Richard Oram
Walmer,Kent
Summary
Strategic Brand & Design Leader with 15+ years' experience delivering cohesive, high-impact brand systems across print, environments and multi-channel campaigns. Proven track record in translating brand strategy into tangible, real-world experiences - from large-scale rebrands and visitor environments to campaigns and storytelling. Skilled at leading brand transformation programmes, aligning stakeholders, and embedding brand consistency across organisations. Combines conceptual thinking with hands-on execution, ensuring every touchpoint is purposeful, engaging and on-brand. Brings a strong personal commitment to heritage, public engagement and purpose-led organisations, with experience working within nationally recognised institutions and visitor-facing environments. Strategic Brand & Design Leader delivering cohesive, high-impact brand systems across print, environments and multi-channel campaigns. Translates brand strategy into tangible experiences through large-scale rebrands and storytelling. Leads brand transformation programmes, aligns stakeholders and embeds brand consistency across organisations.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Volunteer Designer
01.2017 - Current
- Design accessible materials supporting public engagement and education.
- Contribute to community outreach and conservation initiatives.
Graphic Design Lead
Bigjigs Toys
Folkestone
03.2025 - 01.2026
- Led brand identity across retail, packaging and customer-facing channels.
- Developed cohesive visual systems spanning physical products, digital platforms and retail environments.
- Improved online conversion by 18% through enhanced visual storytelling and hierarchy.
- Introduced agile workflows, reducing delivery timelines by 25%.
- Partnered with commercial teams to align brand output with strategic business goals.
Visitor Assistant (Interim Role)
English Heritage
Deal & Dover Castle
04.2024 - 03.2025
- Acted as a frontline ambassador for a nationally recognised heritage brand.
- Delivered a consistent and engaging visitor experience across all touchpoints.
- Increased membership conversions by 20% through clear, compelling communication.
- Strengthened understanding of visitor journeys, interpretation and on-site storytelling.
Global Learning & Development Studio Manager
ICU Medical
Ashford
08.2019 - 12.2023
- Led a global rebrand rollout across 200+ assets within eight months.
- Developed scalable brand systems and templates ensuring consistency worldwide.
- Delivered campaigns, print collateral, presentations and long-form publications.
- Managed agencies and suppliers, ensuring quality, consistency and budget control.
- Worked cross-functionally with senior stakeholders to embed brand adoption.
Global Creative Design Manager
Smiths Medical
Ashford
02.2017 - 07.2019
- Led brand execution across campaigns, exhibitions and product communications.
- Designed large-scale exhibition stands and environmental graphics.
- Strengthened brand consistency across international markets.
- Acted as Senior Designer for Animal Health division, delivering specialised brand outputs.
Senior Graphic Designer
Buckland Media Group
Dover
01.2016 - 01.2017
- Delivered integrated campaigns, print collateral and exhibition design.
- Produced production-ready artwork and managed print suppliers.
Senior Graphic Designer
Hornby Hobbies Ltd
Margate
09.2013 - 01.2016
- Designed catalogues, packaging and marketing materials across major brands.
- Ensured brand consistency across extensive product ranges.
Art & Design Manager
Powell Publishing Ltd
Dover
08.2010 - 09.2013
- Created emotionally engaging campaign materials for charity clients.
- Increased donor engagement by 35% through values-led visual storytelling.
Education
BA (Hons) - Graphic Design & Illustration
Swindon School of Art & Design
Skills
- Brand Strategy & Identity Development
- Rebranding & Brand Transformation
- Environmental & Experiential Design
- Stakeholder Engagement & Influence
- Campaign & Content Development
- Brand Governance & Guidelines
- Print & Production Expertise
- Visitor Experience & Storytelling
- Cross-functional Collaboration
- Agency & Supplier Management
- Creative Direction & Leadership
- Brand identity
- Visual storytelling
- Campaign development
- Graphic design
- Agile workflows
- Cross-functional collaboration
- Project management
- Print production
- Community engagement
- Stakeholder communication
- Design accessibility
- Motivated self-learner
- Project leadership
- Creativity and innovation
- Attention to Detail
- Illustration and typography
- Collaborative spirit
- Deadline management
- Concept development
- Photographic editing
- Colour theory understanding
- Feedback receptivity
- Conceptual thinking
- Brand understanding
- Idea generation
- Tech-savvy
- Adobe Creative Suite
- Visual communication expertise
- Typography
- InDesign proficiency
- Brand concept development
- Ability to effectively plan
- Strategic creativity
- Corporate identity branding
- Brand identity design
- Originality
- Computer literate
Certification
- Mental Health First Aid (Level 2), 2025
- Lean Organisation Management (Level 2), 2024
- Equality & Diversity (Level 2), 2024
- Emergency First Aid at Work (Level 3), 2024
- Leadership Training, Smiths Group
Custom Section
BA (Hons) Graphic Design & Illustration, Swindon School of Art & Design
Websites, Portfolios and Profiles
- www.linkedin.com/in/richard-oram251
- richardoram4f9d.myportfolio.com
Volunteer Experience
Butterfly Conservation - Kent Branch, 2017-01-01, Present, Design accessible materials supporting public engagement and education., Contribute to community outreach and conservation initiatives.
Timeline
Graphic Design Lead
Bigjigs Toys
03.2025 - 01.2026
Visitor Assistant (Interim Role)
English Heritage
04.2024 - 03.2025
Global Learning & Development Studio Manager
ICU Medical
08.2019 - 12.2023
Global Creative Design Manager
Smiths Medical
02.2017 - 07.2019
Volunteer Designer
01.2017 - Current
Senior Graphic Designer
Buckland Media Group
01.2016 - 01.2017
Senior Graphic Designer
Hornby Hobbies Ltd
09.2013 - 01.2016
Art & Design Manager
Powell Publishing Ltd
08.2010 - 09.2013
BA (Hons) - Graphic Design & Illustration
Swindon School of Art & Design