Ricky Dosanjh

I initially joined the company as a Sales Consultant, despite having no prior experience or knowledge of the industry. Through strong performance, dedication, and the ability to learn quickly, I progressed to the role of Assistant Manager this year, despite having significantly less experience than many of my colleagues.

I successfully secured a position within a high-end bespoke furnishings company, specialising in made-to-order products. This role required developing in-depth, meticulous knowledge of a wide range of brands, each offering highly customised options tailored to individual client needs.

Working with a predominantly mid- to high-net-worth client base, I consistently delivered a premium customer experience, ensuring exceptional service at every stage of the sales journey. Brand advocacy has always been central to my approach — a skill I developed further during my time at Hotel Chocolat, where strong product knowledge and outstanding customer service were essential.

I am particularly proud to have exceeded my annual sales target by £50,000. This achievement is especially significant as I joined during the pandemic, when staffing and training resources were limited. I quickly adapted, demonstrating my ability to learn at pace and perform effectively under pressure.

I understand the importance of commercial success, particularly during challenging economic conditions, and I am consistently motivated to contribute to business growth by delivering strong individual performance

I joined a highly driven and motivated team with a strong focus on being the top-performing branch in the area. During my two years with the company, I played a key role in supporting the branch to achieve its annual financial target for the first time.

By maintaining a high level of organisation, punctuality, and attention to individual client needs, I consistently supported customers in finding suitable accommodation. I built strong rapport with clients through a professional and proactive approach, ensuring a smooth and positive experience throughout the process.

My friendly and supportive manner helped put clients at ease, enabling me to deliver a high standard of customer service and build lasting relationships.

initially joined as a Christmas Assistant and, due to strong performance, was retained on a permanent basis. Working in a fast-paced retail environment, particularly during peak trading periods, required focus, initiative, and the ability to adapt quickly to ensure the smooth running of the store.

My consistent performance and commitment were recognised with progression to a Supervisor role, where I took on additional responsibility in supporting the day-to-day operations of the store and the wider team.

Delivering a consistently high standard of customer service was essential, and I regularly received positive feedback from customers. I frequently ranked highly on internal leaderboards for both customer service and sales performance, reflecting my commitment to excellence.

Maintaining a smart appearance and a high level of professionalism was vital, as I represented a premium brand at all times. My responsibilities included assisting customers with enquiries, providing product recommendations, and ensuring the store was presented to an impeccable standard. I was also responsible for monitoring and replenishing stock levels to maintain availability and visual standards.

At the age of 22, shortly after undergoing major life-saving surgery, I took on the responsibility of running my own business. This experience required resilience, determination, and a strong sense of accountability, and it played a key role in developing my leadership and management skills.

I had sole responsibility for the day-to-day running of the business, including staff management, training, stock control, and planning daily operations to ensure efficiency and consistency. I also managed budgeting and procurement, ensuring high-quality products were sourced at the most cost-effective prices.

In addition, I oversaw all administrative functions, including payroll, invoicing, and maintaining accurate and well-organised records. Delivering excellent customer service and building strong client relationships were fundamental to the success of the business, with a focus on meeting both standard and bespoke customer requirements.

Effective time management was essential, with operations beginning at 6am each day. Through careful planning and organisation, I successfully managed fluctuating demand throughout the day.

I also maintained a strong focus on hygiene and compliance, leading the business to achieve a 5-star Food Hygiene rating. Following this success, I made the strategic decision to sell the business at a profit.

Whilst in full-time education, I began working weekends and holidays within a family-run catering business, primarily based at the Dig Inn Restaurant at Diggerland Theme Park, one of the company’s key contracts.

I initially started in a junior role and quickly gained experience across a variety of positions, including till operation, waiter service, food preparation, and barista duties. Through strong performance and reliability, I progressed into more skilled roles such as cooking, and was trusted to support across multiple areas of the business as required.

The company also operated a number of burger vans and ice cream vans, where I regularly worked, adapting to different environments and customer demands. In addition, I supported a wide range of external events including weddings, funerals, and festivals. This included working at Glastonbury Festival, where I demonstrated resilience and commitment by working long hours in a high-pressure, fast-paced setting.

Due to my experience and work ethic, I was entrusted with managing operations during private events, taking responsibility for staff coordination, service delivery, and maintaining high standards throughout.

This role required strong prioritisation, adaptability, and attention to detail to ensure all tasks were completed efficiently with the customer experience at the forefront. I am consistently punctual, reliable, and hardworking, with a proven ability to build strong rapport with customers. I have received several awards and consistently positive feedback in recognition of my service and performance.