develope culturally nuanced marketing content and integrated campaigns for traditional festivals, ensuring brand alignment through precise cultural adaptation.
• Translate, proofread and update marketing materials such as the restaurant’s Chinese menu and allergen information.

• Delivered weekly English dance classes to children aged 5–10, catering to a diverse group of Chinese children across immigrant and UK-born backgrounds, using creative movement to promote cross-cultural exchange, celebrate dual heritage, and build confidence through inclusive, culturally responsive teaching.
• Maintained regular communication with parents to monitor and support pupils' progress effectively.
• Planned and oversaw group, and individual dance performances.

ECAA – A non-profit organisation fostering social connections and cultural exchange through dance activities.

• Provided professional dance training and promoted creative expression to encourage students to explore dance as art and self expression through movement.
• Generate promotional content to enhance awareness of ECAA and encourage participation in cross-cultural activities.
• Led and coordinated key multicultural performance initiatives, including:

• Enforced safety measures due to potential stage equipment hazards.
• Collaborated with technical crew and 20+ artists to safeguard presentation of artistic vision.
• As one of the venue partners at the Edinburgh Festival Fringe 2025, I successfully supported four artistic teams from China, Japan, South Korea and Uzbekistan throughout a month-long festival season, remaining highly composed and calm in a fast-paced, high-pressure and constantly changing environment, demonstrating strong leadership and consistently delivering desired results.

• Assisted lead teacher in organising and conducting dance classes for junior and senior high school students.
• Participated in the 6th National Art Exhibition for Primary and Secondary School Students, achieving the First Prize in the Middle School Group (Dancing).

• Taught music to Year 2 and Year 4 pupils during an internship programme.
• Organised the opening of the 10th Track Meet of school.
• Gained the title of 'Outstanding Intern'.

• As an external teacher, I designed and delivered professional dance training sessions for school's dance team and choreographed performances for the school's anniversary celebration.