ROSIE MALONEY
London
Summary
Organised and dependable candidate successful at managing multiple priorities with a positive attitude. A team builder and clear communicator with strong problem solving and planning skills, willing to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
10
10
years of post-secondary education
3
3
Certifications
Work History
Career Break
Travel
05.2023 - 09.2023
- Travelled around the world for 4 months visiting Colombia, Canada, Singapore, Indonesia, Australia and Malaysia.
Product Marketing Manager
Opus 2
10.2021 - 05.2023
- Led product marketing for Opus 2, developing and implementing strategies to optimise product performance across all phases of product lifecycle.
- Developed and executed go-to-market plans and project managed cross-functional teams throughout four major product launches.
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments, and facilitated internal organisational readiness and conflict resolution.
- Analysed data to identify root causes of problems and recommend corrective actions for a crucial segment of the business. My actions helped to rethink sales and marketing efforts and gain new and repeat business which ultimately increased revenue.
- Planned, monitored and tracked multiple internal and external facing projects progress to support timely completion.
- Coordinated material procurement and external services and agencies for projects within budget requirements.
- Served as focal point for client input and market intelligence for product improvements.
Product Marketing Manager
Preqin
06.2021 - 10.2021
- Led product marketing in digital content for Preqin. Collaborated with product management and marketing teams to develop the value proposition, product positioning and content that resonated with target personas for data offerings.
- Collected requirements from end-clients and business partners for product upgrades, added features and new product development.
- Researched competitive solutions and created competitive market comparisons and evaluations.
Product Marketing Manager
Jacobs Engineering
12.2019 - 06.2021
- Supporting the Head of Digital, launched three major new digital products and enabled over £2 million in additional direct revenue across the group
- Led the strategy and successful product marketing for several large-scale digital products, including Track Record and Virtual Event Space (VES). VES especially preserved significant revenue streams for Jacobs by allowing events to continue throughout the disruption of Covid-19
- Defined and implemented a consistent global process for all product brand development across Jacobs
- Led and delivered a significant project, involving multiple senior internal stakeholders to create the "Digital Hub" - an internal education and training platform for the EMEA region.
- Led on project management and road mapping of product launch strategy, monitoring team tasks, costs, and potential resourcing issues.
- Liaised with product team, development and UX designer teams to help break down requirements and develop engaging and useful sales and marketing content.
Stakeholder Engagement Professional
Jacobs Engineering
07.2017 - 12.2019
- Working with key clients including Heathrow, successfully managed complex relationships with stakeholders and transformed engagement approaches which helped win new work for the Jacobs engineering team
- Identified the need for and project managed a critical stakeholder conference, involving MPs, councillors and businesses, whilst on the Oxford to Cambridge Expressway project
- Developed new strategies to improve customer relations and adapted internal processes to increase efficiency between departments within the organisation for East Sussex Highways
- Maintained positive clients and stakeholder relations by addressing problems head-on and implementing successful corrective actions
Digital Marketing Executive
Ski Solutions
11.2016 - 06.2017
- Developed a deep understanding of the mechanisms for driving successful online sales through web and social media marketing
- Worked closely with the Sales team to develop strategies to increase customer retention and conversion rates
- Planned and executed web, SEO, database marketing and social media advertising campaigns which increased the customer base by 25% over 6 months
Education
BA (Hons) - Geography
University of Exeter
09.2012 - 07.2015
St Georges School
09.2005 - 07.2012
Skills
Effective project management
Workflow management tools
Go-to-Market Strategies
Decision-Making
Flexible and Adaptable
Teamwork and Collaboration
Microsoft office products
Certification
Certified Product Manager (CPM) Brainstation -10 week course 2022
Personal achievements and interests
- Committee member of Jacobs' Women's network and STEM network
- Active volunteer of the young women's trust and mentor for 1MM mentors
- Vice President and Social secretary for the University of Exeter Geography society
- Keen hiker and film enthusiast
Timeline
Career Break
Travel
05.2023 - 09.2023
Product Marketing Manager
Opus 2
10.2021 - 05.2023
Product Marketing Manager
Preqin
06.2021 - 10.2021
Product Marketing Manager
Jacobs Engineering
12.2019 - 06.2021
Stakeholder Engagement Professional
Jacobs Engineering
07.2017 - 12.2019
Digital Marketing Executive
Ski Solutions
11.2016 - 06.2017
BA (Hons) - Geography
University of Exeter
09.2012 - 07.2015
St Georges School
09.2005 - 07.2012