Ross Watson
Liverpool,Merseyside
Summary
Creative and results-oriented Marketing Specialist with over 6 years’ experience delivering impactful digital campaigns, branding strategies, and content across diverse industries. Proven expertise in shaping brand narratives, growing engagement, and producing high-quality visual and written content. Now seeking to bring creative and strategic skills to a full-time role with room for growth and impact.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work history
Creative Marketing Consultant
Freelancer
Remote
11.2024 - 12.2025
- Provided branding, marketing strategy, and creative solutions for clients across B2B, agency, and traditional sectors, delivering measurable results:
- Spectra Media – Directed creative projects for B2B clients, producing high-impact assets for digital, print, and video that increased lead conversions by 18% and improved website engagement by 20% through enhanced usability.
- Four Chambers Recruitment – Delivered refreshed brand identity and multi-channel marketing strategy that grew social media followers by 35% and improved candidate applications by 22% within three months.
- Designed and implemented digital campaigns, visual identities, and user-centric web and mobile interfaces that boosted client site traffic by up to 40% and reduced bounce rates by 15%.
- Created engaging content for social media, web, email, and print, achieving average campaign engagement rates of 25% above industry benchmarks and enhancing overall brand visibility.
Marketing Manager
CBS Global Marketing Limited
Knutsford
07.2023 - 11.2024
- Led content strategy and creation across social channels, enhancing engagement over 25% and ensuring consistent, on-brand messaging through clear content pillars and social decks.
- Overhauled Crypto Bet Sports iGaming platform website, improving usability and supporting refreshed affiliate program that attracted new partners.
- Delivered influencer campaigns with key crypto sports betting figures, strengthening brand visibility and credibility within target markets
- Executed CRM and retention strategies to build community, foster loyalty, and improve repeat engagement.
- Curated dynamic sporting event calendars to align promotions with key dates and trends, increasing campaign relevance and uptake.
- Collaborated closely with external marketers and affiliate managers, providing insights that optimised partnerships and campaign performance.
Communications Executive
Tech Circus
London
12.2022 - 09.2023
- Communications Executive for Tech Circus (Web3 Team), focusing on public relations, social media, community growth, digital production, and online content creation.
- Developed and implemented successful PR strategies, resulting in increased media coverage.
- Managed and grew social media presence, boosting follower count by 50%.
- Led community growth initiatives, increasing active members by 30%.
- Produced engaging digital content, driving 40% increase in website traffic.
- Created and executed online content campaigns, boosting user engagement by 25%.
- Collaborated with cross-functional teams for effective communication.
- Monitored metrics and analysed campaign performance for optimisation.
Social Media Marketing Manager
Block Ape Scissors
Remote
06.2019 - 12.2022
- Successfully managed social media campaigns, implementing effective communication strategies to drive engagement and brand awareness for Block Ape Scissors.
- Utilised marketing skills and data analysis to optimise campaign performance and increase site traffic up to 65%.
- Leveraged YouTube as an additional key platform for content distribution, increasing brand visibility and attracting larger audiences
- Produced compelling copy writing content that resonated with target audiences and led to increased user engagement.
- Actively managed and nurtured online communities, fostering positive interactions and cultivating brand loyalty.
IT Technician
The Roy Castle Lung Cancer Foundation
Liverpool
05.2016 - 11.2017
- Delivered IT support at Roy Castle Foundation, resolving 95% of issues on first contact to minimise downtime.
- Maintained and improved systems, implemented secure, cost-effective solutions, and assisted with hardware/software rollouts and regular system checks.
Education
Combined Hons - Business Management and Computer Science
Liverpool Hope University
Liverpool 01.2019 - 01.2022
Business Diploma - Business Studies
City of Liverpool College
Liverpool 01.2018 - 01.2019
Skills
- Social Media Growth
- Graphic Design
- Video Editing
- Community Management
- Sales
- SEO Optimisation
- Email Marketing Campaigns
- Problem Solving
- Critical Thinking
- Brand strategy development
- Adobe creative suite familiarity
- Creative content creation
- Leadership
- UX Design
- Digital Marketing
- Go To Market Strategy
- Writing and content creation
Custom
Linkedin Profile, Portfolio of Design Work
References
References available upon request.
Timeline
Creative Marketing Consultant
Freelancer
11.2024 - 12.2025
Marketing Manager
CBS Global Marketing Limited
07.2023 - 11.2024
Communications Executive
Tech Circus
12.2022 - 09.2023
Social Media Marketing Manager
Block Ape Scissors
06.2019 - 12.2022
Combined Hons - Business Management and Computer Science
Liverpool Hope University
01.2019 - 01.2022
Business Diploma - Business Studies
City of Liverpool College
01.2018 - 01.2019
IT Technician
The Roy Castle Lung Cancer Foundation
05.2016 - 11.2017