ROWAN OOM
NORTHWOOD,UK
Summary
Accomplished professional with extensive expertise in sales, operations management, project management, and strategic planning. Proven leadership in retail operations and field teams, excelling in business development and stakeholder management. Proficient in Microsoft Office, EPOS, ERP systems, and data analysis tools including HubSpot and Power BI. Committed to driving process improvements, enhancing customer retention strategies, and managing financial budgets to achieve performance goals.
Overview
17
17
years of professional experience
4012
4012
years of post-secondary education
Work history
Business Development Manager
Nestle Confectionery Out of Home
London, UK
2023.10 - 2026.04
- Assisted in analysing data to support account strategy and identify opportunities.
- Contributed to securing new business accounts in catering sector for territory expansion.
- Managed existing sites to aid in further growth.
- Supported achievement of sales targets by monitoring market trends and client needs.
- Built relationships with contract catering managers to enhance partnerships.
- Provided insights on product visibility and range optimisation for site performance improvement.
- Participated in trade shows and events to promote Nestlé confectionery within out-of-home channel.
- Fostered client relationships that led to increased brand loyalty.
- Established regional manager partnerships to access new business sites.
Hospitality Sales Manager
Envibe
Watford
2023.04 - 2023.09
- Assisted in driving sales and account management within hospitality sector.
- Helped build relationships with key stakeholders.
- Supported sourcing and collaboration with local and overseas suppliers.
- Aided in managing project scope of work according to clients' specifications.
- Facilitated stock flow management through business warehouse.
- Contributed to planning and streamlining of business processes.
- Assisted in distribution warehouse and inventory management.
- Completed 25 cold calls per day
Regional Account Manager
Tetley
London, UK
2022.08 - 2023.03
- Assisted in developing and managing wholesale accounts across London, Northampton, and Luton regions.
- Supported sales distribution and promotional activities by visiting depots for new product launches.
- Contributed to planning regional promotional activities to boost product visibility.
- Managed account portfolio to ensure quality account services.
- Responded to account inquiries and updated data using CRM software.
Operations Manager
Snowman Consulting
North West London, UK
2021.02 - 2022.08
- Assisted in aligning strategic goals and planning for renovations and building projects.
- Supported implementation of administrative and operational processes for sustainable business growth.
- Helped devise and monitor financial KPIs, budgets, and cost control measures.
- Contributed to project management efforts for renovations and extensions.
- Analysed performance metrics to identify areas for operational improvement.
- Coordinated teams to achieve business objectives within set timelines and budget limits.
- Sales increased by 21%
- Aided in reducing overhead costs through efficient resource allocation and budget oversight.
- Identified bottlenecks and assisted in implementing solutions to increase productivity.
- Supported development of operational policies for compliance with regulations and best practices.
- Managed inventory to avoid stockouts and minimise overstock issues.
- Supervised administrative staff to ensure smooth daily operations.
National Sales Operations Manager
Beiersdorf
South Africa
2016.08 - 2020.12
- Support strategic and operational performance enhancement for Nivea brand in South Africa.
- Assist in bridging communication between Beiersdorf business and Pack 'n Stack.
- Aid account management planning for both independent and local modern trade.
- Help achieve numeric distribution targets and forward share gains against established KPIs.
- Contribute to leadership and direction of regional and area managers for effective sales and merchandising.
- Support data analysis and utilisation for maximising brand impact.
- Facilitate weekly sales meetings and monthly updates to executives.
- Encourage team communication and feedback.
- Implement CRM tools for efficient sales tracking.
- Assist in contract negotiations for company profitability.
- Provide user-friendly dashboards for sales metric tracking.
- Maintain client relationships for higher account retention.
- Coordinate with marketing for aligned sales strategies.
- Achieved YOY growth of 15%.
Regional Business Leader
Jonsson Workwear Depot
Durban
2014.09 - 2016.07
- Assisted with managing budgets and resources to support key performance indicators.
- Contributed to sales shrinkage control and merchandising for retail teams.
- Supported branch managers and sales representatives in reaching monthly targets.
- Ensured compliance with company standards and regulations in operations.
- Streamlined processes for improved efficiency and productivity.
- Developed relationships with clients through effective communication and understanding.
- Travelled extensively to understand unique market demands.
- Conducted performance reviews to identify improvement areas.
- Led teams to enhance collaboration and performance.
- Handled crisis situations to maintain stability under pressure.
- Managed budgets responsibly while optimising resource allocation.
- Identified business opportunities for regional growth.
- Fostered culture of high performance through leadership and motivation techniques.
- Regional growth retail and external sales 35% increase.
Regional Sales Account Manager
Beiersdorf
Durban
2013.01 - 2014.08
- Supported strategic and operational performance of Nivea brand.
- Facilitated communication between Beiersdorf business and Pack n Stack business for South Africa.
- Assisted in account management planning for independent and local modern trade.
- Aided in delivering sales growth and achieving numeric distribution targets.
- Provided assistance in tracking and analysing data-driven insights to enhance brand impact.
- Contributed to preparation and presentation of weekly sales meetings and updates.
- Regional sales growth of 52% in year one of account.
Regional Sales Manager Retail
Bata Footwear
South Africa
2011.05 - 2013.01
- Assisted in implementing company policies and procedures effectively.
- Supported delivery of KPIs for sales profit margin, stock control, and shrinkage.
- Helped manage logistics for timely goods delivery to customers.
- Contributed to recruitment processes in partnership with HR for high-performing sales team.
- Participated in planning regional sales strategies to enhance brand visibility.
- Communicated regularly with management regarding sales performance.
- Facilitated training sessions for team members to improve product knowledge and sales techniques.
- Reviewed sales reports to identify trends and adjust strategies accordingly.
Head of Sales & Retail Operations
Cass Art London
London
2009.03 - 2011.04
- Supported teams in aligning retail transformation and change management initiatives with stakeholder visions.
- Assisted in managing 100 reports across store operations, retail sales, HR advisory, logistics, and visual merchandising teams.
- Helped in structuring, planning, and executing sales strategies to drive business growth.
- Optimised sales operations to enhance profitability.
- Facilitated training programmes aimed at improving team skills and productivity.
- Provided guidance for effective team performance.
- Set targets to motivate teams towards achieving goals.
- Fostered high-performing sales culture that improved employee satisfaction and retention.
- Promoted customer-focused strategies that strengthened brand loyalty.
- Coordinated administrative support for front-line sales teams.
- Participated in planning and execution of new store openings.
Education
General Management - Business Management
University of Reading
United Kingdom Business Management - Business Management
Varsity College
South Africa Diploma - Supply Chain Management
University of Cape Town
South Africa Skills
- Sales, operations and project management
- Strategic planning
- Budget management
- Leadership aptitude
- Process improvement
- Financial budgeting
- Territory and account management
- Performance goal setting
- Training, coaching and mentoring
- Client and stake holder engagement
Courses
- Supply Chain Management 2020 University Cape Town
- General Operations Manager Training Programme 2011 Bata Singapore
Affiliations
- Scuba Diving
- Rugby
- Football
- Cricket
- Walks in nature and outdoors
Accomplishments
Achieved Regional Field Sales Manager of the year award.
Achieved the company Integrity award for 2025.
Business Development Manager of the quarter.
Represented Bata South Africa on the General Manager training programme in Singapore.
Languages
English
Native
Afrikaans
Advanced
References
References available upon request.
Timeline
Business Development Manager
Nestle Confectionery Out of Home
2023.10 - 2026.04
Hospitality Sales Manager
Envibe
2023.04 - 2023.09
Regional Account Manager
Tetley
2022.08 - 2023.03
Operations Manager
Snowman Consulting
2021.02 - 2022.08
National Sales Operations Manager
Beiersdorf
2016.08 - 2020.12
Regional Business Leader
Jonsson Workwear Depot
2014.09 - 2016.07
Regional Sales Account Manager
Beiersdorf
2013.01 - 2014.08
Regional Sales Manager Retail
Bata Footwear
2011.05 - 2013.01
Head of Sales & Retail Operations
Cass Art London
2009.03 - 2011.04
General Management - Business Management
University of Reading
Business Management - Business Management
Varsity College
Diploma - Supply Chain Management
University of Cape Town