Roger Tofft

• Founded and lead Sweden’s most influential PropTech platform, uniting real estate and technology through strategic collaboration, bold innovation, and forward-thinking leadership.
• Created and scaled the PropTech Championship, now a recurring and highly regarded industry event that brings together startups, property giants, and investors to tackle real-world challenges and drive transformation across the built environment.
• Delivered keynotes and chaired panels at leading industry events including Business Arena Stockholm, Real Estate Innovation Summit, and UK PropTech Expo, amplifying the Nordic voice in global real estate tech discourse.
• Established PropTech Sweden as a go-to ecosystem of influence, building high-level connections between Nordic and international players, including VC funds, developers, tech founders, and government stakeholders.
• Recognised as a thought leader and sector influencer, regularly featured in media and invited to contribute strategic insight on AI, sustainability, and smart city development.
• Actively drives the industry forward by fostering cross-border partnerships, promoting cutting-edge ideas, and nurturing a culture of innovation in real estate.

• Company Overview: A PropTech advisory firm and reseller specializing in charging solutions, digital locks, screens, digital letterboxes, property apps, and in-meeting booking systems
• Led Splitsign, a PropTech advisory firm and reseller specializing in charging solutions, digital locks, screens, digital letterboxes, property apps, and in-meeting booking systems
• Secured contracts with leading property brands, including Wallenstam and Willhem, showcasing a proven ability to deliver impactful solutions
• Played a pivotal role in Willhem winning the award for the smartest building in southern Sweden by advising and installing curated PropTech products
• Achieved a landmark agreement to supply Chargeboxes for the entire city of Gothenburg, reinforcing Splitsign's reputation for innovative urban solutions
• A PropTech advisory firm and reseller specializing in charging solutions, digital locks, screens, digital letterboxes, property apps, and in-meeting booking systems

• Company Overview: The company sold VIP boxes and seats for Sweden National Arena
• Managed customer relationships through consultative sales techniques to attain individual sales goals
• Planned and coordinated product sales to exceed revenue projections and growth targets
• By being a part of one of the commercial teams at Friends Arena I gained knowledge and experience within the sports marketing industry
• Closed high-value VIP seat and suite deals for Sweden’s National Arena.
• Sold the most expensive private box in the stadium’s history

• Created and launched a new partner ecosystem—Canon’s first in 30+ years—targeting independent operators.
• Secured three strategic partnerships within year one, including a competitor-turned-high-value reseller.
• Drove expansion of long-term commercial alliances and co-branded opportunities.

Delivered sales performance training for businesses across Sweden.