Robin T. Williams
Summary
Talented Content Specialist leveraging market-savvy acumen in business and consumer trends monitoring and analysis to create new and re-define existing brand strategies. Expert project manager adept at collaborating and coordinating efforts to consistently produce marketing and advertising collateral that drives awareness and profitability for a range of clients.
Overview
9
9
years of professional experience
Work history
Content Specialist
Absolute Snow
08.2021 - 05.2025
- Company Overview: Accomplished Content Specialist for Global Online Sports Retailer.
- Expertise in crafting accurate product descriptions, blog posts, marketing emails and social media posts, complemented by compelling imagery and video content through Adobe.
- Proficient in SEO strategies and crafting writing tones to drive organic traffic and improve search engine rankings.
- Skilled in distilling complex technical details into accessible and engaging content suitable for diverse target markets.
- Liaising with product specialists, both internal and external, domestic and abroad, to develop knowledge base and refine content.
Copywriter/Copy Editor
Freelance
01.2020 - 08.2021
- Client Overview: Developed promotional content for an online jewellers, managing social media campaigns to boost brand engagement; authored lifestyle and wellness articles for a limited run lockdown magazine; developed in-depth movie reviews and industry news for a film review site.
- Provided meticulous copy editing services for various documents and developed website content, email marketing campaigns, and newsletters for diverse clients.
- Skilled in crafting persuasive, engaging content tailored to specific audiences, drove engagement and achieved business goals.
- Handled multiple projects simultaneously whilst maintaining high quality standards under tight deadlines.
Bookseller
Waterstones
12.2018 - 01.2020
- Company Overview: Customer-Focused Retailing in the UK’s Premier Bookstore.
- Organisation of book signings and author talks, ensuring the smooth running of these events for authors, staff and public.
- Promoting such events through online presence on social media (Instagram, Facebook, X/Twitter) and website.
- Increased customer satisfaction by recommending suitable books based on personal preferences and knowledge from university degrees.
Senior Business Development Executive
Kallidus
03.2017 - 06.2018
- Company Overview: Business to Business Sales of HR/Learning & Development Software.
- Following promotion, additional responsibility included the induction of new hires, development of new training materials (e.g. online videos), completion of business tenders and management of trade fairs.
- Achievements include providing solutions to Aston Martin, GVA Property Consultants and Australian-based McGrath Real Estate, with consistent 90%+ customer satisfaction rate.
- Conducted comprehensive competitor analysis for strategic positioning for Ideal Customer Profile.
Business Development Executive
Kallidus
01.2016 - 03.2017
- Consultative approaches with key stakeholders over a number of months to uncover business challenges across a range of UK and international companies with regards to employee development challenges.
- Top achievements include providing solutions to Lancashire Police, Culina Logistics and the automotive dealership Cargiant.
- Led cross-functional teams to deliver on key business initiatives.
- Worked collaboratively with the marketing department to create impactful promotional materials for client pitches.
Education
Master of Arts - English Literature
University of Reading
04.2001 -
Bachelor of Arts - English Literature (Hons)
University of Reading
04.2001 -
A-Levels - Biology, English, Maths, Physics
Cirencester College
Skills
- Development of compelling, SEO-rich content for digital marketing, copywriting pursuits and promotional content
- Strong analytical and research skills, along with the ability to distil complex topics into accessible, engaging language
- Project management skills allow handling of multiple projects and deadlines simultaneously, whilst coordinating cross-functional teams
- Software proficiency includes Adobe creative suite, Canva, ChatGPT, Google Ads, Google Analytics, HubSpot, Klaviyo, Mailchimp, Microsoft 365, Salesforce, SurveyMonkey and Trello
- Social media proficiency includes Facebook, Instagram, LinkedIn, TikTok and X/Twitter
Volunteering
Herts and Middlesex Wildlife Trust
Affiliations
- Literature, Art Galleries, Travelling, and Hiking
Timeline
Content Specialist
Absolute Snow
08.2021 - 05.2025
Copywriter/Copy Editor
Freelance
01.2020 - 08.2021
Bookseller
Waterstones
12.2018 - 01.2020
Senior Business Development Executive
Kallidus
03.2017 - 06.2018
Business Development Executive
Kallidus
01.2016 - 03.2017
Master of Arts - English Literature
University of Reading
04.2001 -
Bachelor of Arts - English Literature (Hons)
University of Reading
04.2001 -
A-Levels - Biology, English, Maths, Physics
Cirencester College
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