RICHARD ODOI

Work History

Marketing Manager

Adansi Travel Limited

Accra, Ghana

12.2021 - 12.2023

Strategically crafted marketing plans based upon extensive research and prospect targeting from both internal and external sources leading to creation of new destinations of travel like the Caribbean, Qatar, and other African destinations.
Collaborated with heads and various bodies of leadership teams on standardization, design, and production of marketing materials
Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR. Generating more than 100% profit on fully chartered flight with Emirates Airlines from Accra to Dubai with about 600 passengers. The first to be achieved in Ghana.
Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis
Collaborated with sales, service, finance, and logistics departments to influence critical business growth outcomes ending the year 2023 with about 25% profit growth
Completed strategic competitive analysis by assessing the strengths and weaknesses of the organization and competitors
Supported senior leadership by continuously identifying opportunities for new marketing campaigns in both domestic and international travels
Conducted research and development on existing and emerging products to highlight benefits and attract retention, especially in the travel industry
Created sales strategies to promote advertising offerings and motivate larger deals
Conceptualized engaging, targeted social media and digital marketing content for social platforms
Created and submitted press releases to media outlets ahead of product launches, securing widespread coverage
Implemented marketing plans for new product launches, working closely with the product team to meet key milestones and deadlines.

General Manager

Afiba Consulting Limited

Accra, Ghana

11.2020 - 11.2021

Promoted business profitability by tracking performance indicators and driving corrective action
Boosted profit opportunities, analyzing cost, contract performance, and risk for corrective action leading to about 10% growth in general investment
Hired, coached, and trained staff, monitored performance, and offered mentoring to junior team members of about 25 people
Developed systems and procedures to optimize efficiency and quality
Drove sales and maintained cost controls making savings of about 5% yearly
Delivered and implemented staff engagement, gender diversity, and cultural programs
Built and maintained loyal, long-term customer relationships through effective account management and rapport-building
Sourced and developed sales lead to increase client base from 5 to 16
Maximized revenue by identifying key long-term growth initiatives
Generated daily operational and sales reports for corrective action or continuous improvement
Collaborated with support personnel to solve diverse issues impacting different areas of operations.

Marketing Consultant

Ministry of Communication - Ghana

Accra, Ghana

04.2020 - 10.2020

COVID Communication Call Centre is in charge of collating nationwide requests to aid the government in prompt response to the needs of all
Conducted consultations with clients to understand key customer segments and platforms for growth
Assisted in planning, creating, and executing successful marketing plans and strategies for small-to-medium-sized businesses
Increased marketing campaign spend ROI by 8%
Coached clients on various marketing aspects, such as strategies, handling calls, responses to needs, social media, newsletters, and ads
Conducted in-depth assessments of the company's current marketing strategies to make recommendations on improvements needed
Aided management in interviewing, hiring, and training marketing staff members to adhere to and maintain brand vision
Studied and identified the best media channels to market specific products and services
Selected advertising sites and media channels to measure compatibility with the brand.

Chief Operating Officer

Afiba Consulting Limited

Accra, Ghana

04.2019 - 04.2020

Developed operational policies and processes, guaranteeing staff maintained compliance with federal, state, and local laws and regulations
Hired, trained, evaluated, and retained a high-performing, effective, and diverse team embodying organizational culture
Delivered operational excellence through the oversight and creation of business-wide systems, processes, and communication, resulting in us managing major clients like MTN, Vodafone, Airteltigo, Ministry of Information, and Ministry of Communication
Served as strategic advisor and functional expert on critical strategic and operational matters
Committed to professional development over 6 years of experience as a marketing person culminating in a solid understanding of marketing, operations, commercial, and people functions
Possessed excellent working knowledge of differing divisions' business tasks whilst also acting as the bridge between various groups, ensuring organization-wide alignment on business priorities.

Marketing Agency - Digital Marketing & Events

MTN Ghana - Ayo Insurance

Accra, Ghana

04.2018 - 03.2019

Consulted with clients to determine event requirements, preferences, specifications, and vision
Plan and executed general marketing campaigns online and across social media platforms
Implemented most communication activities on all social media and online engagements
Oversaw the setup, arrangement, and finalization of events, ensuring all aspects stayed within the client's vision and created to high-quality standards making savings of almost 5% on budgets
Created presentations and drawings for clients to show event vision, making changes and amendments when requested
Developed budgets for planned events, producing according to client investments and requirements
Maintained excellent relationships with multiple suppliers to obtain the best prices for services and products
Directed florists, photographers, musicians, officiants, and ceremony participants during pre-ceremony, ceremony, and post-ceremony event
Hired and trained about 200 staff across functional assignments and ensured employee knowledge of specific procedures related to each event type.

Sales and Marketing Manager

Afiba Publicist Limited

Accra, Ghana

11.2016 - 03.2018

Created performance reports on sales, customers, purchase awareness and other growth metrics to identify targets met and set new goals for extended growth
Maintained outstanding customer relationships by providing excellent support and solving queries both over the phone and in person
Demonstrated outstanding networking and relationship-building skills, effectively aiding growth in B2B settings
Coordinated with media representatives and sponsors for press releases and promotions, reaching a wider audience and generating more traffic
Devised and delivered original marketing events and campaigns, maximizing brand exposure
Delivered high-performing social media marketing campaigns, maximizing brand reach and potential customer base
Attended marketing and sales meetings to motivate staff, identify challenges, and align targeted goals
Studied competitors to understand market, evaluate strengths and weaknesses and create strategic roadmap for future
Strategically developed extensive relationships with key industry players, agencies and vendors.

Brands Manager

Tigo Ghana - Millicom

Accra, Ghana

11.2014 - 11.2016

Developed brand identity with distinctive graphic style and tone for all company communications, conveying a clear message to consumers
Planned, developed, and led the negotiation of key business partnerships to establish an enterprise and align with objectives
Generated over $300,000 in revenue annually via strategic planning and implementation of seasonal and annual sales, marketing, and production plans
Established commercial brands through consistent communications, generating increased sales volume
Initiated annual strategic planning meetings with clients to establish relationships, delivering high-value increases in yearly agreements
Collaborated with the sales workforce to align products with consumer demands, driving brand development, maintenance, and optimization
Researched trends to improve strategies in changing the perceptions of consumers viewing the brand
Worked with product development team members to optimize product specifications
Balanced organizational objectives against customer satisfaction and profit demand to create optimal pricing strategies
Conferred with advertising managers to develop and implement marketing plans.

Summary

Overview

Work History

Marketing Manager

General Manager

Marketing Consultant

Chief Operating Officer

Marketing Agency - Digital Marketing & Events

Sales and Marketing Manager

Brands Manager

Education

Associate of Arts - Communication & Research Studies

Bachelor of Business Administration: Marketing - Marketing

Skills

Accomplishments

Work Availability

Timeline

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