Richard McLean
London
Summary
A seasoned paid social specialist with eight years' industry expertise. I'm a results-driven, people-first person with a genuine passion for all things social.
I have a keen desire for success and strive to delver best-in-class work, underpinned by a performance mindset.
With expertise in leadership, paid social strategy, client management, team operations, innovation, data analysis, platform proficiency, training, development, relationship building, and adaptability, I'm well-equipped to move into a new challenge in the paid social space.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
Work history
Paid Social Business Director
mSix&Partners
2024.08 - Current
- Overseeing the development, implementation and management of paid social activity across clients
- Responsible for ensuring the paid social team are delivering against overall business goals and objectives
- Ensuring day-to-day operations of paid social team are running smoothly
- Line management of staff members across different locations in UK and EMEA
- Close collaboration with internal client planning teams, digital channels and senior leadership
- Building strong relationships with media owners to ensure we stay on-top of new opportunities
- Implementation of automation tools to improve team efficiencies; For example, the development and implementation of automated pacing sheets
- Development of benchmarking tools to ensure for planning accuracy and understanding trends in data
- Educating teams and clients on 'signal optimal' paid social and importance of integrations such as CAPI
- Producing and sharing forecasting documentation with digital investment teams
- Implemented 'Brand Safety' process and measurement across key clients
- Responsible for development and happiness/ wellbeing of team members
- Dealing with challenging team members and resolving any issues
- Organising regular training sessions for paid social team to ensure they are up-to-date with all best practise
- Ensuring the team adhere to GroupM rules and guidance.
Paid Social Account Director
Havas Media
2021.09 - 2022.07
- Responsible for paid social strategy, planning and execution across a portfolio of clients
- Responsible for managing a team of 3 team members, including managers and executives
- Responsible for forecasting across portfolio of clients
- Planning and executing campaigns across social platforms; Facebook, Instagram, X, LinkedIn, Snapchat and Pinterest
- Understanding of different platform objectives and ad formats to deliver against campaign KPIs
- Producing PCAs and campaign reports and presenting back to key client stakeholders
- Strong Excel skills and knowledgeable on pivot tables, formulas and lookups
- Streamlining internal processes to deliver efficient ways of working across social and planning teams
- Working with creative agencies to ensure content has 'social first' approach
- Building strong relationships with key internal stakeholders and external partners
- Experience with API partners such as Smartly and Sprinklr.
Paid Social Account Manager
Havas Media
2018.06 - 2021.08
Paid Social Manager
Amobee
2017.05 - 2018.05
Paid Social Exec/ Planner
MediaCom
2015.10 - 2017.05
Marketing Assistant
Bloodybigspider
2014.07 - 2015.07
Education
Plastering - ICA - Distinction -
Leeds College of Building
Leeds 2005.01 - 2007.04
7 GCSEs including Cs in both English Language and English Literature -
Priesthorpe School
Leeds 1999.01 - 2004.04
Skills
- Paid social strategy
- Strategic and creative thinking
- Analytical and data driven
- Strong communicator
- Relationship building
- Excel and automation
- Deck creation
- Presenting
- Leadership
- Team development
Custom
AVAILABLE ON REQUEST
Timeline
Paid Social Business Director
mSix&Partners
2024.08 - Current
Paid Social Account Director
Havas Media
2021.09 - 2022.07
Paid Social Account Manager
Havas Media
2018.06 - 2021.08
Paid Social Manager
Amobee
2017.05 - 2018.05
Paid Social Exec/ Planner
MediaCom
2015.10 - 2017.05
Marketing Assistant
Bloodybigspider
2014.07 - 2015.07
Plastering - ICA - Distinction -
Leeds College of Building
2005.01 - 2007.04
7 GCSEs including Cs in both English Language and English Literature -
Priesthorpe School
1999.01 - 2004.04