Ruba Massoud
Wembley London
Summary
Accomplished sales professional with strong expertise in lead generation, prospecting, and account management. Recognised for consistently exceeding sales quotas and receiving customer satisfaction awards. Excellent communication and negotiation skills, with a talent for understanding client needs and providing tailored solutions. Proficient in CRM tools such as Salesforce and HubSpot, with a proven ability to analyse data to track performance and identify growth opportunities. Collaborative team player with a history of fostering cross-functional relationships to enhance productivity and achieve shared goals.
Overview
9
9
years of professional experience
10
10
years of post-secondary education
Work history
Business development manager
Capital on Tap
Shoreditch
04.2024 - 12.2024
- Generate high-quality leads through various channels such as CRM tools like hubspot, cognism and funding circle as well as using Linkedin.
- Cold calling leads and presenting our product to the relevant department, dealing mainly with the accounts team or with managing directors.
- Completing a 360 sales cycle with the client and helping them efficiently through the onboarding process
- Driving card spend : Ensuring our clients are maximising their spend so they are getting the most rewards through our 1% cash back scheme.
- Account management : Maintaining strong relationships with new and existing clients, understanding their needs, and ensuring the company's products or services meet those needs.
- Adhering to FCA regulations.
Sales development representative
Treatwell
Chancery lane
05.2023 - 04.2024
- Conducted extensive research to identify and prospect new businesses, demonstrating a proactive approach to business development.
- Applied a consultative sales approach to qualify leads and ensure alignment with Treatwell's business objectives.
- Utilized effective cold calling and email strategies to engage prospective new businesses, showcasing strong communication and persuasion skills.
- Successfully set up high-quality appointments and ensured their attendance, showcasing organizational and follow-up capabilities.
- Demonstrated proficiency in the use of CRM systems for efficient pipeline management and enhancing overall sales processes.
Account manager
Go Student Tutoring
Vauxhall, Lambeth
09.2021 - 05.2023
- Conducting outbound calls to generate new revenue and customers and ensuring I was meeting my daily and weekly KPI’s.
- Analysing data and utilizing our CRM system (Hubspot) to ensure a clean pipeline for efficient organization.
- I successfully retained and satisfied customers by collaborating with tutors and customer care teams in order to proactively solve any issues.
- I consistently exceeded my monthly sales targets generating over £600,000 in revenue through a consultative sales approach with potential clients over the course of my time there.
Sales advisor
EE T-mobile
Twickenham, Richmond upon Thames
09.2016 - 06.2021
- My main roles and responsibilities for this role included familiarising myself with the Proficiently processed contracts through familiarity with various systems.
- Successfully upsold add-ons and additional lines while delivering exceptional customer service, resulting in high customer satisfaction rates.
- Thrived under pressure to meet revenue targets and increase gross profits in a competitive sales environment.
Teaching Assistant)
Hillingdon Manor
Hillingdon
09.2015 - 07.2016
- Supported students with their schoolwork and prepared effective learning resources to enhance their education.
- Boosted children's confidence by providing repetitive instructions, re-phrasing information and demonstrating concepts in a clear manner.
- Provided valuable feedback and assistance to teachers, enabling them to develop and improve their teaching methods.
- Helped students to participate confidently in social activities and outings, promoting inclusivity and team building.
Education
GCSEs -
Wembley high technology college
Wembley 09.2008 - 07.2014
BTEC level 3 diploma - Health and Social Care
Uxbridge College
Uxbridge 09.2014 - 07.2016
Bachelor degree - Criminology with psychology (BSc)
Middlesex University
10.2016 - 07.2019
Skills
- Strong expertise in lead generation and prospecting
- Excellent communication and negotiation skills, with a talent for understanding client needs and providing tailored solutions
- Proficient in CRM tools (Salesforce, HubSpot, Cognism) and data analysis to track performance
- Collaborative team player able to develop strong relationships with peers to enhance productivity and achieve shared goals within my team and sales environment
- Consistently exceeding sales Targets and meeting KPI's
- Resilient to pressure
Affiliations
- I was part of the air training corps (ATC) for five years, during this time I progressed through the hierarchy and took part in various challenges such as the Duke of Edinburgh’s Award, Nijmegen 100-mile march and attended various RAF camps. I have an extreme interest in travelling and experiencing new cultures and have solo travelled 10 countries so far. I was singled out for my politeness and excellent people skills then presented an award from Boris Johnson whilst volunteering for the St Michael's youth project, I am also the recipient of two Jack Petchey awards. My personal interest is football, where I regularly follow premier league and champions league football. I like to stay fit by running every morning and attend gym 3 – 4 times a week.
Accomplishments
Team London Award - Awarded by Boris Johnson Mayor of London for outstanding contribution to improving London and the quality of life for Londoners.
Timeline
Business development manager
Capital on Tap
04.2024 - 12.2024
Sales development representative
Treatwell
05.2023 - 04.2024
Account manager
Go Student Tutoring
09.2021 - 05.2023
Bachelor degree - Criminology with psychology (BSc)
Middlesex University
10.2016 - 07.2019
Sales advisor
EE T-mobile
09.2016 - 06.2021
Teaching Assistant)
Hillingdon Manor
09.2015 - 07.2016
BTEC level 3 diploma - Health and Social Care
Uxbridge College
09.2014 - 07.2016
GCSEs -
Wembley high technology college
09.2008 - 07.2014
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