Ross Flaherty

Integral Memory PLC is a technology company consisting of two brands: Integral memory (selling memory products such as DRAM, SSDs, SD Cards, Encrypted Products) and Integral LED (selling LED products such as LED Battens, LED Street Lights, LED Strip Lighting).

• Worked with the Product Team, Marketing Team, and Sales Team to produce over 30 brochures and price lists across LED and Memory which have been used as a core part of the sales strategy
• Designed exhibition stands that have featured in the largest Memory and LED industry events across the UK and EU such as IBA (Winner of “Best Trade Show Stand 2022”)
• Used guidance from the Ecommerce Team to produce easily replicable content for our multi-million-pound Amazon store including: A+ content, main product images, and Sponsored Ad assets
• Set up our in-house photography and videography studio which included the sourcing and speccing of equipment, and training the team on best practice
• Produced and retouched photography that has been used across both our LED and Memory businesses in brochures, flyers and POS material which has been heavily used by our sales-team
• Designed website landing pages for our LED website that have had 12000 monthly average views over the past 12 months, and pages for our Memory website that have had 20125 monthly average views over the past 12 months
• Produced over 900 packaging designs for products across LED and Memory for display in retail stores, electrical wholesale stores, hardware stores, and online
• Developed a custom, cardboard insert to hold a range of memory products within the packaging – this replaced the plastic inserts reducing costs and the company’s environmental impact
• Selected and managed the relationship with 3rd party print companies to source printed materials and ensure jobs were completed accurately and within provided timescales
• Briefed, managed, checked, and approved the work from an external agency overflow resource for content creation
• Managed and organised our DAM (Cloudinary) to produce links that are used across our website and our customers’ websites.

• I was the “Brand Guardian” Provided oversight for the ECP brand responsible for ensuring the protection of consistency, quality of messaging and creative execution of the brand
• Managed junior graphic designers, assisting with design principles and checking all work submitted
• Worked alongside copywriters to create customised marketing literature to be sent to over 200 branches nationwide
• Oversaw design and production of a catalogue for national circulation with a minimum distribution of 2 million copies
• Designed banner adverts according to brief for web and direct channels including eurocarparts.com, halfords.com and ebay.com
• Conducted product photography and retouching ensuring to show all products as accurately as possible and with images showing various key product details as per requested specifications
• Maintained and upgraded in-house photography studio and equipment
• Managed and organised image library and cloud server within designated folders for easy access
• Developed other marketing materials as required including newsletters, flyers, press ads, packaging, van livery and POS items (stickers, posters, price tags, and signage).

• Worked with stakeholders of all levels to ensure materials met required brief
• Designed a bespoke website for an international trade show to promote the company and their services
• Maintain materials for the company website, updating as necessary to match with key marketing dates
• Designed digital newsletters for sending to a worldwide database of approximately 100,000.

• Agency role covering a variety of prestigious clients including Musto, 3M and Dairy Crest
• Crafted new logos for tailored projects and new brands
• Created flyers, press and digital adverts and other marketing materials as each company’s brand guidelines and briefs.