Rosie Bond

Marketing agency working with BMW, MINI, and LG, as well as Canadian organisations HomeEquity Bank and Wellwise.

• Leading B2B and B2C communications for financial services organisation, HomeEquity Bank.
• Leading campaign strategy from key messaging and concept development to client presentations and creative execution.
• Developing effective communications plans for organic social and CRM.
• Leading content creation across paid and owned channels, including social, web, email, and video.
• A/B testing campaign creative to refine messaging and boost performance.
• Building strong professional relationships with clients and collaborating with cross-agency teams.
• Proven ability to balance multiple projects and deadlines, ensuring projects are delivered on time and within budget.
• Confident presenting campaign concepts to clients in a clear and engaging way.

Communications agency working with EU clients including Startup Europe, the European Union Intellectual Property Office, and the Union for the Mediterranean.

• Led content management for the Startup Europe website. Coordinated content reviews with stakeholders, ensuring it was accurate and up-to-date.
• Launched and managed Startup Europe’s Instagram account, driving engagement among a younger audience.
• Led small project teams, briefing designers and coordinating feedback with stakeholders.
• Worked on tenders to gain new clients, defining key messages & KPIs and developing strategy.

• Collaborated with fashion retailer Bershka to build brand identity in the UK, US, and Ireland.
• Developed buyer personas & brand voice based on target market & competitor research, ensuring brand consistency across global communications.
• Wrote copy for email campaigns, consistently achieving email open rates 10-15% above the average for other markets.

Barcelona Metropolitan is an online and print magazine targeting Barcelona’s English-speaking community.

• Used social media scheduling tool Hootsuite to plan, deliver, and report on content and engage with followers across different channels. These enhancements resulted in the doubling of the Instagram following in four months.
• Used Adobe Photoshop to resize and retouch images for the newsletter and social channels.
• Managed external writers and copyedited submitted articles to ensure consistency of style.
• Developed content for the weekly newsletter using Mailchimp, driving traffic to the website.