Robbi Jai Walker
London,United Kingdom
Summary
Ambitious and hardworking BA (Hons) Fashion Marketing & Communications graduate from the Fashion Retail Academy with strong experience in project management, social media marketing, and trend forecasting. Brings fresh, creative ideas to the table while developing strategic and visually compelling decks. Worked across a diverse range of leading fashion and beauty brands, contributing to projects from brand trip concepts to creative mailer branding for names like Sephora, Huda Beauty, Laneige, Rituals, Guess, and others. A true team player with high energy, a sharp eye for trends, and an obsession with all things pop culture.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work history
Junior Digital Executive
TRACE Publicity ltd
London
08.2024 - Current
- PR & Campaigns: Planned and executed targeted PR events and campaigns for multiple brand accounts, driving audience interaction and stronger brand engagement.
- Market Analysis: Monitored competitor, customer activity, and industry trends, marketing strategy decks.
- Influencer Relations: Fostered strong influencer relationships and managed partnerships to build brand trust and expand campaign reach through authentic collaborations.
- Creative Development: Developed creative campaign decks aligned with evolving trends and brand goals, boosting audience engagement.
- Social Media Support: Assisted in capturing engaging content for Trace socials and actively connected with audiences across their social platforms.
LUXURY BEAUTY SALES ASSOCIATE
Artisan People Group ltd
London
09.2022 - 07.2025
- Sales: Utilising exceptional sales skills to exceed revenue targets, while showcasing my understanding of luxury beauty products to drive significant sales volume.
- Customer Service: Address inquiries and concerns with professionalism and expertise, ensuring an exceptional shopping experience aligned with Tom Ford's luxury reputation.
- Visual Merchandising: Create captivating displays of Selfridges latest luxury beauty releases to highlight their sophistication and allure within the Selfridges beauty department.
DIGITAL MARKETING INTERN
Space NK ltd
London
03.2024 - 05.2024
- Digital Partnerships: Crafted acquisition and retention mailers for Space NK, driving brands incentives.
- Affiliates Marketing: Assisted in meetings with agencies and influencers to foster partnerships and collaborations, effectively reaching and engaging the target audience.
- Market Research: Conducted thorough market research and competitor analysis to identify trends and growth opportunities for digital partnerships at Space NK.
- Design team. Collaborated with design and graphic teams to create creative notices for monthly themed acquisition and retention mailers for Space NK.
PR & INFLUENCER INTERN
Pretty little thing ltd
London
01.2024 - 03.2024
- Event Management: Coordinating and assisting in the execution of PR events and collaborations, including the Ami Charlize event, Krispy Kreme x PLT, ensuring seamless logistics and delivering high levels of attendee satisfaction.
- External Communications Regular interactions with media outlets and influencers, effectively conveying brand messages and maintaining positive relationships.
- Content Creator: Created captivating and visually appealing content across digital platforms, adhering to brand guidelines to engage target audiences.
LFW VOLUNTEER CONTENT CREATOR
Creativeth plc
London
09.2023 - 09.2023
- Content Creator: Captured, edited, and produced engaging visual and multimedia content during LFW for creativeth's digital platforms.
- Social Media Marketing: Leveraged social media platforms to promote Creativeth's event and engage with followers, effectively amplifying brand presence and driving audience participation.
SOCIAL MEDIA PLACEMENT
SLA The Label ltd
London
10.2022 - 11.2022
- Social Media: Elevated SLA The Label's online presence through strategic social media tactics, effectively promoting and generating anticipation for their upcoming NYE collection drop.
- Content Creator: Captured aesthetic visual and video content to highlight SLA The Label's collection pieces across diverse digital platforms.
- Research Skills: Conducting research for SLA The Label's NYE photoshoots, ensuring locations align with the brand's aesthetic and complement the new fashion collection.
BEAUTY CONSULTANT
Charlotte Tilbury ltd
Fenwicks Newcastle
12.2021 - 08.2022
- Sales: Achieved and surpassed CT Magic sales targets by effectively upselling Charlotte Tilbury beauty products, leading to increased conversions.
- Customer Service: Maintained high standards in makeup appointments, ensuring quality application, and consistent communication to meet client needs.
- Inventory: Managed inventory effectively, ensuring sufficient stock availability of popular beauty items and minimising out-of-stock situations to meet customer demands at Charlotte Tilbury.
FASHION PHOTOGRAPHER INTERN
TTM Management ltd
Newcastle
09.2021 - 12.2021
- Photography: Leveraged photography expertise to capture striking and impactful images, showcasing editorial fashion and aligning with the shoot brief.
- Post Production: Improved photograph content through post-production editing on Photoshop from photoshoots and events at TTM Management.
- Design: Utilised Microsoft Suite to edit and create visually stunning layouts and concepts for fashion photography projects and photoshoots.
Education
BACHELOR (HONS) - FASHION MARKETING & COMMUNICATIONS
Fashion Retail Academy
08.2022 - 01.2024
FOUNDATION DIPLOMA - ART & DESIGN: PHOTOGRAPHY
Newcastle College
06.2020 - 01.2022
Skills
- PR Campaigns Execution
- Project Management
- Social Media Marketing
- Networking Skills
- SEO Marketing
- Data Analytics
- Trend Forecasting
- Creativity & Innovation
- Communication
- Teamwork Leadership
- Problem Solving
- Hard Working
Websites
Timeline
Junior Digital Executive
TRACE Publicity ltd
08.2024 - Current
DIGITAL MARKETING INTERN
Space NK ltd
03.2024 - 05.2024
PR & INFLUENCER INTERN
Pretty little thing ltd
01.2024 - 03.2024
LFW VOLUNTEER CONTENT CREATOR
Creativeth plc
09.2023 - 09.2023
SOCIAL MEDIA PLACEMENT
SLA The Label ltd
10.2022 - 11.2022
LUXURY BEAUTY SALES ASSOCIATE
Artisan People Group ltd
09.2022 - 07.2025
BACHELOR (HONS) - FASHION MARKETING & COMMUNICATIONS
Fashion Retail Academy
08.2022 - 01.2024
BEAUTY CONSULTANT
Charlotte Tilbury ltd
12.2021 - 08.2022
FASHION PHOTOGRAPHER INTERN
TTM Management ltd
09.2021 - 12.2021
FOUNDATION DIPLOMA - ART & DESIGN: PHOTOGRAPHY
Newcastle College
06.2020 - 01.2022
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