Summary
Overview
Work history
Education
Skills
Timeline
Generic

Richard Knowles

Horton,UK

Summary

Dynamic sales professional with extensive experience in driving business development and managing customer relationships. Expertise in account management and market analysis to optimize sales strategies. Strong communicator and team leader, adept at crafting persuasive presentations and proposals. Committed to leveraging CRM tools for lead generation and fostering business growth through strategic marketing initiatives.

Overview

17
17
years of professional experience

Work history

Business development manager

Safpro
Gloucester, Gloucestershire
12.2024 - Current
  • Responsible for generating new business from initial cold call, discovery calls via Teams and face to face meetings.
  • Researching and Identifying target customers
  • Generating new opportunities and taking them to won business.
  • Developed pipeline of qualified opportunities worth £6.2 Million from scratch within in 6 months
  • Generated leads to bring in new client revenue and improve bottom-line profitability.
  • Prepared and delivered winning customer proposals, business presentations and sales pitches.

Sales Director

Element Finance
Bristol, South Gloucestershire
06.2017 - 11.2024
  • Applied digital marketing tactics to drive business growth and awareness.
  • Attended and hosted networking events, establishing solid relationships with other business professionals.
  • Generated new leads and opportunities to maximise revenue.
  • Built long-term relationships with customers and generated referrals from existing clients.

European Sales Manager

Rotork Instruments
Bath, Bath and North East Somerset
06.2016 - 06.2017

Accomplishments:

  • Opportunity pipeline developed to £12 million in 7 months.
  • £1 million new project win with new rail wagon system.
  • Introduced new sales opportunity review tools, making sales team more effective.

Key Responsibilities:

  • Setting and executing growth strategy ensuring that division was positioned for success.
  • Looking at key market trends and drivers, using this detail to develop future products and technologies to take to market.
  • Leadership, training and mentoring sales team to deliver growth targets.
  • Enhanced sales performance, actively monitoring all leads and conversions.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Took ownership of lead pipeline to exceed targets and monitor budget adherence.
  • Customized promotional strategies to meet needs of different clients, products and services.
  • Recruited, trained and motivated distributors to foster ongoing favourable partnerships.
  • Managed team of 8 staff, driving performance with motivational strategies to exceed sales targets.

Western Europe Sales Director - Rail

IMI Precision Engineering
Lichfield, Staffordshire
01.2016 - 06.2016

Accomplishments:

  • Key strategy that developed £42million pipeline in new dryer technology.

Key Responsibilities:

  • Responsible for setting and executing strategy ensuring Rail sector is positioned for long-term sustainability and profitable growth
  • Working with key stakeholders to ensure strategic projects are delivered
  • Leadership training and mentoring pan European sales team to deliver growth targets
  • Appraisals, objective, and target setting ensuring key talent is developed
  • Valuable member of core Western Europe management team running £150million regional business.
  • Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
  • Improved profitability, developing pipeline using multiple sales channels and penetration strategies.
  • Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
  • Delivered professional sales presentations, creatively communicating product quality and market comparisons to prospective customers.
  • Represented organisation to public at trade exhibitions and conventions, driving awareness of technologies on offer.

Sales Director

IMI Webber
Bristol, South Gloucestershire
08.2014 - 01.2016

Accomplishments:

  • Developed can do culture and reduced project lead-times by 4 months.
  • Won two major projects totalling £7 million in new sales with automotive OEMs.
  • £30million opportunity pipeline developed with key OEMs.

Key Responsibilities:

  • Developing and executing 5-year growth plan to double this business within period.
  • Focusing on developing niche product technologies within commercial vehicle, F&B, Rail, and Industrial markets.
  • Changing company culture and integrating as one team into wider IMI Precision Engineering business.
  • Drive change, evaluate all opportunities, and implement account development plans with existing accounts.
  • Develop new markets and drive new business growth.
  • Generated new leads and opportunities to maximise revenue.
  • Managed team of 4 staff, driving performance with motivational strategies to exceed sales targets.
  • Established and maintained positive, profitable client relationships through superb communication.
  • Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.

UK Rail Sector Head

IMI Norgren
Lichfield, Staffordshire
04.2011 - 08.2014

Accomplishments:

  • Key project won delivering £11.7million of new business revenue over 3 year period.
  • Pressure switch client project taken to platform product worth £6million in new business.
  • New business pipeline worth£10million developed.

Key Responsibilities:

  • Setting and executing UK rail sector strategy ensuring sector is positioned for long term sustainable and profitable growth
  • Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
  • Leading and motivating team of UK account managers to deliver growth strategy.
  • Setting targets and objectives, training, and development
  • Key part of core UK management team, contributing to day-to-day management of £43million business.
  • Analysed sales reports to identify trends and update strategies.

Key Account Manager

IMI Norgren
Lichfield, Staffordshire
07.2008 - 04.2011

Accomplishments:

  • Grew key account from £300k to £1.9million in annual revenue.


Key Responsibilities:

  • Responsible for all sales activities within defined area
  • Identified new business opportunities and increased lead generation to grow profits.
  • Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
  • Developing strong long term customer relationships within Key accounts utilizing VAST sales techniques.
  • Developing, and implementing key account strategies
  • Delivering growth and winning new business by presenting customers with engineering advantage bespoke solutions.
  • Coordinated client and stakeholder communications to achieve mutually beneficial outcomes.
  • Managed multiple accounts with high-quality client care through tactical planning and campaign delivery.

Education

Certificate - Sales And Account Management

IMI University

Skills

  • Sales techniques
  • Interpersonal communication
  • Relationship Management
  • Business development
  • Market trends understanding
  • Presentations and proposals
  • Client communication
  • Team Leadership
  • Proficiency with CRM systems
  • Strategic prospecting
  • Digital marketing
  • Warm and cold calling
  • Client contract negotiations
  • Pipeline Management


Timeline

Business development manager

Safpro
12.2024 - Current

Sales Director

Element Finance
06.2017 - 11.2024

European Sales Manager

Rotork Instruments
06.2016 - 06.2017

Western Europe Sales Director - Rail

IMI Precision Engineering
01.2016 - 06.2016

Sales Director

IMI Webber
08.2014 - 01.2016

UK Rail Sector Head

IMI Norgren
04.2011 - 08.2014

Key Account Manager

IMI Norgren
07.2008 - 04.2011

Certificate - Sales And Account Management

IMI University
Richard Knowles