Roderick Mackenzie
Glasgow
Summary
Dynamic digital creative specialist with extensive experience in customer service. Highly organized professional establishes relationships with customers. Stays calm under pressure.
Overview
14
14
years of professional experience
25
25
years of post-secondary education
Work History
Business Development Executive
Pinsent Masons
08.2024 - Current
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
Freelance media work
01.2014 - Current
- Over the years I have explored my passions for content creation via writing, photography, and video content across Scotland working for various clients including:
- The West Highland Free Press
- Including articles covering local events and school news in Plockton
- The River Dee trust: Social media photography for the 2020 Salmon season opening, officially launched by extreme fisherman Robson Green
Supporting Artist in Film and Television
01.2014 - Current
- I worked as a supporting artist on major film and television productions including: Sunset Song, Locked In, The Crown, and Outlander
- This first-hand experience on major production sets was an incredibly rewarding experience both personally and professionally
- As a recurring supporting actor, I had responsibilities to:
- Be punctual yet highly flexible when it came to time management, as often I could be on set for long periods of time across multiple locations
- Working overtime was frequently expected in my role
- Receive, study, and learn highly confidential script notes and direction relevant to the work I was doing
- Respect the confidentiality of any script and storyline information I received so plotlines wouldn't be revealed ahead of a movie or tv episode airing
Server
Brewhemia
12.2023 - 02.2024
- Serving at one of the busiest venues in Edinburgh certainly brought challenges, but proper communication to a large and dedicated team taught me a lot about how to achieve high standards through high demands
- Serving customers and maintaining high aesthetic standards for the restaurant and bar
- Organising schedules with colleagues on the Fourth.com platform
- Bar-back duties
- Daily setting up of the restaurant, bar and café venues
Insight, Data & Audience Trainee
DC Thomson
09.2021 - 09.2023
- During my time at DC Thomson I gained experience in many aspects of marketing and communications across their extensive media portfolio, working across teams in:
- Content copywriting and features writing for website and print
- Digital audience development including social media SEO and content strategy
- Insight, customer and market research
- Data and CRM
- My key responsibilities:
- Writing engaging house style copy, including press releases, articles, case studies and event pieces for a variety of campaigns
- Maintaining relationships with regular businesses to guarantee delivery and quality of their campaigns
- Ensuring that all information was up to date and well researched, before confirming customer satisfaction and manager sign off before delivery
- Collaborating with journalists on feature content and building professional relationships in the editorial team
- Liaising with relevant authorities such as ScotGov
- On public campaigns e.g
- Cost of living support, government grants
- As well as reaching out to key public figures for comment on features and building professional relationships while maintaining friendly relations between press and government
- Audience development: using insight and analytics to devise customer-centric content strategies and implementing these strategies through creating content focused around key message penetration, SEO optimisation, and working with editorial teams to optimise campaigns
- I have developed PPC campaigns across Google and leading social media platforms
- Data, CRM and analytics: responding to information requests and conducting analysis to present insights from customer and product data
- Insight, customer and market research: undertaking quantitative and qualitative user research and presenting information and findings in understandable ways to a variety of key decision makers across the organisation
- Performance Marketing and Commerce: I have contributed to the success of subscription and commerce products by working with colleagues to examine the user-journey of digital platforms, and driving improvements in Life Time Value (LTV) and Average Revenue Per Customer (ARPC) metrics
Assistant Bar Manager
The Plockton Inn
01.2016 - 01.2021
- Strong familial ties to the Highlands of Scotland took me back to Plockton, in Skye and Lochalsh, where I worked as part of a great hospitality team in one of the busiest tourist destinations in Scotland, second only to Edinburgh
- Responsibilities included:
- Serving customers and advising on drinks, particularly whisky and explaining its role in Scottish food and drink and the difference in whisky profiles across regions
- Dealing with complaints in a friendly and efficient manner
- Developing and promoting events and promotions during off-peak periods to appeal to the local community and visitors
Improv Performer/Social media manager
01.2011 - 01.2019
- What began as a university comedy club became a long-term band of friends creating improv comedy together around Scotland
- As a founding member I organised for our group to produce and perform shows at the Edinburgh Fringe festival between 2014 and 2017
Media Production Assistant
Aberdeenshire Media Unit
06.2015 - 09.2015
- I spent three months supporting media activity at the unit, including editing video submissions for National Lottery funding on behalf of local organisations
- I also created entertaining and educational videos about photography and filmmaking which were used for many years after I left to educate youth groups and schools across Aberdeenshire
Education
Bachelor of Arts - Media
The Robert Gordon University
01.2009 - 01.2014
Master of Science - Journalism
The Robert Gordon University
Aberdeen 04.2001 - 01.2021
SEO Optimisation and Digital Marketing certificate - undefined
Google Digital Garage
Paid Media and Performance Marketing Programme - undefined
School of Marketing
Skills
Business development
Customer relationship management
Lead generation
Sales and marketing
Marketing
Relationship building
Customer service
Market research
Social media marketing
Strong sales proposal writer
Customer satisfaction
CRM software proficiency
Timeline
Business Development Executive
Pinsent Masons
08.2024 - Current
Server
Brewhemia
12.2023 - 02.2024
Insight, Data & Audience Trainee
DC Thomson
09.2021 - 09.2023
Assistant Bar Manager
The Plockton Inn
01.2016 - 01.2021
Media Production Assistant
Aberdeenshire Media Unit
06.2015 - 09.2015
Freelance media work
01.2014 - Current
Supporting Artist in Film and Television
01.2014 - Current
Improv Performer/Social media manager
01.2011 - 01.2019
Bachelor of Arts - Media
The Robert Gordon University
01.2009 - 01.2014
Master of Science - Journalism
The Robert Gordon University
04.2001 - 01.2021
SEO Optimisation and Digital Marketing certificate - undefined
Google Digital Garage
Paid Media and Performance Marketing Programme - undefined
School of Marketing