Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Interests
Timeline
Hi, I’m

Rosana Mendes

Digital Sales & Advertising
Lisbon
Rosana Mendes

Summary

I have had the privilege of collaborating with remarkable individuals, and I must highlight my recent experience working closely with Rosana. She has been shadowing me and my teammates, displaying great eagerness to understand the intricacies of our job. I am delighted to see her hands-on approach, which has already led her to demonstrate a profound grasp of the core accountabilities crucial for success in this role.

I must commend Rosana on her truly exceptional soft skills, which undoubtedly make her a great asset in building strong relationships with Support Eng, Delivery Partners, and other stakeholders. Her innate ability to spot issues and offer valuable insights for process improvements showcases her as a natural fit for a technical role, where her problem-solving and critical thinking truly shine.

I have been thoroughly impressed by Rosana's proactive nature, always ready to take on stretch tasks and actively engage in various learning opportunities. Recognizing her immense potential, I firmly believe that guiding her professional growth into a technical role would be a win-win situation, benefiting both her development and our organization's continued success.

- Alessio Forte, Sales & Acquisition Tech Advisor, Microsoft

Drawing from my own experience as a Sales Account Manager at Facebook Global Marketing Solutions, Google Ads, and two leading advertising agencies in Lisbon and EMEA, I am confident in my ability to deliver exceptional client support and effectively contribute to building lasting partnerships.

Overview

11
years of professional experience
11
years of post-secondary education
11
Certifications
2
Languages

Work History

Microsoft

Data Annotation Specialist
03.2021 - Current

Job overview

  • Listened and responded to customer requests and forwarded necessary information to superiors.
  • Using in house tools to transcribe and annotate data for various projects
  • A few examples may be providing transcription (text) for audio clips or annotating text or images to verify certain types of data
  • Going through content (online and offline), extract information, provide needed information through tools with high accuracy and consistency
  • Performing quality evaluation of transcription and annotation results produced by different sources
  • Collaborate with team members on day-to-day problem solving and projects assigned by managers.
  • Attended training programs to deepen professional skillset and assisted in training fellow store associates on existing and new training programs.
  • Interpreted clients' needs and introduced services to fit specific requirements.

Facebook, Google

Advertising
04.2016 - 03.2021

Job overview

  • Years) -, , Instagram, Adwords, Pinterest and Snapchat
  • Responsible for implementing an effective digital marketing campaign that reaches our target audiences and delivers on our objectives as efficiently as possible - Use creativity, knowledge and experience to maximise the awareness and impact of campaigns in different markets - Use tracking, reporting and analysis to ensure digital marketing activity is performing as effectively as possible and update and optimise during campaign as appropriate to maximise performance
  • Help deliver an integrated marketing campaign, ensuring that it is complementary to all other aspects of the campaign - online and offline
  • Drive optimisation to gain the best results across all channels - Report regularly on PPC performance and insight-driven recommendations - Be super organised in preparation and creation of campaigns, advising and acknowledging any changes to superior management and clients
  • Plan, implement, monitor and analyse social media advertising campaigns to meet marketing objectives - Offering extra support to ensure campaign messaging through paid social media channels is appropriate, responsive, supporting the campaign objectives and attaining maximum reach - Provide the Digital Marketing Manager with support where necessary on the overall online portfolio (including, but not limited to, email marketing, website, mobile marketing, reporting, research and analysis).
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.

WyPerformance
Lisbon

Digital Account and Digital Performance Manager
02.2020 - 02.2021

Job overview

  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Designed paid client ads for use on diverse social media platforms.

Havas Media Group
Lisbon

Digital Performance Manager
03.2019 - 02.2020

Job overview

  • NOS communications and NOS comercial packages - SEM, Display, Youtube and app campaigns with consistent ways of innovation with Google beta products
  • Facebook ads and Instagram ads with the main goal of performance - I have been part of the NOS Alive, Primavera Sound Porto, NOS Liga, WTF (younger NOS target audience), mobile phones, sales, Christmas digital campaigns.
  • Leveraged analytical tools to provide insight and enhance performance.
  • Monitored key performance indicators and built processes to support partner performance and growth.
  • Developed, tracked and analyzed variance of key performance measurements.
  • Transformed existing processes and rebuilt platform to optimize information utility and process efficiency.
  • Worked with technical resources to conduct root cause analysis and prevent future issues.

Google
Lisbon

Account Manager
07.2018 - 02.2019

Job overview

  • Helping businesses in many industries, grow nationally and internationally
  • Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
  • Attended customer meetings, trade shows and conferences as company representative.
  • Deliver against assigned customer goals, while prioritizing and delivering an outstanding onboarding experience to Google's advertisers
  • Work closely with colleagues in New Business Sales and Google Customer
  • Solutions Sales to deliver seamless customer handovers and to ensure a
  • Googley customer experience
  • Implement creative ways to improve our customer relationships
  • Tailor and share performance-enhancing suggestions and promote other Google products
  • Communicate with customers proactively, via phone and email
  • Provide strategic advice and help our advertisers get the best return on their advertising investment by working closely with them in a consultative role
  • Contacted regular and prospective customers to explain product features and solicit orders.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Built client relationships by acting as liaison between customer service and engineers.

Global Marketing Solutions

Sales Support Specialist
04.2016 - 06.2017

Job overview

  • Handling and resolving cases daily from clients, account managers and the escalation team globally
  • Being on top of cases that have been published recently and making sure customer satisfaction is as its best by continuing thorough communication with clients and the global tea
  • Responsible for cultivating and growing relationships with many of
  • Facebook’s SMB clients
  • Develop creative solutions to meet both branding and direct response objectives
  • Collaborate with executives on driving marketing and social media strategies across their business
  • Help shape future ad products by consistently participating in numerous betas and providing relevant feedback
  • Ad Sales Effectiveness: Utilized both syndicated and custom research to assess brand campaign performance from end-to-end, evaluating if campaign was effective in reaching target, resonating with the audience and driving intended reaction
  • Promotion Effectiveness: Measured the effectiveness of tune-in campaigns to help clients refine future media plans
  • Assisted customers with sales needs such as inventory and shipping questions.
  • Researched and analyzed customer feedback to identify areas for improvement and growth opportunities.

Luxury Fashion Brands
London

Sales Advisor
04.2012 - 01.2016

Job overview

  • Exceptional service and client relationships
  • Reaching company targets consistently and exceeding those into aspiring future outcomes
  • High brand knowledge in clothing, branding and ethics
  • A passion for visual displays and merchandising
  • Acknowledging the importance of teamwork and communicating effectively with all team members
  • Increased sales by offering advice on purchases and promoting additional products.
  • Maintained current knowledge of applicable sales and product changes in order to provide best possible service for all customer needs.
  • Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Helped customers complete purchases, locate items, and join reward programs.

Education

London Metropolitan University

from Marketing
01.2012 - 04.2015

University Overview

Westminster Kingsway College

BTEC National Diploma
01.2010 - 04.2012

University Overview

3, Tourism and Travel Services Marketing

Bullers Wood School

01.2005 - 04.2010

University Overview

Foreign languages and drama, Page 6 of 6

Skills

    Multitasking Abilities

Planning and Coordination

Sales pipeline development

Relationship building and management

Client Development

Customer Relationship Management

Excellent writing skills

Organization and Time Management

Certification

SheCodes Express With Matt Delac

Accomplishments

Accomplishments
  • Completed the Microsoft Technical Advisor Academy
  • Mentee to Support Engineer in Sharepoint Online.
  • Currently mentoring in the Advertising industry at Microsoft, collaborating with partners and advocates in the Philippines, Munster (DE) and US.
  • Completed SheCodes Express With Matt Delac.
  • Completed The Coaching Habit by Microsoft
  • Completed all certifications on Google & Microsoft Advertising

Interests

Cooking

Baking

Painting

Vintage & Antiques

Cycling

Timeline

Data Annotation Specialist
Microsoft
03.2021 - Current
Digital Account and Digital Performance Manager
WyPerformance
02.2020 - 02.2021
Digital Performance Manager
Havas Media Group
03.2019 - 02.2020
Account Manager
Google
07.2018 - 02.2019
Advertising
Facebook, Google
04.2016 - 03.2021
Sales Support Specialist
Global Marketing Solutions
04.2016 - 06.2017
Sales Advisor
Luxury Fashion Brands
04.2012 - 01.2016
London Metropolitan University
from Marketing
01.2012 - 04.2015
Westminster Kingsway College
BTEC National Diploma
01.2010 - 04.2012
Bullers Wood School
01.2005 - 04.2010

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Rosana MendesDigital Sales & Advertising