Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Interests
Timeline
Hi, I’m

Rosana Mendes

Digital Sales & Advertising
Lisbon
Rosana Mendes

Summary

I have had the privilege of collaborating with remarkable individuals, and I must highlight my recent experience working closely with Rosana. She has been shadowing me and my teammates, displaying great eagerness to understand the intricacies of our job. I am delighted to see her hands-on approach, which has already led her to demonstrate a profound grasp of the core accountabilities crucial for success in this role.


I must commend Rosana on her truly exceptional soft skills, which undoubtedly make her a great asset in building strong relationships with Support Eng, Delivery Partners, and other stakeholders. Her innate ability to spot issues and offer valuable insights for process improvements showcases her as a natural fit for a technical role, where her problem-solving and critical thinking truly shine.


I have been thoroughly impressed by Rosana's proactive nature, always ready to take on stretch tasks and actively engage in various learning opportunities. Recognizing her immense potential, I firmly believe that guiding her professional growth into a technical role would be a win-win situation, benefiting both her development and our organization's continued success.

- Alessio Forte, Sales & Acquisition Tech Advisor, Microsoft

Drawing from my own experience as a Sales Account Manager at Facebook Global Marketing Solutions, Google Ads, and two leading advertising agencies in Lisbon and EMEA, I am confident in my ability to deliver exceptional client support and effectively contribute to building lasting partnerships.

Overview

11
years of professional experience
11
years of post-secondary education
11
Certifications
2
Languages

Work History

Microsoft

Data Annotation Specialist
03.2021 - Current

Job overview

  • Listened and responded to customer requests and forwarded necessary information to superiors.
  • Using in house tools to transcribe and annotate data for various projects
  • A few examples may be providing transcription (text) for audio clips or annotating text or images to verify certain types of data
  • Going through content (online and offline), extract information, provide needed information through tools with high accuracy and consistency
  • Performing quality evaluation of transcription and annotation results produced by different sources
  • Collaborate with team members on day-to-day problem solving and projects assigned by managers.
  • Attended training programs to deepen professional skillset and assisted in training fellow store associates on existing and new training programs.
  • Interpreted clients' needs and introduced services to fit specific requirements.

Facebook, Google

Advertising
04.2016 - 03.2021

Job overview

  • Years) -, , Instagram, Adwords, Pinterest and Snapchat
  • Responsible for implementing an effective digital marketing campaign that reaches our target audiences and delivers on our objectives as efficiently as possible - Use creativity, knowledge and experience to maximise the awareness and impact of campaigns in different markets - Use tracking, reporting and analysis to ensure digital marketing activity is performing as effectively as possible and update and optimise during campaign as appropriate to maximise performance
  • Help deliver an integrated marketing campaign, ensuring that it is complementary to all other aspects of the campaign - online and offline
  • Drive optimisation to gain the best results across all channels - Report regularly on PPC performance and insight-driven recommendations - Be super organised in preparation and creation of campaigns, advising and acknowledging any changes to superior management and clients
  • Plan, implement, monitor and analyse social media advertising campaigns to meet marketing objectives - Offering extra support to ensure campaign messaging through paid social media channels is appropriate, responsive, supporting the campaign objectives and attaining maximum reach - Provide the Digital Marketing Manager with support where necessary on the overall online portfolio (including, but not limited to, email marketing, website, mobile marketing, reporting, research and analysis).
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.

WyPerformance
Lisbon

Digital Account and Digital Performance Manager
02.2020 - 02.2021

Job overview

  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Designed paid client ads for use on diverse social media platforms.

Havas Media Group
Lisbon

Digital Performance Manager
03.2019 - 02.2020

Job overview

  • NOS communications and NOS comercial packages - SEM, Display, Youtube and app campaigns with consistent ways of innovation with Google beta products
  • Facebook ads and Instagram ads with the main goal of performance - I have been part of the NOS Alive, Primavera Sound Porto, NOS Liga, WTF (younger NOS target audience), mobile phones, sales, Christmas digital campaigns.
  • Leveraged analytical tools to provide insight and enhance performance.
  • Monitored key performance indicators and built processes to support partner performance and growth.
  • Developed, tracked and analyzed variance of key performance measurements.
  • Transformed existing processes and rebuilt platform to optimize information utility and process efficiency.
  • Worked with technical resources to conduct root cause analysis and prevent future issues.

Google
Lisbon

Account Manager
07.2018 - 02.2019

Job overview

  • Helping businesses in many industries, grow nationally and internationally
  • Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
  • Attended customer meetings, trade shows and conferences as company representative.
  • Deliver against assigned customer goals, while prioritizing and delivering an outstanding onboarding experience to Google's advertisers
  • Work closely with colleagues in New Business Sales and Google Customer
  • Solutions Sales to deliver seamless customer handovers and to ensure a
  • Googley customer experience
  • Implement creative ways to improve our customer relationships
  • Tailor and share performance-enhancing suggestions and promote other Google products
  • Communicate with customers proactively, via phone and email
  • Provide strategic advice and help our advertisers get the best return on their advertising investment by working closely with them in a consultative role
  • Contacted regular and prospective customers to explain product features and solicit orders.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Built client relationships by acting as liaison between customer service and engineers.

Global Marketing Solutions

Sales Support Specialist
04.2016 - 06.2017

Job overview

  • Handling and resolving cases daily from clients, account managers and the escalation team globally
  • Being on top of cases that have been published recently and making sure customer satisfaction is as its best by continuing thorough communication with clients and the global tea
  • Responsible for cultivating and growing relationships with many of
  • Facebook’s SMB clients
  • Develop creative solutions to meet both branding and direct response objectives
  • Collaborate with executives on driving marketing and social media strategies across their business
  • Help shape future ad products by consistently participating in numerous betas and providing relevant feedback
  • Ad Sales Effectiveness: Utilized both syndicated and custom research to assess brand campaign performance from end-to-end, evaluating if campaign was effective in reaching target, resonating with the audience and driving intended reaction
  • Promotion Effectiveness: Measured the effectiveness of tune-in campaigns to help clients refine future media plans
  • Assisted customers with sales needs such as inventory and shipping questions.
  • Researched and analyzed customer feedback to identify areas for improvement and growth opportunities.

Luxury Fashion Brands
London

Sales Advisor
04.2012 - 01.2016

Job overview

  • Exceptional service and client relationships
  • Reaching company targets consistently and exceeding those into aspiring future outcomes
  • High brand knowledge in clothing, branding and ethics
  • A passion for visual displays and merchandising
  • Acknowledging the importance of teamwork and communicating effectively with all team members
  • Increased sales by offering advice on purchases and promoting additional products.
  • Maintained current knowledge of applicable sales and product changes in order to provide best possible service for all customer needs.
  • Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Helped customers complete purchases, locate items, and join reward programs.

Education

London Metropolitan University

from Marketing
01.2012 - 04.2015

University Overview

Westminster Kingsway College

BTEC National Diploma
01.2010 - 04.2012

University Overview

3, Tourism and Travel Services Marketing

Bullers Wood School

01.2005 - 04.2010

University Overview

Foreign languages and drama, Page 6 of 6

Skills

    Multitasking Abilities

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Certification

SheCodes Express With Matt Delac

Accomplishments

Accomplishments
  • Completed the Microsoft Technical Advisor Academy
  • Mentee to Support Engineer in Sharepoint Online.
  • Currently mentoring in the Advertising industry at Microsoft, collaborating with partners and advocates in the Philippines, Munster (DE) and US.
  • Completed SheCodes Express With Matt Delac.
  • Completed The Coaching Habit by Microsoft
  • Completed all certifications on Google & Microsoft Advertising

Interests

Cooking

Baking

Painting

Vintage & Antiques

Cycling

Timeline

Data Annotation Specialist
Microsoft
03.2021 - Current
Digital Account and Digital Performance Manager
WyPerformance
02.2020 - 02.2021
Digital Performance Manager
Havas Media Group
03.2019 - 02.2020
Account Manager
Google
07.2018 - 02.2019
Advertising
Facebook, Google
04.2016 - 03.2021
Sales Support Specialist
Global Marketing Solutions
04.2016 - 06.2017
Sales Advisor
Luxury Fashion Brands
04.2012 - 01.2016
London Metropolitan University
from Marketing
01.2012 - 04.2015
Westminster Kingsway College
BTEC National Diploma
01.2010 - 04.2012
Bullers Wood School
01.2005 - 04.2010

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Rosana MendesDigital Sales & Advertising