Rob Doyle
Huddersfield
Summary
Able to foster strong, long lasting customer relationships by adopting a collaborative partnership approach. Focusing on delivering best in class, end to end consumer journey's that drive commercial growth, as well as building brand equity within the marketplace.
With over 17 years experience in the sportswear industry, having worked within the Nike Inc enterprise managing independent, national accounts and for the last 7 years, managing the JD group portfolio as Converse Geo Senior Strategic Partner Account Representative.
Strong interpersonal and communication skills, the ability to facilitate meetings and conversations at many levels and am to able deliver compelling internal and external presentations.
An 'Always On' competitive mindset, with excellent sales forecasting and strategic planning abilities coupled with a deep understanding of segmentation by channel, and the need to differentiate as part of a category led offence.
Overview
23
23
years of professional experience
5
5
years of post-secondary education
Work History
Senior Strategic Partner Representative
Converse/ Nike EMEA
06.2022 - 07.2024
- Implemented tiered, market tailored product assortments across a 1,000 door distro, driving brand awareness within European key cities.
- Negotiated complex terms agreements with strategic planning to unlock brand potential.
- Fostered positive client and stakeholder rapport through regular meetings, updates and prompt resolution of issues.
- Coordinated with cross-functional internal teams, ensuring effective, streamlined execution of order book management and execution vs business goals.
- Reviewed daily/ weekly/ seasonal ST analysis to drive insights and steer strategic decision making.
- Worked closely with the brand marketing team, creating customised promotional campaigns tailored to the consumer.
- Spearheaded strategic planning initiatives, aligning organisational objectives with long-term goals.
Strategic Account Executive
Converse/ Nike EMEA
10.2017 - 06.2022
- Developed comprehensive sales strategies and tactics by understanding consumer needs.
- Delivered sustainable, category led growth.
- Streamlined customer communication channels, enhancing overall responsiveness.
- Developed a tiered, market led European key city door offensive.
- Fostered positive client and stakeholder rapport through regular meetings, updates and prompt resolution of issues.
- Coordinated with cross-functional internal teams, ensuring effective, streamlined execution of order book management and execution vs business goals.
- Reviewed daily/ weekly/ seasonal ST analysis to drive insights and steer strategic decision making.
- Worked closely with the brand marketing team, creating customised promotional campaigns tailored to the consumer.
National Account Executive
Converse/ Nike UK
02.2016 - 10.2017
- Forecast and delivery against seasonal/ annual planning.
- Strengthened business relationships by effectively managing multiple national accounts.
- Identified new business opportunities within existing accounts.
- Create and executed compelling Go-To Market plans.
- Coordinate with marketing brand teams to deliver connected seasonal story campaigns.
- Aligned with Customer Service team to deliver best in class operational support.
- Cultivated a culture of continuous improvement within the team, an always evolving approach.
- Facilitated product, GTM meetings with key stakeholders, driving collaborative decision-making both internally and externally.
- Effectively managed the order book.
UK Independent Account Sales Manager
Converse/ Nike UK
08.2015 - 02.2016
- Increased sales by energising sales team to implement innovative sales strategies.
- Developed key Independent account key stakeholder relationships to improve total business growth.
- Streamlined sales processes to enhance team productivity.
- Coordinated bespoke Independent campaigns to boost brand visibility.
- Developed more accurate sales forecasts for improved strategic planning.
- Managed, trained and supervised a sales team of 5 to successfully deliver against induvial development plans.
Independent Sales Representative - UK North
Converse/ Nike UK
09.2014 - 08.2015
- Achieved sales within 3% tolerance of annual forecast.
- Fostered excellent customer relationships through strong customer relations, order book and payment terms management.
- Enhanced brand visibility by participating in trade shows and conferences.
- Developed comprehensive knowledge of product offerings to facilitate customer decisions.
- Enhanced customer GTM experiences by engaging with key UK stakeholders to gain investment to open a Manchester showroom.
Independent Sales Representative - UK North West
Converse/ Nike UK
09.2012 - 09.2014
- Fostered strong customer relationships through exceptional service.
- Planned and delivered sales strategies.
- Enhanced brand visibility by participating in trade shows.
- Developed comprehensive knowledge of product offerings to facilitate customer decisions.
- Engaged with the internal customer services manager to help develop shipping capabilities and deliver stronger, more effective order book management.
Nike Factory Store Area Manager
Nike UK
, UK North
08.2011 - 09.2012
- Motivated 3 teams of 20 associates to help deliver daily, weekly and annual Sales vs P&L.
- Drove excellent customer service through a training and observation program.
- Conducted regular performance reviews.
- Introduced individual performance based financial bonus schemes to help enhance store service standards and conversion rates.
- Streamlined operations by introducing P.R.E, an operation test to increase stockroom productivity.
- Introduced POS refills to store.
Nike Factory Store Manager
Nike UK
Castleford, Wakefield
09.2007 - 08.2011
Manager
TK Maxx
Leeds
06.2001 - 09.2007
Education
BTECH - Business & Leisure Studies
Huddersfield Technical College
Huddersfield 09.1994 - 04.1996
GCSEs -
Shelley High School
Huddersfield, Kirklees 09.1990 - 06.1994
Skills
- Collaborative customer partnership building
- Sales forecasting/ AOP development
- Delivering sustainable growth
- Best in class consumer led brand journeys
- Channel/ competitive landscape
- Sales strategy development
- Cross-Functional team leadership
- Data led decision-making
Affiliations
- Sports and in particular football and cricket. Spending time with family as well as socialising with friends.
Accomplishments
2024 - Converse GoGet Geo Sales Team Winner
2023 - Nike Inc Global award winner for the Converse x Liverpool collaboration
2022 - Converse Integrated Team of the Year
2018 - Converse EMEA Sales Executive of the Year
2015 - Converse UK Independent Sales Representative of the Year
2010 - Nike EMEA Factory Store of the Year
References
References available upon request.
Timeline
Senior Strategic Partner Representative
Converse/ Nike EMEA
06.2022 - 07.2024
Strategic Account Executive
Converse/ Nike EMEA
10.2017 - 06.2022
National Account Executive
Converse/ Nike UK
02.2016 - 10.2017
UK Independent Account Sales Manager
Converse/ Nike UK
08.2015 - 02.2016
Independent Sales Representative - UK North
Converse/ Nike UK
09.2014 - 08.2015
Independent Sales Representative - UK North West
Converse/ Nike UK
09.2012 - 09.2014
Nike Factory Store Area Manager
Nike UK
08.2011 - 09.2012
Nike Factory Store Manager
Nike UK
09.2007 - 08.2011
Manager
TK Maxx
06.2001 - 09.2007
BTECH - Business & Leisure Studies
Huddersfield Technical College
09.1994 - 04.1996
GCSEs -
Shelley High School
09.1990 - 06.1994
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