Summary
Overview
Work History
Education
Skills
Languages
Certification
Hobbies and interests
SOFTFARE SKILLS
Work Availability
Timeline
Generic
ROOMA DAVID

ROOMA DAVID

CHENNAI

Summary

Senior Merchandiser with over 14 years of experience in Leather Footwear and Accessories. Expertise in key account management, product development, and vendor coordination. Achieved 100% delivery compliance and high buyer satisfaction across Southeast Asia, Europe, and Middle East markets. Committed to continuous self-improvement and exceeding service expectations.

Overview

18
18
years of professional experience
1
1
Certification

Work History

SENIOR MERCHANDISER

BHARTIYA INTERNATIONAL LIMITED
CHENNAI
05.2022 - Current
Managed end-to-end merchandising for premium brands, ensuring effective brand communication.

Drove business development by onboarding clients and converting leads into confirmed orders.

Handled accounts including VF Corp (Timberland, Napapijri), Ralph Lauren (WPRL & LRL), Able Clothing, Ulla Johnson, and Rloom.

  • Coordinated buyer meetings, showroom visits, and promotional activities to boost engagement.
  • Analyzed market trends, creating visual presentations to support buyer selections and confirmations.
  • Built strong relationships with buyers to secure repeat business and enhance satisfaction.
  • Led product development from sampling to bulk production, adhering to brand standards and timelines.
  • Prepared detailed costings and negotiated competitive pricing to secure bulk orders.
  • Oversaw order management from creation to post-shipment, ensuring smooth execution across stages.
  • Handle payment follow-ups and support smooth financial closures with buyers.

Senior Merchandise Manager

FIRKEE ACCESSORIES PVT LTD
MUMBAI
08.2019 - 04.2022

Managed key global and regional accounts such as New Look, Monoprix, Urban Outfitters, Parfois, Shop Direct, and other international retailers. Ensuring effective buyer communication daily.

Drove business development by acquiring new clients and converting leads into orders.

  • Planned and coordinated promotional activities, trade fairs, and buyer meetings to enhance brand visibility.
  • Tracked market and fashion trends; prepared visual presentations to aid buyer selections.
  • Built and maintained robust business relationships, achieving high customer satisfaction levels.
  • Generated orders through effective inquiry management, follow-ups, and opportunity conversions.
  • Oversaw product development and sampling to meet buyer specifications and timelines.
  • Coordinated timely delivery of samples and bulk orders by collaborating with internal teams.
  • Prepare and manage pricing and cost negotiations to align with buyer expectations and profitability.
  • Ensure timely delivery of samples and bulk orders, coordinating closely with internal teams.
  • Oversee order processing from order creation through post-shipment activities.
  • Manage quality control, testing, and inspection scheduling to meet compliance and buyer standards.
  • Handle documentation and payment follow-ups, ensuring smooth shipment and financial closure.

MERCHANDISER

CHANDAN EXPORT PVT LTD
MUMBAI
08.2017 - 08.2019

Managed key international client accounts as NEW LOOK, OFFICE LONDON, PRUNE, CROSS ROAD, CHINESE LAUNDRY, MONOPRIX, BATA, FUTURE GROUP, serving as primary contact for buyer coordination.

  • Oversaw product development and sampling to meet buyer requirements and timelines.
  • Coordinated seasonal collections for buyer review and selection.
  • Handled digital marketing initiatives and business development to generate new opportunities.
  • Converted buyer inquiries into confirmed bulk orders through effective follow-ups.
  • Maintained daily communication with buyers via calls and emails for smooth execution.
  • Organized promotional activities, trade fairs, and buyer meetings to enhance brand visibility.
  • Collaborated with sample departments and factories to secure timely development approvals.

Assistant Marketing Manager

TATA INTERNATIONAL LIMITED
DEWAS,MP
06.2008 - 08.2017
Marketing Manager – Export Marketing.|2015 – 2017.
  • Key Brands: Wolverine, Nine West, Clarks, Lacoste, Gabor, Timberland, King Lane, Reef, and Arait (Southeast Asia Market).
  • Built robust client relationships, ensuring satisfaction with quality and service.
  • Led market development initiatives through research and opportunity identification.
  • Managed invoicing, export documentation, shipments, and payment follow-ups efficiently.
  • Coordinated with the sales team to align marketing strategies with sales objectives, driving revenue growth.
  • Supported promotional activities, catalogs, and compliance with ISO/TBEM and REACH standards.
  • Ensured environmental and chemical compliance per customer specifications.
  • Contributed as POSH Committee Member to women's welfare initiatives.
Graduate Engineer Trainee.|2008 – 2010
  • Executed production, export marketing, and domestic sales roles.
  • Managed sheep skin production and sample development, ensuring quality, and innovation.
  • Oversaw China and Hong Kong export markets, with over 90% delivery compliance.
  • Handled domestic sales operations, billing, delivery, and collections.

Asst Manager-PD

TIRUBALA
kanpur
05.2013 - 08.2014
  • Led sample development and product innovations for leather manufacturing.
  • Coordinated sample follow-ups and ensured timely delivery to clients.
  • Maintained quality standards for all samples, resolving issues proactively.
  • Met and communicated with customers via calls and emails to understand requirements, and develop products accordingly.
  • Provided solutions to quality and product-related challenges, ensuring customer satisfaction.

Education

Master of Business Administration - MARKETING & FINANCE

Madras University
Chennai, IN-TN
2012

Bachelor of Science - LEATHER TECHNOLOGY

Anna University
Chennai, IN-TN
2008

SENIOR LEVEL - SCIENCE

ST JOHNS HIGHER SECONDARY SCHOOL
Bhopal, MP
2004

Skills

  • Brand communication and understanding
  • Business development and market analysis
  • Product development and pricing negotiation
  • Merchandising expertise
  • Time management
  • Advanced Excel and MS Access skills
  • Customer service excellence

Footwear merchandising

Accessories merchandising

Order processing

Vendor negotiation

Pricing strategy development

Languages

Hindi
Proficient
C2
English
Proficient
C2
Tamil
Intermediate
B1
French
Beginner
A1
German
Beginner
A1

Certification

Achievements & Extracurricular Activities

Professional & Certifications

  • Successfully completed Internal Auditors Training Program by TUV India Pvt. Ltd. (Certified).
  • Participated in various management-level symposiums and conducted management events in college.

Sports & Competitions

  • District-level Kho-Kho player and school-level athletics competitor, winning multiple prizes.
  • Achieved Higher Green Belt in Karate.
  • Won general knowledge and painting competitions at school, receiving proficiency awards.
  • Secured 2nd position in Higher Secondary School Examination (2004).

Social & Organizational Contributions

  • Represented organizations at domestic trade fairs in Agra, Chennai, and Ambur.
  • Participated in blood donation camps and other social welfare events organized by the company

Hobbies and interests

  • Exploring New Places
  • Listening Music

SOFTFARE SKILLS

· 

  • AutoCAD: Proficient in 2D & 3D modeling.
  • MS Office & Windows: Strong knowledge of Word, Excel, PowerPoint, and Outlook.
  • SAP: 6 years’ experience, primarily in SD Module & PPC.
  • Outlook : 10+exp

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

SENIOR MERCHANDISER

BHARTIYA INTERNATIONAL LIMITED
05.2022 - Current

Senior Merchandise Manager

FIRKEE ACCESSORIES PVT LTD
08.2019 - 04.2022

MERCHANDISER

CHANDAN EXPORT PVT LTD
08.2017 - 08.2019

Asst Manager-PD

TIRUBALA
05.2013 - 08.2014

Assistant Marketing Manager

TATA INTERNATIONAL LIMITED
06.2008 - 08.2017

Master of Business Administration - MARKETING & FINANCE

Madras University

Bachelor of Science - LEATHER TECHNOLOGY

Anna University

SENIOR LEVEL - SCIENCE

ST JOHNS HIGHER SECONDARY SCHOOL
ROOMA DAVID