Summary
Overview
Work history
Education
Skills
Languages
Timeline
Generic

Ronnie Wishart

Reigate,Surrey

Summary

Skilled and results-oriented creative professional with over 25 years of experience leading teams, delivering high-profile brand campaigns and developing strategies to engage target audiences. Award-winning track record of developing successful social, digital and traditional campaigns that improve brand visibility and increase revenue. Possesses an excellent eye for detail and nuanced understanding of brand voice and messaging.

Overview

22
22
years of professional experience
5
5
years of post-secondary education

Work history

Creative Director/Senior Copywriter

Ogilvy UK
, London
06.2015 - Current
  • On-brief and on-brand strategic development and delivery of creative campaigns for blue-chip clients
  • Collaborated with external agencies to manage project progress and milestones in line with client specifications
  • Evaluated and contributed to creative team ideas, translating ideas into actionable project plans
  • Managed multi-channel communications aligned with clients' creative vision
  • Evaluated and approved creative collateral, enforcing quality standards and brief specifications
  • Negotiated contracts and services to best meet project budget requirements
  • Mentored and developed a core team of six and wider 26-strong team, cultivating an environment of sustained creativity and professional growth
  • Kept up to date with client developments and industry trends to identify potential opportunities
  • Met with clients to discuss project progress and answer key questions
  • Championed company best practices, principles and values to support a positive culture
  • Identified creative growth opportunities and developed pitch presentations for new and existing clients – directly reporting to Executive Creative Director and Chief Creative Officer
  • Won numerous creative awards, including Direct Marketing Association and B2B Marketing Awards for Inmarsat, Vodafone and Rolls-Royce
  • Clients include: Rolls-Royce Aviation, Samsung, Nokia, Vodafone, Mastercard, Oracle, Salesforce, SAP, Babcock, Iron Mountain, Axis, Viasat, BP, EY, Intercontinental Hotels Group, Verizon, Lectra, and Mayor of London

Creative Director/Senior Copywriter

Freelance/Various
, London
09.2010 - 08.2015
  • Wealth of experience in Creative Director/Senior Copywriter roles within many London and Southeast marketing agencies
  • Managed multi-media campaigns including digital, broadcast, OOH, print, on-pack and direct mail
  • Worked across major clients including: Sony Mobile, BMW, Nissan, Nokia, Pepsi, Expedia, University of Sussex, The National Trust, Tesco, and Bank of Scotland

Creative Director/Head of Copy

TDG Integrated
Crawley, West Sussex
05.2007 - 09.2010
  • Managed bespoke campaigns aligned with clients' creative vision
  • Identified creative growth opportunities and developed pitch presentations for new and existing clients
  • Took ownership of enterprise-wide creative work, supporting quality, accessibility and effectiveness
  • Spearheaded brainstorming and collaboration across internal teams to streamline operations
  • Met with clients to discuss project progress and answer key questions
  • Mentored and developed team, cultivating an environment of sustained creativity and professional growth
  • Developed on-brief and on-brand client campaign ideas and creative outputs
  • Mentored and supervised department personnel and monitored work performance to support on-time deliverables
  • Led end-to-end campaign ideation and creative direction for full client base
  • Evaluated and approved creative collateral, enforcing quality standards and brief specifications
  • Championed company best practices, principles and values to support a positive culture
  • Clients include Bayer Schering, Toshiba Medical, AXA Travel, Crown Agents, Unipart, Expacare, and Pound Gates

Group Lead

Euro RSCG KLP
, London
04.2006 - 05.2007
  • Delivering fresh ideas and creative copywriting across complete client portfolio
  • Managing teams and maintaining high standards of copywriting output across wide range of disciplines including digital content, press, poster, editorial, radio, direct marketing and PR
  • Client-facing brand guardian overseeing strategy development on key BMW account
  • Clients include: Microsoft, BMW, Nokia, Pepsi, Bank of Scotland, Nike Golf, and Bacardi

Head of Copy

Interfocus
, London
05.2003 - 04.2006
  • Managing high standards of agency copywriting output as well as campaign ideation across full client portfolio
  • Clients include: Epson, Panasonic, Lloyds TSB, Xerox, Energy Saving Trust, and Scania Trucks

Education

Master of Science - Senior Leadership

De Montfort University
Leicester
09.2020 - 07.2022

Higher National Diploma - Advertising & Marketing

Buckinghamshire New University
High Wycombe
09.1991 - 07.1993

Diploma of Higher Education - Graphic Design/Advertising

South Devon College of Arts And Technology
Torquay, Torbay
09.1989 - 07.1991

Skills

  • Campaign development
  • Social advertising expertise
  • Content creation
  • Social media content management
  • Digital marketing
  • Communications strategies
  • Stakeholder liaison
  • Brand messaging
  • Creative team leadership
  • Video interviews
  • Video and photoshoot management
  • Creative strategy development
  • Strategic management
  • Audience engagement strategy
  • Deadline-orientated

Languages

English
Native

Timeline

Master of Science - Senior Leadership

De Montfort University
09.2020 - 07.2022

Creative Director/Senior Copywriter

Ogilvy UK
06.2015 - Current

Creative Director/Senior Copywriter

Freelance/Various
09.2010 - 08.2015

Creative Director/Head of Copy

TDG Integrated
05.2007 - 09.2010

Group Lead

Euro RSCG KLP
04.2006 - 05.2007

Head of Copy

Interfocus
05.2003 - 04.2006

Higher National Diploma - Advertising & Marketing

Buckinghamshire New University
09.1991 - 07.1993

Diploma of Higher Education - Graphic Design/Advertising

South Devon College of Arts And Technology
09.1989 - 07.1991
Ronnie Wishart