Roma Azmat

Art Director/Fashion Stylist

Arora by Roma

12.2015 - 08.2021

Supervised teams of 15 in the development of Fashion Shoots, Fashion Collections, and Fashion Shows including partnering for a Fashion show with International Body Shop Pakistan in 2014
Successfully styled models, influencers, and clients at various Hollywood movie premiers in Pakistan such as The Black Widow and Fast & Furious 7 in 2015
Collaborated with international influencers, models, makeup artists, and fashion photographers from Dubai, Pakistan to develop advertising and marketing campaigns until 2021
Created visual displays for product lines for e-commerce and editorial shoots
4 years’ experience in handling social media, and influencer marketing for Arora by Roma’s social media
3 years of experience working with digital printing textile companies for merchandising of digitally printed collections
Built strong relationships with customers by providing exceptional service throughout the entire customer journey
Created comprehensive marketing campaigns that increased brand awareness and drove sales on Meta and the brand's website planned promotional campaigns, arranged window displays, and created marketing materials to promote new products
Negotiated contracts with vendors to secure favorable pricing on materials and supplies
Reviewed financial statements and other reports to assess the company's performance
Analyzed customer feedback and complaints to identify areas for improvement to boost customer satisfaction scores
Also resolved customer complaints regarding sales and service
Determined price schedules and discount rates
Maintained inventory records and tracked stock levels to ensure merchandise availability
Led creative team meetings to share ideas and bring actionable plans to fruition
Wrote and edited content and short scripts to promote clarity of brand image, story, and positioning
Created marketing plans and devised strategic communication approaches to promote to a wider audience, increase traffic, and support brand recognition
Provided direction and supervision for a team of art directors and designers to convey the image, tone, and story of the brand.