

Senior Merchandiser with over 14 years of experience in Leather Footwear and Accessories. Expertise in key account management, product development, and vendor coordination. Achieved 100% delivery compliance and high buyer satisfaction across Southeast Asia, Europe, and Middle East markets. Committed to continuous self-improvement and exceeding service expectations.
Drove business development by onboarding clients and converting leads into confirmed orders.
Handled accounts including VF Corp (Timberland, Napapijri), Ralph Lauren (WPRL & LRL), Able Clothing, Ulla Johnson, and Rloom.
Managed key global and regional accounts such as New Look, Monoprix, Urban Outfitters, Parfois, Shop Direct, and other international retailers. Ensuring effective buyer communication daily.
Drove business development by acquiring new clients and converting leads into orders.
Managed key international client accounts as NEW LOOK, OFFICE LONDON, PRUNE, CROSS ROAD, CHINESE LAUNDRY, MONOPRIX, BATA, FUTURE GROUP, serving as primary contact for buyer coordination.
Footwear merchandising
Accessories merchandising
Order processing
Vendor negotiation
Pricing strategy development
Professional & Certifications
Sports & Competitions
Social & Organizational Contributions
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