RONNIE KANJ

• Developed and implemented a comprehensive global paid media strategy across multiple countries in MENA region — including UAE, Egypt, Kuwait, Morocco, and Saudi Arabia — as well as key international markets such as France and Turkey.
• Managed and optimised performance marketing campaigns across platforms including Google, Facebook, TikTok, and Apple Search Ads, achieving a reduction in Customer Acquisition Costs (CAC) of up to 200% in select regions.
• Oversaw paid social, global PPC, and organic search traffic across multiple languages, in collaboration with creative studio and regional marketing specialists.
• Designed and executed data-driven experiment roadmaps to identify most effective creative strategies for each market.
• Partnered closely with data science to centralise data from multiple channels and mobile measurement partners (MMPs), integrating insights into internal reporting systems for enhanced performance tracking and decision-making.

A mobile digital marketing technology firm dedicated to enabling advertisers to connect and engage with users beyond initial app install.

• Global Operations & Strategy:
  Oversaw team management, process optimization, and product enhancements that significantly contributed to company's global success.
• Team Leadership:
  Effectively managed a team of senior individual contributors through coaching, performance management, and strategic career development initiatives, fostering a culture of excellence and continuous improvement.
• Client Relationship Management:
  Primary point of contact for key accounts, overseeing annual budgets exceeding $3 million for prestigious brands such as Booking.com, Bumble, Playtika, Bandai Namco, Belka Games, OTTO, and Easybrain. Developed and executed strategic campaign optimizations to consistently exceed client KPIs while expanding services globally across both iOS and Android platforms.
• Cross-Channel Tracking and SKAN Expertise:
  Collaborated with tracking partners and Mobile Measurement Partners — including Appsflyer, Adjust, Kochava, Singular, and Branch — to ensure robust tracking functionalities. Researched, documented, and presented Apple’s ATT and SK AdNetwork (SKAN) in partnership with Sales Engineers, becoming principal point of contact for SKAN-related matters to support rapid business expansion.
• New Business and Account Growth:
  Redefined support structures for new business ventures, ensuring meticulous launch monitoring and prompt intervention where necessary. This strategic oversight not only optimized performance outcomes but also enhanced client confidence, resulting in budget scale-ups of up to 500%.
• Operational Efficiency:
  In collaboration with Revenue Leads, restructured internal operational support, reducing low-effort requests by 25% and doubling number of accounts managed per team member — from 2.5 to 4.5 annually—thereby increasing global GR coverage from 60% to 70%.
• Data-Driven Analytics & Machine Learning Integration:
  Utilized advanced analytical tools such as Looker, Google Sheets/Excel, SQL, and internal reporting platforms to evaluate critical metrics (e.g. CPI, CPA, ROAS, view/click-through performance). This rigorous analysis was vital in identifying performance trends and formulating strategic recommendations.
• Additionally, maintained a continuous study of Liftoff's machine learning processes to offer actionable insights that informed both client strategies and internal operational improvements.

Operations and Quality Assurance Lead – Epsilon

(A Publicis Groupe Company)

• Managed a team of 10 professionals responsible for campaign setup and quality assurance across two business units.
• Evaluated business and operational practices to identify opportunities for automation and scalable improvements.
• Led the recruitment and establishment of APAC business teams from Q1 2021 to Q4 2022.
• Achieved a 22% year-on-year increase in team performance, as measured by the volume of campaigns successfully set up and quality-assured, through targeted upskilling initiatives and process optimization.
• Defined team objectives, established KPIs, and implemented measurement and reporting dashboards within JIRA to provide senior leadership with actionable insights.
• Directed the configuration and implementation of tailored campaign strategies for clients across sectors such as retail, travel, automotive, and technology.
• Ensured alignment of the Operations and QA team with the wider business’s three-year plan by collaborating with sales and financial leadership teams.
• Forecasted resource requirements to maintain optimal campaign operations and quality assurance performance during periods of increased demand.
• Streamlined processes across Europe and the US to enable efficient handling of requests regardless of geographical origin, thereby facilitating rapid growth.
• Initiated cross-training programs for the Campaign Operations and QA teams, resulting in an improvement in setup quality from 87% to 95%.
• Developed a career development and mentorship program for graduate employees, leading to 11 internal promotions and yielding an estimated saving of £300,000 in recruitment costs.
• Provided detailed development requirements to the automation and product teams, contributing to platform enhancements and new tool implementations.
• Led the strategic APAC expansion by establishing an independent Campaign Operations team in Bangalore, India, including the hiring of a regional team lead and developing a two-year transition plan for autonomous local management.
• Ensured GDPR compliance by collaborating with clients to implement the GDPR consent tool correctly, while also providing hands-on technical support and troubleshooting as needed to maintain service continuity.

• Established and led new Campaign Ad Operations team to enhance advertising operations for all European media campaigns.
• Instituted team culture based on core tenets of continuous learning, knowledge sharing, and collaboration.
• Oversaw development of campaign configuration protocols for Display, Mobile, and Video programmatic campaigns, significantly improving operational efficiency.
• Reduced campaign build times by approximately 40% through implementation of Standard Operating Procedure for all campaign setups. This included design of several workflows in JIRA and creation of adaptable ticket types for cross-team usage.
• Developed and instituted EU technical onboarding programme for new team members, which is now managed by Campaign Operations team.
• Identified critical business need, formulated business case, and successfully established Quality Assurance department in Europe.
• Designed and implemented individualized career development plans, assessing team members' strengths and areas for improvement, and providing targeted training and support to achieve career progression goals.
• Advised on and implemented tracking solutions tailored to each client's existing setup, identifying additional requirements as needed.
• Delivered custom reporting solutions based on various attribution models, meeting unique needs of individual clients.

• Collaborated with clients to define requirements and design tailored solutions utilizing Conversant Adserver technology to support overarching business objectives.
• Provided strategic counsel on optimal campaign configurations across multiple channels, including display (desktop, mobile, video), paid search, social media, email, and affiliate media.
• Delivered comprehensive quarterly business reviews, highlighting successes, sharing actionable insights, and offering strategic recommendations.
• Fostered and maintained strong relationships with C-level executives, key decision-makers, and operations teams within client organizations.
• Oversaw end-to-end project management for new client integrations, ensuring a seamless transition with minimal operational disruption and expediting path to a positive return on investment.
• Developed a new revenue stream by creating 'Path to Conversion' business insights, which detailed user journey to purchase; this service was successfully implemented across entire client base at fees ranging from £5K to £20K per client.
• Directed tagging implementations across various site action points — including site visits, registrations, and purchases — and provided timely troubleshooting and resolution of issues.