Robert Yardy
London
Summary
Driven and strategic thinker with proven background in sales and client relationship management, coupled with strong leadership skills. Spearheaded initiatives that led to increased revenue and enhanced market presence. Known for fostering high-performing teams and delivering impactful business outcomes.
Overview
24
24
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
Head of Business Development
Leighton
London
2025.09 - 2025.11
- Identify and close high-value opportunities in software development and digital transformation
- Cultivate C-suite relationships with enterprise clients, positioning Leighton as their go-to technology partner
- Own the full sales cycle from prospecting to contract close - Design and execute go-to-market strategies that capitalise on emerging trends and client pain points
- Forge strategic alliances with technology vendors and complementary providers to expand capabilities
- Represent Leighton at industry events, building brand visibility and generating qualified pipeline
- Build and mentor a high-performance business development team
- Lead proposal development and RFP responses that win in competitive market
- Analyse market intelligence to uncover new service opportunities
Director of Business Development
MMT
London, United Kingdom
2025.03 - 2025.09
- Drove new business acquisition in digital experience and product innovation
- Targeted ambitious enterprise brands competing through digital transformation
- Partnered with other senior stakeholders to align commercial strategy with company vision
- Collaborated across cross-functional teams to execute growth initiatives
- Built multi-sector go-to-market strategies across retail, financial services, and telecom
- Positioned MMT as strategic partner for customer-first digital innovation
- Identified and pursued high-value opportunities in enterprise verticals
Director of Partnerships
MMT
London, United Kingdom
2020.01 - 2025.05
- Built strategic relationships with leading technology vendors (PwC, Contentful, Kentico, Kontent.ai)
- Created partner ecosystem to drive mutual growth and expand MMT's capabilities
- Converted strategic alliances into high-value enterprise opportunities
- Led all partner-driven business development initiatives
- Developed growth strategies and go-to-market plans for partner revenue
- Integrated targeted marketing, joint value propositions, and account-based approaches
- Accelerated pipeline development through strategic partner channels
- Built and led high-performing partnerships team
- Drove alignment across sales, delivery, and marketing functions
Head of Business Development
MMT
London, United Kingdom
2016.12 - 2020.01
- Led commercial strategy for lead nurturing and conversion, transforming prospects into enterprise clients
- Directed proposal development and pitch execution, crafting narratives positioning MMT's capabilities across experiences, products, and transformation
- Mobilised cross-functional teams (delivery, strategy, creative) to produce winning tender responses and RFPs
- Mentored business development team on prospecting and qualification
Head of New Business and Marketing
MMT
London, United Kingdom
2012.11 - 2016.12
- Led end-to-end lead generation and client acquisition, transforming prospects into long-term partnerships with ambitious brands
- Designed and executed integrated marketing campaigns across retail, financial services, and telecom sectors
- Defined brand positioning strategy and led evolution of MMT's identity, ensuring consistent messaging across all touchpoints
- Oversaw website content strategy, UX, and digital presence optimisation for lead generation
- Implemented marketing automation, lead scoring algorithms, and dynamic content personalisation to maximise conversion efficiency and ROI
E-Commerce Content Editor
Thomas Cook
Peterborough
2010.05 - 2012.10
Marketing and Sales Assistant
Couverture & The Garbstore
London
2008.03 - 2010.02
HR and Life Pensions Clerk
AMP
Peterborough
2001.06 - 2002.09
Education
Master of Arts - Strategic Sports Fashion Marketing
UAL
London 2010.09 - 2012.09
Bachelor of Arts - Advertising and Marketing Communications
De Montfort
Leicester 2002.09 - 2006.09
Bachelor of Arts - Advertising and Marketing Communications
East Carolina University
North Carolina 2004.09 - 2005.09
Affiliations
- Massive sports fan including F1, football, golf, cricket and boxing.
- Played a good standard of football for Kettering Town, Corby Town and Eastwood Town.
- I can often be found on the golf course or at the driving range.
- Love traveling, music, socialising with friends, visiting new places and watching & playing sport!
Accomplishments
- Named in the Business Development Top 100 6 years in a row.
Certification
- Direct Marketing Principles - The Institute of Direct and Digital Marketing (IDM)
- Absolute Essentials in Direct Marketing - The Institute of Direct and Digital Marketing (IDM)
Timeline
Head of Business Development
Leighton
2025.09 - 2025.11
Director of Business Development
MMT
2025.03 - 2025.09
Director of Partnerships
MMT
2020.01 - 2025.05
Head of Business Development
MMT
2016.12 - 2020.01
Head of New Business and Marketing
MMT
2012.11 - 2016.12
Master of Arts - Strategic Sports Fashion Marketing
UAL
2010.09 - 2012.09
E-Commerce Content Editor
Thomas Cook
2010.05 - 2012.10
Marketing and Sales Assistant
Couverture & The Garbstore
2008.03 - 2010.02
Bachelor of Arts - Advertising and Marketing Communications
East Carolina University
2004.09 - 2005.09
Bachelor of Arts - Advertising and Marketing Communications
De Montfort
2002.09 - 2006.09
HR and Life Pensions Clerk
AMP
2001.06 - 2002.09