Sales force
ROMOLA MAKINDE
Birmingham,United Kingdom
Summary
As an experienced product marketing manager, I have successfully participated and implemented go-to-market plans for products and services. I place customer experience as the focus of marketing through applications of research, customer insight, process improvement and multi channel customer experience design.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
Work History
Volvo Marketing Manager
Paul Rigby
Birmingham , United Kingdom
2022.05 - Current
- Managed portfolio of 3 accounts and acted as primary liaison between organisation and client (Volvo, Hyundai and LEVC)
- Developed integrating marketing communications plan for quarterly product launches
- Built culture of robust data collection to improve marketing campaign performance and meet business goals
- Drove opportunities by building customised and personalised campaigns for new products as well as integrating global/national marketing campaign
- Supported sales channel to achieve 80% of revenue goals for q3 with collateral and lead generation campaign.
- Analysed consumer data to identify areas of opportunity for new product marketing strategy.
- Regularly communicated with Supply Chain group offering ongoing status and monthly product and marketing updates. Worked with Sweden Supply Chain to ensure products get to UK market in timely manner.
Assistant Product Marketing Manager
Enlumi
Lagos , Nigeria
2021.03 - 2022.04
- Worked with senior product manager in building consumer data technology mobile and web application.
- Performed market research and competitive analysis to understand and effectively communicate product value proposition.
- Communicated value and position to sales team and developed tools to support selling process.
- Developed strategy and managed market communications that drove product demand.
- Designed and implemented customer experience roadmap resulting to 20,000 active users.
Junior Brand Manager
Dufil Prima (FMCG)
Lagos , Nigeria
2019.01 - 2020.12
- Led development of visual messages from conceptualisation to finalisation of marketing collaterals such as research reports, publications, online and offline advertising, digital assets, merchandise and events
- Oversaw timely delivery of 5 seasonal campaigns resulting in ROI of 43% per dollar spent.
- Worked closely with brand manager and marketing manager on various marketing opportunities, content and architecture management, including growth, engagement.
- Managed and allocated budget of up to 300,000 pounds for annual marketing campaign.
- Collaborated with marketing global team (Ghana, Kenya and Nigeria) to share collaterals ensuring compliance with brand guidelines across business
- Manage and updated workflow for all projects including owning status document tracking progress using Trello.
- Prepared competitor analysis reports to formulate business cases for pricing and product development across business.
Digital Marketing Executive
Image Boosters LTD
Lagos, Nigeria
2018.06 - 2018.12
- Collaborated with multimedia and design staffs to create multimedia websites as well as develop marketing content for various social media channels that conforms to brand’s visual style, format and target audience
- Ran email marketing campaigns using mail chimp and force 24 and achieved up to 40% conversion
- Implemented online customer service processes to promote positive and consistent user experience ensuring brand loyalty
Education
Master of Science - Advertising and Marketing communications
Nottingham Trent University
Nottingham 2021.01 - 2022.03
Professional Marketing - Customer Experience
Chartered Institute of Marketing (CIM)
United Kingdom 2021.11 - 2022.02
Certificate - Product Management
Udacity
California 2022.01 - Current
Bachelor of Science - Marketing
Lancaster University
Lancaster 2013.01 - 2017.09
Skills
Product and market research
Product Lifecycle
Online and traditional marketing
Marketing and sales
Product Marketing
Marketing Communications
Software
Force 24
Google Analytics
Timeline
Volvo Marketing Manager
Paul Rigby
2022.05 - Current
Certificate - Product Management
Udacity
2022.01 - Current
Professional Marketing - Customer Experience
Chartered Institute of Marketing (CIM)
2021.11 - 2022.02
Assistant Product Marketing Manager
Enlumi
2021.03 - 2022.04
Master of Science - Advertising and Marketing communications
Nottingham Trent University
2021.01 - 2022.03
Junior Brand Manager
Dufil Prima (FMCG)
2019.01 - 2020.12
Digital Marketing Executive
Image Boosters LTD
2018.06 - 2018.12
Bachelor of Science - Marketing
Lancaster University
2013.01 - 2017.09