Ruairi Kennedy
Belfast,Antrim
Summary
A dynamic and creative individual with experience in crafting compelling and engaging content to drive brand awareness. Driven by desire to leverage existing content development knowledge in a growth marketing capacity, driving customer acquisition and retention by contributing to exciting and innovative growth marketing campaigns. Backed by comprehensive experience and an understanding of online engagement and targeted content initiatives.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Junior Content Specialist
Veriteer
08.2022 - Current
- Content development for two brands on LinkedIn, increasing follower count by 20% in one year and reaching 1.4k followers on both accounts.
- Producing high-quality and impactful content to strict deadlines, consistently meeting brand standards and alignment with guidelines.
- Leveraging competitive analysis tools to ideate content topics and formats that resonate with desired audiences.
- Engaging with variety of external and internal stakeholders in production of live online talk series.
- Monitoring industry trends to capitalise on content and social media opportunities.
- Clearly portraying brand point of view on several different topics through thought leadership articles, reports, and short-form social media content.
- Oversaw production of fourteen case studies for website publication, working closely with consultants to craft compelling stories.
- Effective communication with internal stakeholders to achieve strategic goals.
- Extensive researching abilities in order to write authoritative thought leadership pieces with confidence.
Event Staff
Shine Belfast
04.2022 - Current
- Ensured smooth operation of entry lanes at variety of events, from 400 capacity venues to 40,000 capacity festivals.
- Provided high-quality customer service in high-pressure scenarios, calmly solving unforeseen circumstances and co-operating with customers to reach positive resolutions.
- Merchandise liaison for touring managers/teams and festival/concert management, acting as point of contact for any issues and sales-related queries.
Barista
District Coffee
09.2021 - 08.2022
- Maintaining excellent communication skills through constant interaction with customers.
- Communicated clearly with team of baristas and other front-of-house staff to minimise mistakes and ensure customer satisfaction.
- Refined ability to work effectively in fast-paced environment whilst meeting daily, weekly and monthly targets.
Education
Bachelor of Arts - English
Queen's University
Belfast 09.2018 - 06.2021
A-Levels - English A*, ICT Distinction*, RE B
Cross And Passion College
BallycastleGCSEs - English Literature A*, English Language A, Maths B, DA Science BC, RE A, ICT A
Cross and Passion College
BallycastleSkills
- Content generation
- Content development
- Social media strategy
- Copywriting
- SEO Copywriting
- Problem-solving
- Communication skills
- Time management
- Semrush
- Miro
Milestones
- Completed The Economist's 'Business Writing and Storytelling' course, elevating my professional communication skills and storytelling capabilities.
- Successfully delivered several instalments of the 'MadeFor Talks' live event series, featuring customer experience thought leaders presenting on a range of topics, from service design to CX strategy.
- Developed an authoritative, clear and adaptable style of writing.
- Extensive social media work and event management with independent event promoters HAZE Belfast, contributing to social media copy, multimedia content production, and communication with external stakeholders, such as artist and venue managements.
Timeline
Junior Content Specialist
Veriteer
08.2022 - Current
Event Staff
Shine Belfast
04.2022 - Current
Barista
District Coffee
09.2021 - 08.2022
Bachelor of Arts - English
Queen's University
09.2018 - 06.2021
A-Levels - English A*, ICT Distinction*, RE B
Cross And Passion College
GCSEs - English Literature A*, English Language A, Maths B, DA Science BC, RE A, ICT A
Cross and Passion College
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