Summary
Overview
Work history
Education
Skills
Websites
Custom Section
Personal Information
References
Hobbies and Interests
Languages
Timeline
Generic
Richard Peretti

Richard Peretti

Tunbridge Wells,Kent

Summary

Dynamic and innovative professional with expertise in creative leadership, art direction, and branding. Demonstrates proficiency in Adobe Creative Suite, Blender, and Unreal Engine to deliver compelling visual solutions. Skilled in pitching ideas, mentoring teams, and building strong client relationships. Committed to solving complex problems and driving projects forward with a focus on excellence.

Overview

25
25
years of professional experience
3
3
years of post-secondary education

Work history

Founder

Polyplay
07.2020 - 08.2025
  • Founded a creative consultancy that merged technology with storytelling for branded content.
    Specialised in experiential and emerging XR platforms, serving primarily Heritage clients.

Creative Director

FCB Inferno
01.2021 - 12.2022

Developed successful campaigns for Andrex, Valspar, Police Recruitment, and Sport England.
Led pitches that secured government clients, enhancing client portfolio.

Creative Director

Iris London
01.2019 - 06.2020
  • Led campaigns for Nectar, Samsung, Tate & Lyle
  • Creative Director for Royal Mail & Starbucks (Channel 4 Diversity in Advertising Award)
  • Mentored young creative teams and contributed to D&AD Young Blood

Senior Art Director

AMV BBDO
03.2010 - 04.2017
  • Promoted to Agency Board, 2014
  • Led integrated work for Pepsi Max, BT, Guinness, Aviva, Walkers, Blackberry
  • Notable: Pepsi Max “Unbelievable” & BT celebrity brand campaign
  • Mentored junior teams and led digital, film, branded content

Senior Art Director

Dare
07.2008 - 03.2010
  • Produced award-winning Barclays “Waterslide” app (most downloaded that year)
  • Created industry-first BMW AR test drive
  • Clients: Vodafone, ITV, Sony, BMW, Barclays

Senior Art Director

Agency.com
11.2005 - 06.2008
  • Viral content, online games & banners for BT, British Airways

Senior Art Director

Meme Digital (WCRS)
08.2004 - 11.2005
  • Led digital strategy for 3 Mobile
  • Viral campaigns for Danish Bacon (awarded, industry recognition)

Art Director

EURO RSCG (Havas)
09.2000 - 02.2004
  • Account launches: Expedia.co.uk, Del Monte, Argos (UK campaigns)
  • Award-winning “Headrush” viral campaign

Education

BA (Hons) - Graphic Design & Advertising

Buckingham University
United Kingdom
09.1996 - 06.1999

Skills

  • Creative Leadership
  • Pitching
  • Mentoring
  • Art Direction
  • Branding
  • Problem Solving
  • Client Relationship Building
  • Adobe Creative Suite
  • Blender
  • Unreal Engine

Custom Section

Starbucks: 'What’s Your Name?', Cannes Lions Gold (Strategy), Eurobest Gold & Silver, Clio Silver & Bronze, D&AD Wood Pencil, Webby, Creative Circle Gold/Bronze, Channel 4 Diversity in Advertising (Winner), Pepsi Max: 'Unbelievable' & Augmented Reality, Cannes Lions Bronze, Webby Awards (Winner & Nominee), One Show Bronze, D&AD, Kinsale Sharks Gold, Campaign Big Silver, Clio Silver, BIMA Gold, FAB Awards, Lovie Awards, British Arrows, IAB Creative Showcase, Digital Impact, Interactive & Marketing Awards, and others, available on request or at http://www.richardperetti.net/

Personal Information

Title: Creative Director

References

available upon request.

Hobbies and Interests

  • Filmmaking
  • Virtual Reality
  • Healthy Living
  • New Technology
  • Art & Design

Languages

English
Native

Timeline

Creative Director

FCB Inferno
01.2021 - 12.2022

Founder

Polyplay
07.2020 - 08.2025

Creative Director

Iris London
01.2019 - 06.2020

Senior Art Director

AMV BBDO
03.2010 - 04.2017

Senior Art Director

Dare
07.2008 - 03.2010

Senior Art Director

Agency.com
11.2005 - 06.2008

Senior Art Director

Meme Digital (WCRS)
08.2004 - 11.2005

Art Director

EURO RSCG (Havas)
09.2000 - 02.2004

BA (Hons) - Graphic Design & Advertising

Buckingham University
09.1996 - 06.1999

Similar Profiles

Create profile
Richard Peretti