Robert Saikat Sarkar
Belfast,Antrim
Summary
Strategic-minded, Performance-oriented and Professional Sales Manager promoting expertise in Sales paired with 10 years of field experience in FMCG. Excels in streamlining processes to improve overall focus and efficiency. Tenacious manager with business analytical approach to solving business problems, identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Work History
Divisional Sales Manager
City Group
Sylhet and Cumilla, Bangladesh
03.2022 - 09.2022
- Looked after 2 Divisions (county), 7 Districts, 78 distributors in the edible oil and commodity business - worth about 30 million GBP turnover annually – contributed 2nd highest sales in the business and monitored a company owned warehouse including inventory and logistics planning.
- Leaded a gigantic team consisting of 2 regional managers, 12 territory managers, and 81 sales officers.
- Planned to maximize retail coverage 12% in deep rural market through numeric distribution.
- Developed GTM strategies to capture market share from competition.
- Maintained and followed-up operational investment at distributor level and ensured handsome ROI for their business.
- Tracked competition's price movement time-to-time along with government and local retail business policy makers.
- Conducted monthly meeting to review sales performance and prepared half-yearly appraisal for team.
Area Sales Manager
Transcom Beverages Limited, Franchisee of PepsiCo
Sylhet, Bangladesh
07.2017 - 11.2022
- Organized and established sustainable retail coverage through implementing proper GTM & RTM strategy for geographically riverine and swamp area;
- Directed a sales team of 7 territory managers to drive business with 45 distributors & 74 sales representatives and a supply chain team to manage proper inventory, logistics, and distributor claim settlement.
- Delivered annual operations plan targets of volume with assuring KPI's, & company's assets (cooler) in the market. Kept growing business for 3 years in a row that results CAGR for 13%.
- Guided and coached sales team by setting up their target and ensured due compliance through continuous supervision, monitoring and management inputs;
- Prepared action plan for non-performer, appraisal for performer,monthly salary sheet, interviewing prospective candidates and trained for induction phase.
- Expanded distribution through direct & indirect (sub-distributor and wholesales) channel and through utilizing sales generating assets;
- Executed unique strategy for HORECA channel to capture the chilled stock share in RGB (Returnable Glass Bottle) portfolio which came back with 80% growth in Mountain Dew brand.
- Dealt with key accounts and modern trade channel outlets to grab maximum shelf share and sales.
- Increased Relative Market Share (RMS) by 8% being as a market challenger.
Executive - Happiness On The Go
IBPL, Coca-Cola Beverages Bangladesh Limited
Dhaka, Bangladesh
12.2015 - 06.2017
- Performed as area in-charge of Alternate Channel and HORECA operation in the capital and capital surrounding.
- Searched out potential customers for setting Splash Bar Device & PMX in designated area.
- Worked closely with commercial, sales and cooler department to set up the new channel in the market.
- Guided market developers and pre-sellers on account searching, maintenance, and order taking from the outlets.
- As a part of brand building stage, watched over 7 caravans that were used to sell coke to the thirsty people in a paper cup around the capital city.
- Designed a number branding activities (like shop branding, table branding, & menu board/book branding) in the outlets.
- Daily followed up transactions in splash bar & HORECA accounts to nurture them to establish in the emerging market .
- Recruited sales people for the channel with the collaboration with HR and trained them on the go basis.
Senior Territory Sales Manager
Reckitt Benckiser Bangladesh Limited
Dhaka and Bogra, Bangladesh
01.2015 - 12.2015
Territory Sales Manager
Reckitt Benckiser Bangladesh Limited
Moulvibazar, Sylhet, and Dhaka, Bangladesh
03.2012 - 12.2014
- Achieved the monthly target of sales in the territory with a constant growth and won prestigious "Executive Race" award.
- Coached and trained sales representatives about selling tactics including seven steps sales call, grievance handling, merchandising, shelf display, and QPS selling.
- Developed the market through placement and merchandising of products.
- Nurtured the NPD by delivering highest ND placement (80% of total outlets).
- Maintained good rapport with distributors, wholesalers, and key purchasers.
- Executed POSM materials (e.g. Dettol Re-energizer, Aloe Vera) in proper way and took initiative to progress slow moving goods.
- Planned the source of growth for designated territory and executed various strategies on "Bread & Butter" products (e.g. Mortein, Harpic, Lizol) and "Future Star" products (e.g. Veet, Mortein Vaporizer, Airwick) which resulted 28% growth in metropolitan market.
- Took initiatives to develop sales representatives to promote into supervisor role.
Education
Master of Science - Business Analytics
Queen's University Belfast
Belfast 09.2022 - 09.2023
Masters of Business Studies (MBA) - Marketing
University of Dhaka
Dhaka, Bangladesh 01.2011 - 04.2012
Bachelor of Business Studies (BBA) - Marketing
University of Dhaka
Dhaka, Bangladesh 01.2006 - 12.2010
Skills
- RStudio, Python, Tableau, KNIME, and PowerBI
- Excel proficiency
- Data storytelling and visualization
- Sales and business growth planning
- Route-to-market and Go-to-market strategy
- Market intelligence
- Sales pipeline management
Additional Information
- Attended training "Finance for Non-finance People" organized by Reckitt Benckiser Bangladesh Limited
- Participated training "Unleash your true potential" organized by Coca-Cola Bangladesh Limited
- Participated training "Strategy for Managers" organized by PepsiCo India Limited
Languages
English
Upper intermediate (B2)
Bengali
Native
Timeline
Master of Science - Business Analytics
Queen's University Belfast
09.2022 - 09.2023
Divisional Sales Manager
City Group
03.2022 - 09.2022
Area Sales Manager
Transcom Beverages Limited, Franchisee of PepsiCo
07.2017 - 11.2022
Executive - Happiness On The Go
IBPL, Coca-Cola Beverages Bangladesh Limited
12.2015 - 06.2017
Senior Territory Sales Manager
Reckitt Benckiser Bangladesh Limited
01.2015 - 12.2015
Territory Sales Manager
Reckitt Benckiser Bangladesh Limited
03.2012 - 12.2014
Masters of Business Studies (MBA) - Marketing
University of Dhaka
01.2011 - 04.2012
Bachelor of Business Studies (BBA) - Marketing
University of Dhaka
01.2006 - 12.2010
Similar Profiles
Sayed Hafizul IslamSayed Hafizul Islam
Zonal Sales Manager at City GroupZonal Sales Manager at City Group
IRFAN KHANIRFAN KHAN
Project Coordinator /Operations Analyst at City GroupProject Coordinator /Operations Analyst at City Group
Kazi Mamunur RashidKazi Mamunur Rashid
Head of Supply Chain and New Product Development at City GroupHead of Supply Chain and New Product Development at City Group