Rod Fraser
Glasgow,Lanarkshire
Summary
Visionary senior leader with 20 years of experience in communications and internet-specific disciplines, specialising in technology integration. Delivers results through strategic problem-solving, effective planning, and strong communication. Focused on driving digital transformation across diverse industries to enhance customer engagement and business outcomes.
Overview
21
21
years of professional experience
Work History
Senior Microsoft Solutions Consultant
Synergi
Glasgow, Lanarkshire
09.2012 - Current
- Optimised processes and structures to enhance profitability.
- Interfaced with client leads to establish trust and provide strategic advice.
- Showcased product features and benefits to drive sales.
- Conversion of cold leads to expand territory and negotiate profitable contracts.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Monitored competitors through multi-channel research to identify market gaps and anticipate shifts in customer interests.
- Contacted current and potential clients to promote, upsell and cross-sell products and services increased by 20% YoY.
Senior SharePoint Specialist
Technology Services Group (TSG)
Glasgow, Lanarkshire
06.2011 - 08.2014
- Evaluated software systems, identifying potential risks and implementing strategic mitigation plans.
- Prepared documentation accessible to a wider audience describing functionality and composition of upcoming products and services.
- Demonstrated products to show potential buyers' benefits and advantages and encourage purchases.
- Executed complete sales cycle process, from prospecting through to contract negotiations and closing.
Senior Manager
Samsung
Glasgow, Lanarkshire
04.2009 - 07.2011
- Developed detailed proposals outlining system specifications, resource requirements, and timelines to guide project execution.
- Synthesised large datasets into actionable insights, elevating decision-making.
- Analysed established processes and practices to identify strengths and weaknesses, facilitating strategic improvements.
Senior Manager (Qualcomm Internet Services)
QUALCOMM
London, Hammersmith
09.2005 - 03.2009
- Directed day-to-day operations, implementing strategies to align business plan with profitability goals.
- Fostered relationships with customers, maximising satisfaction and retention, contributing to 34% YoY revenue growth.
- Provided organisational leadership and established business vision to achieve sales, profit, and revenue goals.
- Implemented strategies to enhance customer loyalty and retention.
Skills
- CRM strategy
- Revenue generation
- Business development
- Pipeline management
- Sales negotiation
- Customer acquisition
- Consultative selling
- Client management
- Technical consulting
- Lead development
Timeline
Senior Microsoft Solutions Consultant
Synergi
09.2012 - Current
Senior SharePoint Specialist
Technology Services Group (TSG)
06.2011 - 08.2014
Senior Manager
Samsung
04.2009 - 07.2011
Senior Manager (Qualcomm Internet Services)
QUALCOMM
09.2005 - 03.2009