Summary
Work history
Education
Skills
Timeline
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Richard Wigington

Twickenham,Middlesex

Summary

Richard Wigington is an independent sales and marketing professional who helps businesses grow their customer base, increase sales, and build brand awareness.

Key Responsibilities:


1. Sales Strategy & Execution

• Develop and implement sales strategies tailored to the client’s products or services.

• Identify potential leads, build relationships, and close deals.

• Manage pipelines and set sales targets.


2. Marketing Strategy

• Create and execute marketing plans (digital and traditional).

• Conduct market research for target audiences and competition.

• Develop brand messaging and positioning.


3. Digital Marketing

• Manage social media, email campaigns, SEO, and content marketing.

• Analyse campaign performance and adjust for better ROI.


4. Client Relationship Management

• Act as the liaison between the business and its customers.

• Handle onboarding and follow-up to ensure customer satisfaction.

5. Consulting & Training

• Provide training to in-house sales teams.

• Advise businesses on improving internal sales & marketing processes.

Work history

Independent Sales and Marketing Professional

Various Customers
United Kingdon, EU & USA
03 2012 - Current


Sales Manager, 05/2019 – Current

Retail - Guitar Village Ltd – Farnham, Surrey
Sales & Marketing of vintage and modern guitars.


UK & Ireland Sales Agent , 09/2016 – 04/2019

Wholesale - Pentagono Seta Spa – London / Italy

Luxury products manufactured in Italy.

Senior Commercial Manager, 10/2014 – 09/2016

Wholesale - Harry James London Ltd.


Wholesale Manager, 04/2012 – 10/2014

Silk Industries Ltd / Calabrum / Elvetik Swiss.


Senior Sales Executive , 09/1995 – 02/2012

Randa Apparel & Accessories (Trade Supplier) – Mayfair, London.

Education

Kineton High School

Skills

A specialised skill set that blends business savvy with trend awareness and visual storytelling


B2B Relationship Management: Building long-term relationships with buyers, merchandisers, and store owners


Trend Forecasting & Market Insight: Understanding seasonal trends, customer behavior, and competitors


Visual Branding: Creating mood boards, lookbooks, and campaign visuals that align with the brand’s aesthetic


Influencer & PR Collaborations: Partnering with influencers, stylists, or media outlets to boost brand visibility


E-commerce Marketing: Driving traffic and conversions on platforms like Reverb, Instagram


Social Media Strategy: Creating engaging fashion content across Instagram, Pinterest


Event Planning: Organizing fashion launches, pop-ups, or trunk shows Essential Soft Skills


Networking: Building a strong presence in the fashion community (designers, buyers, media, etc)


Creativity: Translating fashion vision into compelling sales and marketing strategies


Aesthetic Sensibility: A sharp eye for style, design, and visual storytelling


Adaptability: Staying ahead in a fast-paced, trend-driven industry


Cultural Awareness: Understanding how fashion trends and marketing resonate across global markets

Timeline

Independent Sales and Marketing Professional

Various Customers
03 2012 - Current

Kineton High School

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Richard Wigington