Summary
Overview
Work history
Education
Skills
Timeline
Generic
Ross Chandley

Ross Chandley

Kirkby

Summary

I am a very hard-working, outgoing and punctual person with

good manners and excellent interpersonal skills. I am able to

participate effectively in a team and I am confident using my own

initiative to get jobs done, which may include meeting targets and

deadlines, with an ability to build a good rapport with work

colleagues.


Experienced marketing professional focused on developing innovative strategies to boost brand awareness and drive customer engagement. Skilled in leveraging digital platforms and data analytics to create impactful campaigns. Committed to fostering collaborative environments that enhance team performance and achieve business objectives.


Performance-driven with meticulous analytical and technical skills. Confident in planning and executing multi-platform campaigns to drive brand success.


References available on request

Overview

20
20
years of professional experience

Work history

Marketing Manager

Farmer Ted's & Farmaggedon
LIVERPOOL
04.2025 - Current
  • Streamlined internal processes to enhance efficiency in the marketing department.
  • Delegated tasks effectively, ensuring productivity within the team.
  • Directed content creation, boosting organic traffic on digital platforms.
  • Oversaw event management duties, delivering memorable experiences for attendees.
  • Optimised ad spend through strategic pay-per-click campaign management.
  • Led team to drive customer engagement and loyalty.
  • Managed social media campaigns to increase online presence.
  • Created viral content which led to increase in business. (3.5m views)
  • Redesigned website for better customer journey
  • Led Farmaggedon to record sales

Digital marketing executive

Shua Ltd/Bongo's Bingo
Liverpool, Merseyside
09.2023 - 04.2025
  • Managed the integration of email marketing platform with CRM system, streamlining processes for greater efficiency.
  • Identified opportunities for automating routine tasks, enhancing productivity of the team.
  • Optimised email marketing strategies through A and B testing, leading to improved open rates and click-through rates.
  • Created compelling content for email newsletters, improving customer engagement.
  • Delivered targeted messages to specific audience segments with personalised emails.
  • Enhanced brand visibility by devising and implementing strategic email marketing campaigns.
  • Worked collaboratively with sales team to align email marketing efforts with overall business objectives.
  • Managed subscriber database, ensuring data accuracy and compliance with GDPR regulations.
  • Promoted company products and services across targeted marketing campaigns, driving revenue and increasing brand awareness.
  • Improved email marketing campaigns by enhancing deliverability for increased engagement.

Executive Editor

New Thinking
London
09.2022 - 08.2023


  • Communicated actionable feedback and guidance to writers and content creators for a more efficient process.
  • Interviewed sources and reached out to informants to obtain stories.
  • Used reference sources to verify dates, facts, and statistics to maintain trust among target readers.
  • Proofread content to guarantee the publishing of accurate and error-free text.
  • Completed project work within tight turnaround times ahead of publication.
  • Supported the team to set short-term agenda, achieving wide coverage and addressing content gaps.
  • Guided and motivated staff to achieve demanding targets under tight deadlines.

Social Media Manager

Redmen TV
04.2017 - 08.2022


  • Navigation of social media channels and promotion of Redmen TV as a product -whilst driving engagement to ensure a healthy growth.
  • A social media strategy was developed during the early stages of this role which has significantly contributed to growth across all platforms
  • I produce a social media report each week to analyse pieces of content on individual platforms where they are critically evaluated on a regular basis
  • Experience in presenting shows/podcasts which also includes research, writing agendas and preparing guests for shows
  • I am also responsible for a number of writers and graphic designers who have to be managed to supply content within tight deadlines
  • Other responsibilities include; writing, editing and publishing articles, as well as podcast agendas (scripts), networking, video, audio and photo editing
  • Data collection and data analysis
  • Executed successful, innovative social media marketing campaigns with clear call-to-action.
  • Prepared design briefs for graphics, videos and advertising campaigns.
  • Scheduled social media posts using Hootsuite, Twitter, Facebook & IG optimising reach and maximising community engagement.
  • Increased Social media following (April 2017 to date)
  • Twitter - 67k to 494k
  • Instagram - 23k to 401k
  • Facebook - 223k 368k
  • Increase in social numbers has improved sales in merchandise and website subscriptions
  • Responsible for organising VIP guests including high profile individuals; former and current footballers, celebrities and more
  • Organisation of the production schedule each week; 10 shows/podcasts a week on average
  • Organisation and delegation of internal and external promotions on podcasts
  • Liaising with presenters and production/technical staff with agendas and promotions as well as communicating recording times
  • Hosting of podcasts including creating agendas/scripts and note taking as well as preparing guests for shows
  • Led adoption of new social media channel to expand audience reach.
  • Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
  • Forged working relationships with Instagram influencers to promote brand awareness through sponsored content.
  • Increased sales using Facebook and Instagram Shop functions.
  • Oversaw overhaul of content strategy, incorporating findings from new data.
  • Drove website traffic by writing witty and creative social media content and blog posts.

Social Media Manager (Freelance)

Threads For Reds
04.2017 - 01.2024
  • Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
  • Engaged regularly with wider online communities, boosting engagement rates
  • Oversaw overhaul of content strategy, incorporating findings from new data.
  • Conceptualised unique and on-trend brand identity, personality and stories.
  • Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
  • Executed successful, innovative social media marketing campaigns with clear call-to-action.
  • Managed curation of relevant, engaging content for Twitter and Instagram.

Premier Sports Network
09.2016 - 12.2018
  • A voluntary role which included heading up social media campaigns to promote invite-only networking events based in London and Manchester
  • The role also included liaising with high profile athletes as well as delegates from governing bodies and Premier League football clubs

Marketing and media coordinator

Burscough Football Club
11.2016 - 09.2017
  • This was a voluntary role which tied in with my university course
  • The club relied on me to look after their Facebook and Twitter accounts, ensuring I kept fans and local business' up-to-date on the latest news and match results of the club
  • Within this I was also required to produce live match updates across social media
  • The role also involved a post-match report for home games followed by a larger review which was posted on the club's website
  • This job demanded that I work to tight deadlines whilst ensuring I remained in a professional manner whilst liaising with opposing teams.

Chef

Various
07.2005 - 07.2018

Vast experience as a chef which has given me great discipline and a work ethic I pride myself on.

Education

BA Honours Degree - Football Business & Media

UCFB College of Football Business
Burnley
04.2019

Certificate of Higher Education - Education in Business Studies

Southport College
Southport
06.2016

Skills

  • Running social media platforms, and social media management
  • Creating content [Digital/Online]
  • Management/delegation
  • Premier Pro/Photoshop experience
  • Social strategy development
  • Social analytics and reporting
  • Influencer outreach management
  • Online community management
  • Social media campaign analysis
  • Google Analytics (basic)
  • Twitter Analytics
  • Content publishing tools
  • Liaising and networking
  • Online editing
  • Producing podcasts, YouTube and Website content
  • Presenting/Hosting podcasts, YouTube and Website content
  • Studio Management
  • Email campaign management
  • CRM competence
  • Data analysis aptitude
  • Digital marketing experience

Timeline

Marketing Manager

Farmer Ted's & Farmaggedon
04.2025 - Current

Digital marketing executive

Shua Ltd/Bongo's Bingo
09.2023 - 04.2025

Executive Editor

New Thinking
09.2022 - 08.2023

Social Media Manager (Freelance)

Threads For Reds
04.2017 - 01.2024

Social Media Manager

Redmen TV
04.2017 - 08.2022

Marketing and media coordinator

Burscough Football Club
11.2016 - 09.2017

Premier Sports Network
09.2016 - 12.2018

Chef

Various
07.2005 - 07.2018

BA Honours Degree - Football Business & Media

UCFB College of Football Business

Certificate of Higher Education - Education in Business Studies

Southport College
Ross Chandley