Ronnie Wishart
Reigate,Surrey
Summary
Skilled and results-oriented creative professional with over 25 years of experience leading teams, delivering high-profile brand campaigns and developing strategies to engage target audiences. Award-winning track record of developing successful social, digital and traditional campaigns that improve brand visibility and increase revenue. Possesses an excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
22
22
years of professional experience
5
5
years of post-secondary education
Work history
Creative Director/Senior Copywriter
Ogilvy UK
, London
06.2015 - Current
- On-brief and on-brand strategic development and delivery of creative campaigns for blue-chip clients
- Collaborated with external agencies to manage project progress and milestones in line with client specifications
- Evaluated and contributed to creative team ideas, translating ideas into actionable project plans
- Managed multi-channel communications aligned with clients' creative vision
- Evaluated and approved creative collateral, enforcing quality standards and brief specifications
- Negotiated contracts and services to best meet project budget requirements
- Mentored and developed a core team of six and wider 26-strong team, cultivating an environment of sustained creativity and professional growth
- Kept up to date with client developments and industry trends to identify potential opportunities
- Met with clients to discuss project progress and answer key questions
- Championed company best practices, principles and values to support a positive culture
- Identified creative growth opportunities and developed pitch presentations for new and existing clients – directly reporting to Executive Creative Director and Chief Creative Officer
- Won numerous creative awards, including Direct Marketing Association and B2B Marketing Awards for Inmarsat, Vodafone and Rolls-Royce
- Clients include: Rolls-Royce Aviation, Samsung, Nokia, Vodafone, Mastercard, Oracle, Salesforce, SAP, Babcock, Iron Mountain, Axis, Viasat, BP, EY, Intercontinental Hotels Group, Verizon, Lectra, and Mayor of London
Creative Director/Senior Copywriter
Freelance/Various
, London
09.2010 - 08.2015
- Wealth of experience in Creative Director/Senior Copywriter roles within many London and Southeast marketing agencies
- Managed multi-media campaigns including digital, broadcast, OOH, print, on-pack and direct mail
- Worked across major clients including: Sony Mobile, BMW, Nissan, Nokia, Pepsi, Expedia, University of Sussex, The National Trust, Tesco, and Bank of Scotland
Creative Director/Head of Copy
TDG Integrated
Crawley, West Sussex
05.2007 - 09.2010
- Managed bespoke campaigns aligned with clients' creative vision
- Identified creative growth opportunities and developed pitch presentations for new and existing clients
- Took ownership of enterprise-wide creative work, supporting quality, accessibility and effectiveness
- Spearheaded brainstorming and collaboration across internal teams to streamline operations
- Met with clients to discuss project progress and answer key questions
- Mentored and developed team, cultivating an environment of sustained creativity and professional growth
- Developed on-brief and on-brand client campaign ideas and creative outputs
- Mentored and supervised department personnel and monitored work performance to support on-time deliverables
- Led end-to-end campaign ideation and creative direction for full client base
- Evaluated and approved creative collateral, enforcing quality standards and brief specifications
- Championed company best practices, principles and values to support a positive culture
- Clients include Bayer Schering, Toshiba Medical, AXA Travel, Crown Agents, Unipart, Expacare, and Pound Gates
Group Lead
Euro RSCG KLP
, London
04.2006 - 05.2007
- Delivering fresh ideas and creative copywriting across complete client portfolio
- Managing teams and maintaining high standards of copywriting output across wide range of disciplines including digital content, press, poster, editorial, radio, direct marketing and PR
- Client-facing brand guardian overseeing strategy development on key BMW account
- Clients include: Microsoft, BMW, Nokia, Pepsi, Bank of Scotland, Nike Golf, and Bacardi
Head of Copy
Interfocus
, London
05.2003 - 04.2006
- Managing high standards of agency copywriting output as well as campaign ideation across full client portfolio
- Clients include: Epson, Panasonic, Lloyds TSB, Xerox, Energy Saving Trust, and Scania Trucks
Education
Master of Science - Senior Leadership
De Montfort University
Leicester 09.2020 - 07.2022
Higher National Diploma - Advertising & Marketing
Buckinghamshire New University
High Wycombe 09.1991 - 07.1993
Diploma of Higher Education - Graphic Design/Advertising
South Devon College of Arts And Technology
Torquay, Torbay 09.1989 - 07.1991
Skills
- Campaign development
- Social advertising expertise
- Content creation
- Social media content management
- Digital marketing
- Communications strategies
- Stakeholder liaison
- Brand messaging
- Creative team leadership
- Video interviews
- Video and photoshoot management
- Creative strategy development
- Strategic management
- Audience engagement strategy
- Deadline-orientated
Languages
English
Native
Timeline
Master of Science - Senior Leadership
De Montfort University
09.2020 - 07.2022
Creative Director/Senior Copywriter
Ogilvy UK
06.2015 - Current
Creative Director/Senior Copywriter
Freelance/Various
09.2010 - 08.2015
Creative Director/Head of Copy
TDG Integrated
05.2007 - 09.2010
Group Lead
Euro RSCG KLP
04.2006 - 05.2007
Head of Copy
Interfocus
05.2003 - 04.2006
Higher National Diploma - Advertising & Marketing
Buckinghamshire New University
09.1991 - 07.1993
Diploma of Higher Education - Graphic Design/Advertising
South Devon College of Arts And Technology
09.1989 - 07.1991