Roy Thacker

Responsibilities:

• Generate revenue growth by proactively identifying and closing new sales opportunities, contributing to a consistent uplift in monthly sales.
• Establish strategic partnerships with OEMs, driving long-term collaboration and expanded product placement in key markets.
• Represent the company at 12+ industry exhibitions and trade shows across the UK, generating over 300 qualified leads.
• Lead successful product launches through cross-functional coordination with marketing and sales teams, achieving sell-through post-launch.

Achievements:

• Generated new revenue streams by identifying and converting high-value sales opportunities, contributing to a YoY growth.
• Maintained and expanded strategic relationships with OEM partners and dealer territory managers across the UK, engaging influential partners from senior leadership to front-line sales teams
• Built a strong relationship with new OEM partner, laying the foundation for long-term collaboration and increased market presence.
• Represented the company at 12+ trade shows in the UK generating over 500 qualified leads.
• Delivered ongoing product training to sales and customer-facing staff through structured theory and hands-on sessions, improving product knowledge and frontline conversion rates.
• Designed and implemented a comprehensive CRM system, streamlining reporting processes, improving enquiry tracking, enhancing forecasting accuracy, and boosting customer retention.
• Streamlined internal processes from enquiry to delivery, enhancing operational efficiency and boosting client satisfaction.
• Established a support framework for end users of the Topcon equipment range, enhancing customer satisfaction and strengthening post-sale engagement.
• Increased sales revenue and profit margins year-over-year, outperforming historical benchmarks.
• Consistently exceeded personal sales targets, demonstrating strong pipeline management and deal-closing skills.

Founded and operationalised a used vehicle business, overseeing all aspects of setup and growth:

• Registered the company and established policies aligned with short-, mid-, and long-term growth objectives.
• Secured stock financing through strategic partnerships with vehicle funding providers.
• Ensured full compliance with FCA regulations and financial services procedures.
• Launched and managed marketing efforts across digital and social media channels.
• Organised workflows and managed subcontractor and partner relationships to streamline operations.
• Handled the complete sales cycle—from initial enquiry to vehicle delivery, follow-up, and referrals - achieving high customer satisfaction and repeat business.

Achievements:

• Launched a used vehicle operation and grew sales to 15+ units/month.
• Developed and launched a brand from scratch, attracting followers across social platforms within 6 months
• Built a strong reputation for customer satisfaction within a short timeframe, driven by high-quality vehicle sourcing, meticulous preparation standards, and consistent post-sale follow-ups.
• Quickly adapted to remote selling during COVID-19, implementing virtual consultations, digital paperwork, and contactless delivery - maintaining sales performance despite lockdown restrictions.

Responsibilities:

• Conduct high-volume outbound calls to identify client needs and schedule targeted sales appointments, also attending appointments generated by the inbound phone sales team to drive conversions.
• Prospect new business through cold calling and market research, contributing to an increase in qualified leads and helping exceed quarterly sales targets.
• Deliver persuasive sales presentations tailored to client requirements, effectively expanding the customer base and driving revenue growth.
• Utilise CRM tools to manage pipeline activity, log interactions, and ensure consistent follow-up, improving client retention and sales efficiency.

Achievements:

• Key contributor to a Sales Team that won four Depot Sales Awards, recognising top regional performance in revenue growth, new customer acquisition, and client retention.
• Promoted to lead the field sales operation for a second depot within 12 months, selected based on top-tier performance and leadership potential.
• Awarded Salesperson of the Year (2019) for exceeding targets and delivering exceptional client results.

Responsibilities:

• Lead and manage a sales department of a multi-franchise dealership, ensuring team performance meets brand and business expectations.
• Generate new business through effective database use, cold calling, telephone prospecting, and outdoor marketing initiatives.
• Collaborate closely with team members and manufacturer representatives, contributing to a high-performing, cooperative sales environment.
• Ensure consistent compliance with company sales processes, customer service standards, and relevant legislation, maintaining operational integrity.
• Maintain a professional public image, representing the dealership with integrity across all customer and partner interactions.
• Regularly achieve and exceed individual and departmental sales and profit targets, driving dealership growth and customer retention.

Achievements:

• Increased brand visibility and presence across the local market, leading to higher footfall and improved recognition in a competitive region.
• Boosted branch profitability by driving an uplift in vehicle sales and high-margin associated products such as finance, insurance, and service plans.
• Drove growth in commercial vehicle sales through targeted outreach, client needs analysis, and tailored financing solutions.

Responsibilities:

• Lead operational strategy to drive efficiency and profitability, while maintaining a high standard of customer satisfaction across all departments.
• Formulate and enforce company policies, aligning them with business goals and regulatory compliance.
• Manage financial operations, including cash flow, stock levels, and asset control, ensuring profitability and financial stability.
• Increase revenue through proactive sales of vehicles, F&I products, service plans, and parts, maximising cross-departmental profitability.
• Design and implement a recruitment and training programme,focused on elevating customer service standards and team performance.
• Manage key external relationships with finance providers, securing favourable terms and enhancing deal closure rates.

Achievements:

• Developed and executed a local product marketing strategy, generating an additional £400,000 in annual turnover.
• Designed and implemented a new sales process that increased conversion rates and was later adopted across multiple branches due to its success.
• Boosted profit and turnover by introducing structured procedures in the Parts and Service departments, enabling teams to proactively contact existing clients with tailored budgeting and cash flow solutions

Responsibilities:

• Collaborate on the successful launch of a new dealership, overseeing marketing strategy across radio, online, and local media to drive brand awareness and initial footfall.
• Ensure 100% compliance with Financial Services Authority (FSA) regulations, maintaining audit readiness and protecting customer trust.
• Manage departmental budgeting, including strategic stock purchasing and recruitment planning to align with sales targets and operational needs.
• Consistently meet and exceed sales targets, contributing to sustained revenue growth and market positioning.
• Develop and maintain strong relationships with finance houses and local businesses, supporting competitive funding solutions and commercial partnerships.
• Lead the resolution of customer complaints and product faults, ensuring high service standards and maintaining positive client relationships.

Achievements:

• Recognised for outstanding leadership in managing a team of six, fostering a high-performance culture and exceeding departmental KPIs.
• Built and maintained a new customer database from scratch, enabling improved tracking, targeted marketing, and increased lead conversion.
• Lead operational strategy to drive efficiency and profitability, while maintaining a high standard of customer satisfaction across all departments.
• Formulate and enforce company policies, aligning them with business goals and regulatory compliance.
• Manage financial operations, including cash flow, stock levels, and asset control, ensuring profitability and financial stability.
• Increase revenue through proactive sales of vehicles, F&I products, service plans, and parts, maximising cross-departmental profitability.
• Design and implement a recruitment and training programme focused on elevating customer service standards and team performance.
• Manage key external relationships with finance providers, securing favourable terms and enhancing deal closure rates.

Achievements:

• Developed and executed a local product marketing strategy, generating an additional £400,000 in annual turnover.
• Designed and implemented a new sales process that increased conversion rates and was later adopted across multiple branches due to its success.
• Boosted profit and turnover by introducing structured procedures in the Parts and Service departments, enabling teams to proactively contact existing clients with tailored budgeting and cash flow solutions

Responsibilities:

• Consistently meet and exceed targets for vehicle, accessory, warranty, finance, and insurance sales, while securing profit margins in line with group expectations.
• Build and manage a customer database, driving repeat business and improving customer retention through timely follow-up and tailored offers.
• Proactively generate new business by prospecting local companies and engaging with walk-in and off-site customers, expanding market reach and increasing lead volume.

Achievements:

• Consistently met or exceeded sales targets, demonstrating strong performance and resilience in a competitive retail environment.
• Two-time winner of the Marshall Group Salesperson of the Year award, recognising top sales performance across the dealership network.
• Earned three performance-based promotions: progressed from Sales Executive to Sales Controller, then to Business Manager, and ultimately Sales Manager.

Responsibilities:

• Achieve monthly revenue targets through the sale of training courses, seminars, and one-to-one consultancy services.
• Manage and nurture a portfolio of clients, delivering a high standard of customer care and fostering long-term professional relationships.
• Proactively identify and pursue new business opportunities, consistently generating qualified sales appointments and expanding the client base.

Achievements:

• Launched my career in sales, quickly developing core skills in prospecting, relationship-building, and closing, laying the foundation for future high performance in the industry.