Richard Ross
Lisburn,Antrim
Summary
Accomplished Sales Manager offering years of experience developing and maximizing sales in very sophisticated and competitive markets.
Diligent in building and retaining accounts by providing class leading service and support enabling, enhanced share and receptiveness to new initiatives amongst clients.
Expertise in marketing strategies, product promotion and merchandising to achieve market penetration.
Successful record of expanding network connections through persuasive brand imaging.
Confident communicator comfortable managing high volume of work.
Overview
30
30
years of professional experience
10
10
years of post-secondary education
Work History
Commercial Manager
Bauer Media Audio Northern Ireland
Newtownards , Co Down
2007.12 - 2023.07
- Assisting Commercial Director in the commercial development of Bauer Media's market-leading radio brands in Northern Ireland; Downtown Radio, Cool FM & Downtown Country, including submission of yearly business plans/direction for the team.
- Leading the commercial performance of the All-Island Advertising Agency team within the business across Advertising Agencies and PR agencies delivering class leading levels of strategic insight; creative thinking and the highest sales service levels to leading International and Irish Brands, Retailers, as well as Government campaigns.
- Specific Account Management responsibilities across the most prominent Belfast and Dublin Advertising Agencies, delivering record revenues and award winning campaigns for the station and the agency clients with strategic creative thinking on accounts such as Lidl; Stena Line, Diageo Brands, Aer Lingus; Electric Ireland ;Center Parcs; Coca-Cola and Harvey Norman.
- Identified business growth areas, analyzing market and resource data
- Delivered exceptional staff performance through training and mentoring 20 employees.
- Performed data analysis, segmentation and predictive modelling, driving customer retention and sales renewal.
- Leveraged data across company using various tools to deliver campaign performance and retention data.
- Resolved customer and subcontractor issues, disputes and claims during pre- and post-contract phases.
- Monitored plans to meet deadlines, budget and quality standards.
- Worked with cross functional teams to develop right bids consistently.
- Devised clear strategy on customer engagement, operational delivery and commercial excellence.
- Negotiated contracts, securing optimum conditions for business expansion.
- Established sales targets and developed and implemented plans to meet them.
- Sourced services and resources needed, negotiating costs with external stakeholders to ensure project completion.
- Responsible for Trading, ensuring optimization of inventory from a yield and laydown perspective across Bauer Media NI portfolio and the lead on large scale volume arrangements.
- Promoted station to clients via Database marketing, Social Selling and Corporate events.
- Managed multiple partner relationships and internal projects simultaneously in fast-paced work environment.
Strategic Media Planner
AV Browne Advertising
Belfast , Antrim
2006.06 - 2007.09
- Developed automation- and performance-based campaigns through strategic stakeholder partnerships.
- Devised client media plans to meet customer and business targets for clients such as British Telecom, Stena Line and Firmus Energy.
- Interacted with internal and external partners to evaluate, implement and maintain media plans.
- Identified target audiences and analyzed characteristics, behaviours and media habits.
Head of Media
Anderson Spratt Group
Belfast , Antrim
2001.11 - 2005.05
- Recruited to the role to grow revenue and promote the media function. Revenue, profits and profile increased significantly within my time in ASG through developing a total sales focus internally and externally and nurturing the reputation for devising innovative proposals.
- Oversaw planning and execution of targeted sales and marketing strategies with monthly reporting to the board on sales performance and pipeline.
- Customized promotional strategies to meet needs of different clients, products and services and provided leadership and direction to the account management team on key accounts such as Toyota, Lexus, BMW/Mini, NI Co-Ownership, Propertynews.com and Bank of Ireland.
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
Media Director
Ardmore Advertising and Marketing
Holywood , Ards and North Down
1997.01 - 2001.10
- Joined Ardmore in its formative years and as a key member of the management team, saw department revenues grow exponentially. with successful new business pitches.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Developed marketing plans to support department strategies.
Senior Media Planner/Buyer
McCann Erickson
Belfast , Antrim
1993.02 - 1996.12
- Joined McCann Erickson as a media trainee and was quickly promoted to the role of Senior Media Planner/Buyer planning and buying media campaigns for some of the largest accounts in Northern Ireland at the time: NIO Anti Terrorism; NIO Time for Peace; Peugeot; Stewart's/Crazy Prices and DOE Road Safety.
Education
BA Hons - Marketing
1988.09 - 1992.05
A-Levels -
1981.09 - 1988.06
- Economics Grade B, Geography Grade C & English Literature Grade D
- 10 0'Levels (1 A ; 8 B's ; 1 C)
Skills
- Sales goal attainment
- Retail marketing
- Presentations and proposals
- Complex negotiations
- Brand-building strategies
- Market and competitive analysis
- Account management
- Relationship management
- Business development
- New account development
- Marketing campaign management
Interests include
- Golf
- Rugby
- Football
- Walking
- Travel
- Cars
- Gardening
- Eating out
Timeline
Commercial Manager - Bauer Media Audio Northern Ireland
2007.12 - 2023.07
Strategic Media Planner - AV Browne Advertising
2006.06 - 2007.09
Head of Media - Anderson Spratt Group
2001.11 - 2005.05
Media Director - Ardmore Advertising and Marketing
1997.01 - 2001.10
Senior Media Planner/Buyer - McCann Erickson
1993.02 - 1996.12
University of Stirling - BA Hons, Marketing
1988.09 - 1992.05
Limavady Grammar School - A-Levels,
1981.09 - 1988.06
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