Rosina Azhar

Increased brand awareness of Emaar, Armani, Address, Vida and Rove hotels to enhance sales performance.

• Managed global leisure and corporate portfolio, identifying sales revenue opportunities.
• Strengthened commercial relationships with consortia partners and tour operators.
• Negotiated and managed commercial agreements to align with sales objectives.
• Reviewed KPIs and sales data to drive revenue growth and market share expansion.
• Compiled market intelligence reports and competitor analyses for international teams.
• Developed and implemented strategic sales and marketing initiatives to exceed targets.
• Collaborated with airlines and tourist boards to maximise training and sales opportunities.
• Boosted brand visibility by planning and executing regional sales strategies.
• Developed competitive pricing strategies for increased market share.
• Identified new business opportunities, driving expansion into untapped markets.
• Analysed market trends and competitor activities for strategic planning purposes.
• Attended trade shows, enhancing company's industry presence and potential leads generation.

• Developed awareness of Emirates brand to B2B and B2C channels.
• Managed portfolio of commercial consortia partners negotiated commercial terms, commissions, overrides, sales targets, sales and service delivery. Primary contact for escalations and resolutions.
• Account management of key Travel Agents to achieve brand awareness, sales growth in bookings and passenger numbers.
• Implemented and executed account sales plans to achieve quarterly and yearly growth.
• Proactively reviewed KPIs and data and ensured sales targets were achieved. Provided reports on business to global, commercial sales and service teams.
• Identified revenue and yield opportunities, reported on commercial and competitor trends and sales barriers.
• Managed account set ups, maintained travel agent databases, distributed special offers, sales and promotions.
• Experience of joint sales calls in UAE. Developing, coaching, and leading global Emirates sales teams.
• Being part of a team that exceeded Emirates Holiday sales from 3M to over 6M in one year.
• Project managed with Dubai Team, testing, delivery and launch of the first Trade Website. Within 3 months of the launch, 50% of new Trade bookings were transacted online of the new system.
• Award for Best Sales Performance at Emirates Holidays Global conference in Dubai.

• Sales account management of VFR, leisure, corporate, online travel agents and special markets. Management of UAE medica, student and embassy accounts.
• Negotiated commercial deals, implemented sales activity and incentives to increase flown revenue.
• Market analysis of pricing and revenue strategies, promotional fares, and private deals.
• Sales reports and KPI analysis to head office on routings and fare structure.
• Distribution of fares, marketing initiatives, and agent incentives to drive passenger and flown revenue sales.
• Developed sales action plans with objectives to maximise Oman Air's seat sales in economy and premium cabins.
• Organised Fam Trips, Regional Training Events with hotel partners for Trade and B2C Events for sales revenue and regional airport passenger growth.
• Attended industry networking events to expand professional contacts.
• Cultivated effective partnerships for increased sales opportunities.
• Achieved new business development by identifying and securing high-value clients.
• Tailored sales approach to meet individual client needs, nurturing meaningful relationships to drive revenue.

• Created and developed awareness of all Emirates products and services to leisure and commercial clients ensuring set revenue sales objectives were achieved.
• Ensured Emirates flown and passenger numbers were grown year on year.
• Worked with consortia partners on a strategy plan to increase member bookings in sales and passenger growth.
• Implemented a sales plan to identify new potential travel trade agents within the sales territory.
• Developed and strengthened relationships with business contacts such as the Chamber of Commerce, Airline and Hotel representatives.
• Managing of databases, distribution of trade offers, fares, sales updates, and monthly incentives.
• Managed budget and brochure distribution costs in for B2B and B”C channels.
• Organised events for Emirates to create product and brand awareness for regional airport growth.
• Provided information on competitor, fares, rates, promotions, incentives, services and maintaining market intelligence ahead of competitor's.
• Implemented sales development strategies for trade and corporate agents in the UAE.
• Represented Emirates Tours at Arabian Travel Market and World Travel Market.
• Increased Dubai and UAE destination growth in bookings and passengers by 40%.
• Growth of Consortia members and trade partners by over 30% YOY.
• Grew regional airport sales growth for LHR & MAN by over 50%.