ROZINA MOHAIDEEN

• Collaborated with cross-functional teams to ensure alignment of business objectives.
• Engaged in continuous learning about product offerings to improve performance in products and services.
• Delivered insightful presentations on market trends, influencing strategic decisions at management level.
• Supported new product launches with bespoke go-to-market strategies based on careful consumer behaviour analyses.
• Fostered informed decision making through accurate forecasting and risk assessment analyses.
• Conducted competitor analysis, resulting in improved business positioning.
• Worked closely with internal teams to link data analysis and outcomes to best practice recommendations.
• Led A/B testing and performance analysis to increase value and limit risk.
• Performed regression and system-level testing to verify software quality and function before it was released.
• Identified potential risks with thorough business impact analyses.
• Streamlined business operations by analysing and implementing process improvements.
• Accurately anticipated future customer demand through predictive analysis of historical data.
• Streamlined sales forecasts by implementing advanced predictive analytics techniques.
• Managed and manipulated complex, high volume data from multiple sources by applying predictive modelling and business analysis skills.
• Implemented CRM analytics, insights into customer behaviours gained.
• Developed marketing campaigns using CRM data, brand visibility increased.
• Administered use of advanced CRM features, streamlined business operations achieved.

** Companies Worked For: Lyca, Citibank, Bank Of America, Athenahealth, Temenos, Zuora

• Worked closely with project managers to understand and maintained focus on their analytics needs, including critical metrics and KPIs, and deliver actionable insights to relevant decision-makers
• Proactively analyzed data to answer key questions for stakeholders or yourself, with an eye on what drives business performance, and investigate and communicate which areas need improvement in efficiency and productivity
• Created and maintained rich interactive visualizations through data interpretation and analysis, with reporting components from multiple data sources
• Defined and implemented data acquisition and integration logic, selecting an appropriate combination of methods and tools within the defined technology stack to ensure optimal scalability and performance of the solution
• Developed and maintained databases by acquiring data from primary and secondary sources, and build scripts that will make our data evaluation process more flexible or scalable across datasets
• Handling big data from multiple sources and performing ETL operations to perform data visualizations
• Utilizing CRM and analyzing sales funnel activity and key KPIs to get actionable insights and predict marketing, and sales objectives