I'm a reformed entrepreneur with 20+ years of experience building and leading a successful online digital subscription and SaaS business from the ground up.
At its peak, the company I founded employed nearly 200 staff, generated revenues of almost $50 million per year, and achieved an EBITDA of $8 million - all bootstrapped without a penny of external investment.
We were a multi-award winning technology business, featured in the Sunday Times Fast Track, Profit Track and International Track over multiple years. I was personally awarded the Institute of Directors Young Director of the Year and the EY Entrepreneur of the Year amongst other awards.
This experience gave me an unparalleled understanding of scaling operations, managing teams and navigating complex challenges. As the industry changed, we experienced challenges which turned out to be insurmountable and the business closed in August 2024.
I bring 20+ years of deep expertise in the online subscription business model, including maximising customer acquisition, optimising pricing and yield, and minimising churn-key drivers of profitability and sustainable growth.
My career has focused on understanding the nuances of consumer behaviour, crafting retention strategies, and delivering exceptional user experiences, tailored to drive engagement and long-term success.
I have a deep understanding of what it takes to engage users, foster retention, and build a thriving subscription business. My insights into consumer behaviour, pricing strategies, and user experience design are tailored to helping companies unlock their potential in competitive online markets.
Now, I'm eager to partner with forward-thinking companies looking to enhance their online subscription strategies.
Whether it's refining business models, unlocking new growth opportunities, or navigating market challenges, I aim to help organisations thrive by leveraging the insights and lessons I've gained over two decades in the industry.
