Summary
Overview
Work history
Education
Skills
Certification
Timeline
Generic

ROBERT CATRINA

Woking,United Kingdom

Summary

A highly motivated target-driven people leader who is focused on optimizing the customer experience. Extensive experience in Operations, Customer Service, and Contact Center Management across multi-channel environments managing up to 100 FTE. 10+ years of experience in people management. Extremely effective coaching style and passionate about leveraging talent. Sound leadership skills resulting in exceeding company targets and process change. Seeks a challenging position where integrity and hard work are valued, where previous skills and experience can be built upon, and where there is an opportunity to grow and make a lasting worthwhile contribution. I am a great team player and work well within pressurized environments and excel in challenging situations delivering and surpassing expectations within sales and management of those. I am proactive with an ability to think outside of the box with good time management skills and a determination to deliver and succeed. I like to solve problems throughout my career I have been driven by my curiosity to find answers to the most pressing questions. Whether it's finding an area of improvement from someone from my team or company all the way to quickly uncover a customer's pain point and identify a strategic solution to improve our customer journey. With my refined skill set, I brink customer-centric mindfulness that enables firms to innovate and thrive. This is what I've done for Harvey Water Softeners as i provide technical expertise on internal procedures, challenged the way of doing things to find a better solution, and always had a mentality of growth. My curiosity also drives me to be a lifelong learner. I have finalized my MDP(Management Development Program) in 2019 learning new tools and practices in order to grow and make sure the team around me becomes the best version of themselves.

Overview

11
11
years of professional experience

Work history

Digital Seles Team Manager

Retail Marketing Group
Weybridge, Surrey
02.2022 - Current
  • Representing LG Electronics LTD UK through Retail Marketing Group, overlooked and coordinated all sales approach over social media and digital channels.
  • Digitalize the selling process on www.LG.com through live chat calls and video demonstrations.
  • Monitored team development, setting performance objectives and providing constructive feedback for continued growth..
  • Sought timely solutions to company inefficiencies for the continued smooth running of operations.
  • Developed and implemented strategic company objectives, measuring progress against KPIs to ensure return on investment.
  • Developed strong teams by skilfully recruiting, orienting and training loyal, hard-working employees.
  • Supported new business initiatives and projects and contributed to review meetings and change processes.
  • Designed and implemented flexible solutions to aid business efficiency and drive process improvements.
  • Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.

Channel Sales Manager

Samsung
Chertsey, Surrey
10.2021 - 02.2022
  • Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
  • Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Managed all EMEA contact centers, driving performance with motivational strategies to exceed sales targets.
  • Conducted regular market assessments to stay current on trends and maintain readiness for changes.
  • Oversaw planning and execution of targeted sales and marketing strategies.
  • Supported front-line sales teams with well-coordinated administrative operations.
  • Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.

Assistant Manager

Harvey Water Softeners LTD
08.2017 - 10.2021
  • Woking
  • To lead the Contact Centers in their delivery of exceptional customer service
  • Managing 30 plus heads across 3 contact centres supporting not only our external customers but also our internal customers in the field
  • Developing a ‘flexible' approach that allowed proactive movement between the teams, enabling them to meet customer demand
  • Maximizing all opportunities to increase revenue potential and increase efficiencies
  • Support the Contact Centers whilst the implementation of a new CRM & Telephony Platform was rolled out, develop and train new future tallent and became a CRM administrator to improve our system to better suit the UI and customer experience
  • Produced business analysis to demonstrate the need for an increased headcount of 17 FTE to meet business
  • SLA's and to improve the customer journey
  • Created and implemented a new team of schedulers to support the field teams, consisting of 80+ plumbers and engineers
  • Managing the diaries to ensure efficient scheduling of customer appointments
  • Implementation of shift patterns to accommodate customer demands/needs which reduced the abandonment rate from 32% to an average of 5% over a 7 month period
  • Recruited two new team leaders to support the Retail Sales and Trade Department due to restructure
  • Through observation of the company's culture, there was an urgent need to give structure and support to the contact center in its entirety to enable a culture of support and trust
  • This was achieved through the implementation of open discussions, regular feedback and training/coaching when needed
  • Supported the project team in rolling out Salesforce CRM and a new telephony platform across the company
  • This was achieved through a structured approach in UAT/Training and regular communication and updates
  • Head trainer also looking after any future talent and build personal Call listening tools for better call quality to increase customer experience
  • Delivered a new CRM system and Telephony system to the business, led the UAT team in making sure the new system met our demands and would result in impacting our customer service
  • Improved the retail growth from a closure rate of 45% to a 67% close rate on sales, through an effective 1:1 personal area to GROW and smart targets.

Customer Service Retail Team Leader

Valcea
01.2015 - 07.2017
  • CGS ( Computer Generated, Delivering service excellence across the business to ensure that the customer journey is best in class
  • Responsible for 3 contact centers based at one site with a headcount of 185 FTE in order to deliver sales through service by optimizing processes and procedures
  • Overall accountability of key deliverables, working with key stakeholders, and a full support team consisting of Training, Quality, Business Change, and Resource & Planning
  • Initiated and supported the creation of a team leader development program
  • Drove the need for a consistent approach in absence management and in addition I worked with resource management in reducing sickness across the contact center from 16% to under 4%
  • Improved revenue performance during 2017 vs 2015 by 12% through efficient forecasting by increasing conversion
  • This was achieved through collaborative teamwork across departments
  • Introduced changes to queuing of Service Requests to deploy global support for customers which resulted in a service delivery improvement of 23%
  • Reduced ASA (Average Speed of Answer) across the three call centers by 29% by changing working practices
  • Leverage internal relationships (Retail, Marketing and Web Development teams) to optimize Customer Care approach and delivery

Contact Centre Team Leader

OptiContacts
06.2012 - 12.2014
  • To ensure that the service and maintenance requirements of customers were cost-effective and efficiently covered, working closely with the field service division and the Service Desk to achieve this
  • Managed a multi-functional team of Customer Services, Inbound Sales and Service Desk with a headcount of 25 FTE, I effectively identified improvements to enhance productivity, implemented new procedures, along with training and development I embedded the company values and challenge any behavioral issues, in turn, developing the culture
  • Reviewed and implemented new IVR scripting to optimize customer experience resulting in 25% of calls being routed correctly
  • Review costs and identify savings within incumbent customer service contract along with solutions for improvements to processes, behaviors and recommend KPI's against SLA's
  • Tackling cultural behavior and working practices I effectively reduced the abandonment rate from 45% to 3%
  • Analysis of call trends identified a business need to implement a change of hours to the call center, through consultation, I implemented and communicated the change, resulting in an increase of sales by 26%

Education

Bachelor's Sibiu - Lucian Blaga

University of Science and Informatics

Skills

  • Territory management
  • Service promotions
  • Lead development
  • Customer relations
  • Account management
  • Salesforce
  • Customer service
  • Market trends understanding
  • Complex negotiations
  • New account development
  • Sales goal attainment
  • Upselling expertise
  • Proactive sales approach
  • Exemplary customer service
  • Target driven
  • Face-to-face selling
  • Online sales
  • Sales and marketing strategies

Certification

Adaptability Expert Fast Learner Expert Computer Literate Expert CRM Systems Expert Employee Training Expert Customer Service Expert Data Analysis Expert Investigations and Disciplinary Expert Business Performance Expertise Expert Leadership and Management Expert Ability to Work Under Pressure Expert Critical Thinking Expert COURSES Management Development Program Sep 2018 — May 2019 Skills Shift Limited

Timeline

Digital Seles Team Manager

Retail Marketing Group
02.2022 - Current

Channel Sales Manager

Samsung
10.2021 - 02.2022

Assistant Manager

Harvey Water Softeners LTD
08.2017 - 10.2021

Customer Service Retail Team Leader

Valcea
01.2015 - 07.2017

Contact Centre Team Leader

OptiContacts
06.2012 - 12.2014

Bachelor's Sibiu - Lucian Blaga

University of Science and Informatics
ROBERT CATRINA