Richard Vogel

Supporting cruise and leisure brands on a freelance basis

Successfully redefined the company's profile and brand, making Pullmantur Cruceros an important player in the Spanish and Latin American markets.

Responsibility for the entire cruise business, restructuring and sustainable improvement of profitability, strengthening of source markets in Spain and LATAM

Delivering strategic support to the board ahead of the launch of two new build projects.

Instrumental in the establishment of TUI Cruises – a joint venture between TUI AG and Royal Caribbean Cruises Ltd. From its founding in 2008 until the end of 2014, responsible for TUI Cruises as its Chairman & CEO and under his leadership it became a prominent company within the cruise sector in Europe.

Key areas of delivery included: Marketing, Sales, Operations, Entertainment, Onboard Revenues and Strategic Planning, Product Development, Steering Revit and Newbuild

Responsible at Deutsche Seereederei for building up, orientation and distribution of the brand AIDA. In 9 years at AIDA Cruises as MD and SVP Marketing & Sales, I played a significant role in developing and establishing the brand.