Rodrigo Osorno
London,United Kingdom
Summary
Results-driven B2B Marketing Professional with 9 years of experience in the technology and SaaS sectors, including within highly regulated industries such as cybersecurity and education. Specialising in demand generation, digital campaign strategy, and full-funnel marketing execution with a consistent record of driving pipeline growth and delivering measurable ROI.
Committed to delivering impactful marketing initiatives that engage target audiences and drive sustainable business growth. Leads cross-functional alignment to elevate go-to-market strategy, enhance lead conversion, and scale SaaS adoption.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work history
Marketing Manager
SEAtS Software
London
05.2024 - 07.2025
- Led end-to-end campaign strategy and execution for a cloud-based SaaS platform, aligning marketing initiatives to the sales funnel and improving qualified lead generation.
- Designed segmented, persona-based campaigns using HubSpot and Salesforce, significantly increasing MQL-to-SQL conversion in the higher education SaaS space.
- Created and deployed engaging content across digital platforms, aligning with buyer journey stages to support sales enablement and brand positioning.
- Orchestrated high-impact B2B events: webinars, roundtables, and user groups, to strengthen account engagement and accelerate deal velocity.
- Partnered closely with sales, customer success, and leadership teams to align marketing strategy with commercial objectives and ensure seamless campaign execution.
- Monitored campaign performance through Salesforce and HubSpot, evaluating ROI and making data-informed adjustments to optimise marketing effectiveness.
- Managed social media campaigns to increase online presence.
- Facilitated training sessions to foster skill development amongst team members.
Field Marketing Manager
Fortinet
Sydney
01.2020 - 02.2023
- Developed and delivered account-based marketing campaigns targeting Enterprise clients, supporting SaaS and cybersecurity product adoption across ANZ.
- Managed end-to-end event lifecycle, ensuring alignment with brand messaging and positioning, while using marketing analytics to track ROI and optimise campaign performance.
- Executed large-scale sponsorships, like the Fortinet PGA Golf Championship, delivering executive hospitality and thought leadership sessions that reinforced brand authority and nurtured Enterprise relationships.
- Led social media strategy for events and sponsorships, boosting brand visibility and engagement through strategic content aligned with campaign objectives.
- Developed and executed event plans for conferences, webinars, and executive roundtables, driving brand awareness and deepening audience engagement across multiple touchpoints.
- Partnered with sales and leadership to ensure event and campaign alignment with business goals to measure success and continuously improve ROI.
Marketing & Events Specialist
ESET Software
Sydney
10.2017 - 09.2020
- Executed online and offline campaigns from end to end for customer acquisition and retention.
- Event management from end to end. (Organised major partner events with over 300 attendees)
- Created promotional calendar for B2B and B2C segments. (Increased significantly monthly revenue with flash sales and seasonal promotions)
- Developed internal campaigns and events for product updates and launches.
- Localised and implemented global campaigns to suit the Australian market.
- Developed disruptive field marketing campaigns including activations and stunts to increase brand awareness.
- Coordinated PR activities. Liaise with PR agency for selection, localisation and distribution of content to the relevant media outlets.
PR Executive
Reader's Digest
Mexico City
02.2011 - 03.2014
- Coordinated press conferences and media events.
- Established day to day relationships with key media organisations and influencers.
- Developed Public Relations strategy for lifestyle brands.
Education
Masters of Advertising and Public Relations -
UNIVERSITY OF NSW
Sydney 02.2014 - 03.2015
Bachelor in Media and Communication - undefined
ANAHUAC UNIVERSITY
01.2010 - 01.2013
Skills
- MS Office Suite
- Salesforce
- Microsoft Outlook
- HubSpot
- Zoom Events
- MailChimp
- Abode Suite
- Canva
- WordPress
- AISDR
Websites
Custom
References available upon request
Timeline
Marketing Manager
SEAtS Software
05.2024 - 07.2025
Field Marketing Manager
Fortinet
01.2020 - 02.2023
Marketing & Events Specialist
ESET Software
10.2017 - 09.2020
Masters of Advertising and Public Relations -
UNIVERSITY OF NSW
02.2014 - 03.2015
PR Executive
Reader's Digest
02.2011 - 03.2014
Bachelor in Media and Communication - undefined
ANAHUAC UNIVERSITY
01.2010 - 01.2013
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