ROSS BAKER
Abbots Langley,Hertfordshire
Summary
I identify as a leader of high-performing teams.
I lead with integrity & courage, setting an example for others to follow.
Communication, inspiration & consistency are key elements of my leadership style.
My teams are agile, ambitious & empowered.
Experience leading Strategic, Large & Small Business focused teams. New Logo acquisition, Customer Expansion & Renewal.
Experience leading supporting departments, including Marketing & Channel, Technical presales, Sales Operations and Customer Success
A situational leader, I aspire to lead with authenticity & a smile on my face.
I like to win!
Overview
15
15
years of professional experience
1995
1995
years of post-secondary education
Work history
Senior Sales Director UKIZA
Tenable
London
12.2024 - Current
- My goal is maximum pipeline & revenue for UKI & South Africa for 3 functions: Enterprise Sales (4000+) Commercial Sales (100-4000) & Renewals
- Lead a Sales team of 12 sellers and 1 Sales Leader
- Part of UKIZA leadership team, collaborating cross-functionally.
- Responsible for recruiting, retaining & developing sales talent.
- Notable wins included DVLA, Arsenal FC, Smurfitt Westrock, F1, TUI, Investec, Royal London, Sainsburys, & numerous "small" accounts.
SABBATICAL
n/a
01.2024 - 11.2024
Regional Vice President
Trend Micro
London
05.2020 - 12.2023
- Lead UKI team including Sales Leaders (x4) Technical Pre-Sales, Channel, Marketing, Business Development, Sales Operations & Customer Success.
- Registered Company Director, Full ownership of regional P&L, cost structures & financial reporting.
- Passionate about developing talent & diverse teams
- Developed bespoke sales playbooks & pipeline creation strategies based on MEDDPICC. Aligned this to customer requirements, local market dynamics & competitor analysis.
- Demonstrated consistent & predictable revenue growth & quota achievement:
Director, Regional Sales & Channel + VP Sales
Trend Micro
London
03.2014 - 05.2020
- Key strategy was to execute a volume sales motion in conjunction with a partner eco-system strategy.
- Led 2 teams. Regional Sales (6-10 direct reports) & Channel Sales (4-6 direct reports)
- Promoted to VP Sales July 2016.
Consultant
AppRiver
London
08.2013 - 01.2014
- Briefly consulted for a US email security firm looking to launch in Europe.
Regional Director (Channel)
Websense (Now Forcepoint)
Reading
10.2010 - 05.2013
- Owned partner eco-system strategy for UKI, Nordics & Benelux.
- Managed joint business development plans & partner conflict.
Education
Higher National Diploma - Business Management
West Hertfordshire College
Watford 01/1992 - 01.1995
Skills
- Situational Leadership
- People Management & Coaching
- Conflict Resolution & Problem Solving
- Critical Thinking
- Meddpicc fluent
- Creator & Innovator
- Talent Development
PERSONAL
- Husband & Father of 3
- Dog owner
- Passionate Arsenal FC fan
- Cricket & NFL follower
- Drummer
- Peloton enthusiast
- Crime novel reader
- Skier
- Curious human
Manager, Peer, Partner & Customer references available on request
"What is more uncomfortable, asking for more, or settling for less?"
Timeline
Senior Sales Director UKIZA
Tenable
12.2024 - Current
SABBATICAL
n/a
01.2024 - 11.2024
Regional Vice President
Trend Micro
05.2020 - 12.2023
Director, Regional Sales & Channel + VP Sales
Trend Micro
03.2014 - 05.2020
Consultant
AppRiver
08.2013 - 01.2014
Regional Director (Channel)
Websense (Now Forcepoint)
10.2010 - 05.2013
Higher National Diploma - Business Management
West Hertfordshire College
01/1992 - 01.1995