ROBIN WIBLIN
London
Summary
I have 10+ years of experience creating intuitive, high-impact digital experiences for brands including Next Plc, John Lewis & Partners, The Guardian, and Superdrug. Skilled in Figma, Adobe Creative Suite, HTML/CSS, and front-end development, I blend design and code to craft user-focused, visually striking interfaces.
Overview
11
11
years of professional experience
Work History
Freelance UI Designer
Freelance UI Designer
London
01.2018 - 01.2025
- Delivered modern, responsive UI designs for desktop and mobile platforms for high-profile clients including Superdrug, Next Plc, John Lewis & Partners, Vrbo, The Guardian, and Shelter UK.
- Developed scalable design systems, UI kits, and component libraries, ensuring consistent, cohesive user experiences across multiple brands and digital platforms.
- Created regional email UI designs and reusable templates using Figma, Sketch, Illustrator, and Adobe XD, streamlining design-to-development workflows.
- Applied WCAG accessibility standards to ensure inclusive, accessible design across web and email interfaces.
- Designed interactive prototypes, micro-interactions, and navigation flows to enhance usability and engagement.
- Collaborated with developers to implement designs using HTML5, CSS3, Bootstrap, and jQuery, ensuring pixel-perfect execution.
UI/UX Designer
Global Reach Technology
London
01.2016 - 01.2018
- Designed user interfaces for Wi-Fi portals across Europe and the US, creating seamless login and marketing experiences.
- Maintained and optimized website UI/UX, enhancing usability and visual consistency across multiple brands.
- Produced wireframes, mock-ups, and interactive prototypes to communicate design concepts effectively.
- Worked closely with developers and stakeholders to deliver user-centred, responsive solutions.
- Implemented UI patterns and style guides to standardise design elements across platforms.
Digital Designer (Freelance)
The Times & Dixons
London
01.2014 - 01.2016
- Created responsive email UI for major publications and retail campaigns, ensuring compatibility across devices and clients.
- Maintained brand consistency using dynamic, Litmus-tested templates, improving engagement and campaign efficiency.
- Built modular marketing page layouts and reusable components for faster production cycles.
- Collaborated with content and development teams to integrate interactive elements and enhance visual storytelling.
- Applied email-specific UI best practices for accessibility, readability, and conversion optimisation.
Education
BA (Hons) - Graphic Design
Brighton University
Skills
- Figma
- Sketch
- Adobe CC
- HTML5
- CSS3
- JavaScript
- Bootstrap
- ChatGPT
- Grok
- Responsive Design
- Accessibility (WCAG 21)
- Typography
- Colour Theory
- CMS
- CRM
- Litmus
- Brand Guidelines
- Visual Consistency
- Design Systems
- Component Libraries
- High-Fidelity Wireframes
- Interactive Prototypes
- Usability Testing
- Problem-Solving
- Client Communication
- Cross-Functional Collaboration
Websites, Portfolios and Profiles
- http://www.linkedin.com/in/robinwiblin
- http://www.wibdesign.co
Timeline
Freelance UI Designer
Freelance UI Designer
01.2018 - 01.2025
UI/UX Designer
Global Reach Technology
01.2016 - 01.2018
Digital Designer (Freelance)
The Times & Dixons
01.2014 - 01.2016
BA (Hons) - Graphic Design
Brighton University