Roopkatha Chatterjee
United Kingdom
Summary
Marketing professional with experience in digital campaigns, social media management, and lead generation across multiple industries. Proven success in driving audience growth, boosting engagement, and supporting sales pipelines through strategic content creation, SEO, and CRM management. Skilled at combining creativity with data-driven insights to deliver measurable results. Strong team player with international experience and adaptability, eager to contribute to dynamic, growth-oriented organisations.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work history
Sales and Marketing Assistant
Bernhard and Company
Haverhill, Suffolk
08.2025 - Current
- Support sales and marketing campaigns by creating and distributing marketing materials, managing social media content, and tracking campaign performance to optimise engagement.
- Maintain CRM systems by managing leads, updating customer records, and generating reports that inform sales pipeline strategies and decision-making.
- Assist in planning and coordinating trade shows, webinars, and international events, including budget management and logistics, to strengthen brand presence and client relationships.
- Conduct market research and competitor analysis to identify global industry trends in sports turf, predict customer behaviour, and provide insights that refine sales and marketing initiatives.
- Develop workflow processes and contribute to marketing automation projects, improving operational efficiency and enhancing customer communication.
- Analyse campaign data and track KPIs, producing regular performance reports for senior stakeholders to support strategic growth decisions.
Sales and Marketing Executive
Prolectric
Clevedon, North Somerset
07.2025 - 09.2025
- Promoted campaigns and product launches, aligning messaging with Prolectric's sustainability mission, which boosted engagement with prospective clients and supported pipeline growth.
- Researched competitors and industry trends, reporting on lead generation KPIs and providing insights that refined campaign strategies, improved follow-up efficiency, and drove the adoption of sustainable technology solutions.
- Generated and qualified new business leads through email, social media, outbound calls, and CRM activity, ensuring a steady pipeline for regional sales teams.
- Partnered with sales managers to hand over high-quality leads and arrange client meetings, directly supporting conversion opportunities.
- Managed CRM records to track interactions, schedule follow-ups, and improve data accuracy for lead nurturing.
- Oversaw Prolectric's LinkedIn presence, creating and sharing content that amplified brand visibility and attracted prospective clients.
- Implemented email marketing automations to nurture leads at scale, enhance client engagement, and support conversion-ready opportunities.
Student Experience Team Member
Unite Students
Bristol
05.2025 - 09.2025
- Managed student communications via email, phone, and in-person, ensuring timely and effective support.
- Created and distributed marketing materials to promote events and cultural activities, boosting engagement.
- Supported event planning and execution, coordinating logistics and promotional content to maximise participation.
- Developed accessible communications to signpost resources and support services, enhancing student satisfaction.
Crew Member
McDonalds
Bristol
10.2023 - 07.2025
- Delivered excellent customer service by addressing customer needs and ensuring satisfaction.
- Collaborated with team members to meet operational goals and maintain a smooth workflow in a fast-paced environment.
Marketing Coordinator
The Transformation Club
Bristol
03.2024 - 10.2024
- Grew the organisation's LinkedIn following by ~100% (to 2,000+) through targeted content creation and engagement.
- Delivered a monthly newsletter featuring leadership articles, case studies, and industry insights, strengthening community engagement.
- Planned and executed email marketing campaigns via HubSpot, driving reach and audience growth with personalised content.
- Improved website visibility and organic traffic through SEO initiatives.
- Optimised digital ad campaigns, increasing engagement and conversion rates.
- Coordinated and promoted events, workshops, and webinars, boosting member participation.
- Monitored and analysed campaign performance, providing data-led recommendations for continuous improvement.
- Conducted market and competitor research to shape content and campaign strategy.
Digital Marketing Intern
Migraine Insight
Bristol
01.2024 - 04.2024
- Designed engaging social media posts using Canva to create visually appealing online content.
- Scheduled and published posts on Instagram to support digital marketing campaigns.
Programmer Analyst
Cognizant
Kolkata
05.2022 - 08.2023
- Analyzed client requirements to design tailored solutions that enhanced business efficiency.
- Developed Big Data applications and project-specific processes to drive innovation and operational improvements.
- Collaborated within cross-functional teams to ensure successful project delivery and client satisfaction.
Education
Master of Science - Management (Marketing)
University of Bristol
Bristol 09.2023 - 09.2024
Bachelor in Technology - Computer Science And Engineering
Techno Main Salt Lake
India 08.2018 - 08.2022
Skills
- Digital Marketing Strategy & Campaigns
- Social Media Management (LinkedIn, Instagram, YouTube)
- SEO & Content Marketing
- Email Marketing & Automation (HubSpot, Zoho)
- CRM & Data Analytics (Salesforce, Excel)
- Event Coordination & Stakeholder Engagement
- Communication, Teamwork & Problem-Solving
Additional Information
- Languages: English (fluent), Bengali (native), Hindi (fluent)
- Volunteering: Supported sports events for differently abled children; organised local donation drives
Timeline
Sales and Marketing Assistant
Bernhard and Company
08.2025 - Current
Sales and Marketing Executive
Prolectric
07.2025 - 09.2025
Student Experience Team Member
Unite Students
05.2025 - 09.2025
Marketing Coordinator
The Transformation Club
03.2024 - 10.2024
Digital Marketing Intern
Migraine Insight
01.2024 - 04.2024
Crew Member
McDonalds
10.2023 - 07.2025
Master of Science - Management (Marketing)
University of Bristol
09.2023 - 09.2024
Programmer Analyst
Cognizant
05.2022 - 08.2023
Bachelor in Technology - Computer Science And Engineering
Techno Main Salt Lake
08.2018 - 08.2022
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