ROHAN PARMAR
Leeds,United Kingdom
Summary
Commercial and finance professional with over 4 years of experience in commercial strategy, business finance, procurement and operations within the PBSA sector. Proven expertise in competitor analysis, financial modelling, revenue optimisation, stakeholder management and supplier procurement. Currently supporting the launch of a new PBSA operator in Europe, contributing to the successful growth of the portfolio from 0 to 10 properties by developing investment appraisals, financial models and client proposals. Seeking to leverage my analytical and commercial expertise within a consulting role
Overview
5
5
years of professional experience
Work history
Commercial Executive
Orla
Harrogate, North Yorkshire
2025.05 - Current
- Conduct market research and competitor analysis across Purpose-Built Student Accommodation (PBSA) sector in Europe to assess market trends, pricing strategies and investment opportunities.
- Develop comprehensive financial models to evaluate prospective PBSA schemes, forecasting revenue, operational costs, return on investment (ROI) long and short term income streams for client investors.
- Prepare commercial business investment proposals demonstrating financial viability of new developments and value of Orla's end-to-end management services.
- Build and maintain strong relationships with clients, acting as key commercial contact throughout proposal and mobilisation process.
- Review client finance accounts, reconcile income, monitor financial performance and manage invoicing and payment processes on behalf of clients.
- Analyse property performance and implement dynamic pricing strategies to maximise occupancy, revenue and overall asset performance.
- Source suppliers, negotiate commercial terms and procure operational services required to support mobilisation of new properties.
- Support mobilisation and operational launch of new PBSA schemes, ensuring financial, operational and commercial readiness.
- Train and manage outsourced market research provider, ensuring quality, accuracy and consistency of competitor analysis used to support commercial decision-making.
- Contributed to growth of Orla's portfolio from zero to ten PBSA schemes, supporting successful launch of first operational asset with further developments scheduled over next five years.
Contract Lead
Homes for Students
Harrogate, North Yorkshire
2024.08 - 2025.05
- Led procurement activities for successful mobilisation of over 30 new properties entering Homes for Students portfolio, for client investors such as Legal and General and BlackRock.
- Managed novation of existing supplier contracts and implemented new agreements through Homes for Students framework, ensuring seamless transition during mobilisation.
- Liaised with suppliers to review contractual provisions, service requirements and mobilisation readiness prior to property handover.
- Negotiated with suppliers to reduce or eliminate contract exit fees, helping to minimise mobilisation costs and commercial risk.
- Identified, evaluated and onboarded new suppliers to meet operational requirements of mobilising properties and meet Homes for Students standards.
- Delivered procurement presentations as part of Homes for Students' new starter induction programme, providing overview of procurement processes and best practices.
- Supported competitive tender exercises by coordinating data collection, supplier documentation and administrative activities throughout procurement process.
Procurement Coordinator
Homes for Students
Harrogate, North Yorkshire
2024.05 - 2024.08
- Managed central procurement mailbox, responding to enquiries from operational teams, suppliers and stakeholders across business while ensuring timely resolution of procurement-related issues.
- Coordinated procurement and scheduling of planned preventative maintenance (PPM) services across property portfolio to support operational compliance.
- Obtained and evaluated supplier quotations, recommending suitable providers and arranging planned maintenance contracts in line with business requirements.
- Raised purchase orders and monitored compliance with procurement policies and procedures.
Finance Accounts Assistant
Homes for Students
Harrogate, West Yorkshire
2023.06 - 2024.05
- Prepare excel spreadsheets to track banking transactions and review customer accounts
- Partake in monthly meetings with up to 30 property site and regional managers to provide finance updates
- Help with preparation of management accounts and end-month duties for over 25 properties.
- Handle several queries from customers and site teams via numerous Email inboxes
- Follow documentation procedures to maintain robust recordkeeping system
- Meet deadlines by managing workload independently and in a team when required.
- Support others in th team whether it's with tasks or training
Customer Service Advisor
IQSA
Leeds, West Yorkshire
2021.08 - 2023.04
- Offered detailed advice on product and service benefits, responsible for attracting new and repeat business to sell out accommodation with over 750 rooms for two years running
- Worked in small team of 6 to meet over 800 customers needs consistently
- Built strong rapport with customers using exceptional communication and relationship-building skills, increasing client retention
Education
Bachelor of Arts - Economics and Politics
University of Leicester
LeicesterTimeline
Commercial Executive
Orla
2025.05 - Current
Contract Lead
Homes for Students
2024.08 - 2025.05
Procurement Coordinator
Homes for Students
2024.05 - 2024.08
Finance Accounts Assistant
Homes for Students
2023.06 - 2024.05
Customer Service Advisor
IQSA
2021.08 - 2023.04
Bachelor of Arts - Economics and Politics
University of Leicester