Ross Deason

• Oversaw a network of 17 websites with diverse teams and varied goals
• Developed in-depth content strategies for long-term growth and sustainability
• Built specialist teams for core beats, growth projects, and brand development
• Maintained and improved on editorial standards for content.
• Worked closely with Managing Editors to help them achieve their personal goals, and the goals of the company.
• Direct lines of communication with the CEO and other members of the C-Suite to discuss strategy, decide on targets and KPIs, and ensure profitability and growth of all properties
• Managed talent acquisition and streamlined the content side of the business to be more efficient

• Leader of content strategy across editorial, including social-first video and long-term planning
• Developed new HR practices, including staff roadmaps and progressions schemes
• Spearheaded recruitment and recruitment planning for the Dexerto network
• Managed multiple ongoing projects and analyzed data to identify opportunities for improvement
• Developed framework to support teamwork and relationships between different content teams
• Lead projects and used data to identify opportunities for improvement
• Developed and improved colleague benefits package

Managing the editorial growth and strategy for Dexerto.com, CharlieINTEL.com, FortniteINTEL.com, Dexerto.fr, and Dexerto.es.

• Responsible for editorial growth strategy and analysis for the Dexerto network
• Managed editorial teams in multiple regions on multiple websites
• Used Google Analytics and other data tools to assess results and opportunities
• Utilized SEO tools and research to inform decisions
• Identified new content and product opportunities
• Maintained and built upon Dexerto's award-winning, multiplatform coverage, and content
• Identified new business and recruitment opportunities

• Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work
• Minimized procedural problems and publication errors by Creating new processes and strategies
• Adhered to ethical guidelines and standards to promote responsible publication and media practices
• Collaborated with Directors to develop website, blogs, video content and social media presence
• Guided and motivated staff to achieve demanding targets under tight deadlines
• Collaborated with clients to determine company goals and develop campaign strategies and content
• Increased engagement through social media
• Developed Twitter strategy for Dexerto's various accounts, enabling growth in multiple areas
• Planned and instituted social media campaigns alongside editorial campaigns for clients like Chipotle, LG and G FUEL

• Used content management systems and data to analyze user engagement and website traffic metrics
• Conducted weekly content audits to identify gaps and redundancies of content
• Streamlined functions by developing and implementing processes and task management ticket systems
• Communicated directly with reporters to assess stories and improve quality of work
• Developed and trained new writers
• Developed social media strategies

• Utilized writing, editing and proofreading skills to produce engaging and error-free content
• Curated content for social media postings and increased following on numerous accounts
• Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure
• Wrote and proofread blog and social media posts, website copy and articles
• Proofread copy written by colleagues to correct spelling, punctuation and grammar

• Became one of Dexerto.com's first full-time Staff Writers
• Developed informative and entertaining articles that boosted visitors to the website
• Wrote predominantly CSGO and Call of Duty esports content
• Posted all of my articles on Dexerto's Twitter and Facebook accounts
• Worked closely with Dexerto's Director's to develop the publication's early content plans

• Covered Call of Duty and Counter-Strike: Global Offensive news for 1337 Mag, a startup esports coverage site under the Aller Media umbrella
• Traveled to events like ESWC to report on matches and interview players
• Produced 4 articles per day while also going to university full-time

• Maintained strong vendor connections, including arranging pricing and delivery structures and managing specific shipment or paperwork concerns
• Improved delivery plans with strong scheduling knowledge, organizational skills and route development expertise
• Evaluated supplies and product inventory to check for quality and quantity issues and returned unacceptable materials to vendors
• Set and enforced proactive inspection and maintenance schedules to keep equipment in good operational condition

• Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers
• Restocked, arranged and organized merchandise in front lanes to drive product sales