Romy Mouzannar
Oxford,Oxfordshire
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work history
Senior Brand Manager Pet Food - Contract
Assisi Pet Care
London
2025.06 - 2026.02
- Co-shaped the strategic positioning, brand story and pack copy for Burns (£30m UK & Ireland) with the Head of Marketing & third party agency, delivering a new brand identity achieving 80% consumer design appeal and rolled out across 50 SKUs.
- Shaped & delivered UK shopper activation plan across grocery and pet specialists with a budget of over £300K for a 4 months period ensuring continuity on Burns, Hilife & Yakers before the re-brand and new strategic directions.
- Developed, presented and embedded brand sell-in and sales enablement materials, that enables the UK sales teams to support retailer range reviews and new listings for the Burns Rebrand.
- Directed the transition to a new merchandise warehouse, strengthening POS availability and distribution efficiency.
- Line-managed a Marketing Assistant for 6 months, delivering a new UK PR and loyalty model for Burns while overseeing the planning, production and deployment of all POS activity.
Brand & Activation Manager Blink Cat Food
Butcher's pet care (Now IPN)
Northampton
2016.11 - 2024.11
- Co-created a new challenger premium cat food brand with 3 team members in the subscription and retail channels that delivered £10M in EPOS sales and number 2 in the premium segment in the pet retailers, within 5 years of launch.
- Led and executed annual retail marketing activations plans with a budget of £500K for key retail partners, including Pets at Home, Sainsbury’s, Waitrose and Ocado, doubling sales yoy.
- Led the launch of the new Dry pet NPD for summer 2024 in Pets at Home and achieved an ROI of 1.37 and uplift in units sales of 400% through targeted direct mailer and online sponsored product.
- Spearheaded the Christmas activation campaign at Pets at home trading up 5K new customers worth £750K yearly EPOS sales.
- Delivered record breaking sales week at Sainsbury’s through targeted coupons activity generating an ROI of 1.2.
- Managed the planning and execution of stand deliveries at renowned events such as BBC Good Food shows and PATS, acquiring over 200 subscribers in our first month of launch and over 50 new independent pet retailer.
- Presented the brand and insight-led NPD with my commercial partner on quarterly basis to buyers in existing and new retailers, securing additional distribution and at least 1 NPD per year.
Global Brand Manager Boots Tea Tree & Witch Hazel
Walgreens Boots Alliance
Nottingham
2015.09 - 2016.09
- Successfully led the 2016 integrated marketing campaign across different channels for the brand: digital, retail, and PR delivered 38% growth in first period and 20% yoy.
- Shaped and delivered consumer driven strategy for the brand: vision, positioning, consumer goal, mind map and business objectives delivering 20% yoy sales growth for first year of implementation.
- Led global research project with the insight team that enabled to strategically shape the year brand plan and new positioning.
- Managed the launch of skincare NPDs from concept to delivery including integrated marketing campaigns that delivered 40% sales above sales forecast and incremental £500K revenue sales.
- Led and delivered the launch of more than 10 NPDs for the maternity and baby skincare range, from concept to execution with key SKUs gaining number 2 positions in their category within first year of launch.
- Co-created new ways of working guidelines between the project and brand management team that were implemented for the whole beauty department.
- Proven line manager experience with strong people development record.
- Oversaw budget allocation for marketing projects, ensuring efficient use of resources.
Assistant Brand Manager Wrigley’s Extra
Wrigley UK – A subsidiary of Mars Incorporated
Reading
2014.02 - 2014.08
- Assisted in the development of the 2015 business plan and NPDs deployment:
- Building the timeline and P&L for the NPD launches with the various partners (supply, agencies, etc.).
- Successfully presenting and shaping NPDs business cases for approval at the board team with key stakeholders: finance, shopper, category etc
- Managed the brand budget to ensure investment matches the agreed plan.
- Created a detailed brand monthly analysis template for Extra that was rolled out to other brands.
Regional Assistant Franchise Manager Skincare inc Neutrogena & Aveeno
Johnson & Johnson Consumer EMEA
Maidenhead
2012.07 - 2014.01
- Built a new Neutrogena brand architecture by working closely with the global strategic insight and consumer team. Gave strategic recommendations to meet new need gaps with future NPD, creating 5 pipeline projects for 2015-17.
- Delivered more than 20 new products artworks and brand copies working with the cross functional team.
- Worked with local team to develop TVC for the region through consumer insight group, workshops, etc.
Assistant Brand Manager Actifed – Intern
Johnson & Johnson Santé Beauté France
Paris, France
2012.01 - 2012.06
- Professionally executed the re-launch of Actifed Rhume in pharmacies, through print adsl and POS material that were well received by consumers and pharmacists.
- Successfully led and implemented the digital strategy of the brand in an OTC context: by completing deep dives into the consumer journey, competitive reviews and highlighting potential opportunities.
Brand Manager GUM-SUNSTAR
G. Tamer Holding Lebanon
Beirut, Lebanon
2008.11 - 2010.12
- Shaped and executed a new brand positioning and marketing plan for GUM built on the brand equity that led to an increase of sales by 87% within 2 years, with a 52% increase in the first year; through market research, strong retail activation plans and influencer campaigns.
- Recruited and managed three medical sales representatives and planned their monthly professional activities.
Assistant Brand Manager Matrix - Intern
L’OREAL Lebanon
Beirut, Lebanon
2008.01 - 2008.08
Education
Master of Science - MARKETING AND CREATIVITY
ESCP Europe Business School
London 2011.01 - 2012.06
Bachelor of Science - CHEMISTRY
American University of Beirut
Beirut 2004.09 - 2007.06
Languages
English
French
Arabic
Timeline
Senior Brand Manager Pet Food - Contract
Assisi Pet Care
2025.06 - 2026.02
Brand & Activation Manager Blink Cat Food
Butcher's pet care (Now IPN)
2016.11 - 2024.11
Global Brand Manager Boots Tea Tree & Witch Hazel
Walgreens Boots Alliance
2015.09 - 2016.09
Assistant Brand Manager Wrigley’s Extra
Wrigley UK – A subsidiary of Mars Incorporated
2014.02 - 2014.08
Regional Assistant Franchise Manager Skincare inc Neutrogena & Aveeno
Johnson & Johnson Consumer EMEA
2012.07 - 2014.01
Assistant Brand Manager Actifed – Intern
Johnson & Johnson Santé Beauté France
2012.01 - 2012.06
Master of Science - MARKETING AND CREATIVITY
ESCP Europe Business School
2011.01 - 2012.06
Brand Manager GUM-SUNSTAR
G. Tamer Holding Lebanon
2008.11 - 2010.12
Assistant Brand Manager Matrix - Intern
L’OREAL Lebanon
2008.01 - 2008.08
Bachelor of Science - CHEMISTRY
American University of Beirut
2004.09 - 2007.06