ROLF SCHWARZ
Smethwick,West Midlands
Summary
Experienced digital communications professional with expertise in content strategy and governance, UX and information architecture, and accessibility standards (WCAG). Skilled in SEO and content optimisation, social media management, and leveraging CMS and DXP platforms to drive engagement. Proficient in GA4, Semrush, and analytics tools to inform data-driven decision-making. Adept at stakeholder engagement, training and mentoring teams, and managing projects using PRINCE2 methodologies. Demonstrates a strong foundation in HTML/CSS with a commitment to delivering user-centric solutions that align with organisational goals.
Overview
22
22
years of professional experience
1
1
Certification
Work history
Web Communication Executive
University of Warwick
2022.01 - 2026.06
- Lead website audits, UX reviews and SEO recommendations across departmental websites.
- Supported Web Transformation Programme and DXP transition activities.
- Developed information architectures and user-focused content strategies.
- Collaborated with academic departments, MCI&SR and professional services teams.
- Key achievements: Delivered Degree Apprenticeships, Social Sciences Connect, Your Campus Journey and 60th Anniversary projects.
- Education Studies results: Sessions +28.7%, Views +61%, Active Users +50%, New Users +100%.
- Contributed to Brand Portal and DXP migration activities.
Web Adviser
Warwick Print, University of Warwick
2019.01 - 2022.01
- Managed website strategy, digital communications and social media channels.
- Produced SEO, accessibility and analytics reports.
- Created guidance and training materials.
- Key achievements: Built LinkedIn audience from 0 to 150+ followers.
- Tripled Instagram following through organic growth.
- Improved search visibility through targeted SEO.
Web & VLE Developer
George Salter Academy
2013.01 - 2019.01
- Managed website, VLE and social media presence.
- Improved navigation, usability and digital engagement.
- Key achievements: Delivered a redesigned VLE and strengthened digital communications.
College Web Manager
University of Birmingham
2004.01 - 2011.01
- Developed web strategy for the College of Social Sciences.
- Managed governance, content standards and CMS migrations.
- Recruited, supervised and developed web team members.
- Key achievements: Led migration of 22 websites comprising approximately 5,300 pages.
- Standardised web structures across the College.
- Presented strategic progress reports to College Board.
Education
MA - Sociology (with History and English)
Professional Diploma - Web Development
Skills
- Digital Communications
- Content Strategy & Governance
- UX & Information Architecture
- Accessibility (WCAG)
- SEO & Content Optimisation
- Social Media Management
- CMS & DXP Platforms
- GA4, Semrush & Analytics
- Stakeholder Engagement
- Training & Mentoring
- Project Management (PRINCE2)
- HTML/CSS
Certification
- PRINCE2 Foundation & Practitioner
- Preparing to Teach in the Lifelong Learning Sector (PTTLS)
- Adobe Certified Associate (Photoshop & Premiere Pro)
- Google Analytics (GA4)
ADDITIONAL EXPERIENCE
- Solas Consultants – Web Developer
- Berlitz Language Centre – Senior Teacher & IT Manager
- London School of Modern Languages – Senior Teacher
- Service Civil International – Project Manager & Trainer
Timeline
Web Communication Executive
University of Warwick
2022.01 - 2026.06
Web Adviser
Warwick Print, University of Warwick
2019.01 - 2022.01
Web & VLE Developer
George Salter Academy
2013.01 - 2019.01
College Web Manager
University of Birmingham
2004.01 - 2011.01