Experienced professional with expertise in data analysis, workplace accessibility enhancement, and business process improvement. Skilled in collaborating with product managers, ensuring accessibility standards compliance, and conducting thorough accessibility testing. Adept at financial management and fostering cross-functional communication to drive organisational success. Committed to advancing inclusive practices and optimising processes to achieve impactful results.
Overview
27
27
years of professional experience
Work History
Director, Strategic Accounts - Equans Digital
EQUANS
UK & Ireland
11.2021 - 02.2025
Overview: My role is to expand the digital - smart buildings, energy management, accessibility & inclusive design - services in public sector, healthcare, higher education and transportation.
Defined and, as a member of the AccessAbility Network, continue to direct the internal and commercial digital accessibility project that enhances employees and UK customers (over 120 hospitals, 300 schools, UK courts, MoD accommodation, etc.)
Work with UK and Global executive management to ensure company and services comply and exceed UK, EU and global governance for accessibility.
Develop new an innovative digital services and technology packaging approaches to digitally modernise legacy estates in the UK.
Director, Digital Strategy & Growth
Thales
Crawley, West Sussex
02.2019 - 05.2020
Company Overview: A global leader in the defence, aerospace, aviation, transportation and cyber security industries
Analysed six business units' digital capabilities, collaborating with stakeholders to identify £100m in opportunities
Developed and delivered an internal Dragons' Den-style service to accelerate idea validation and prototyping
Formulated successful digital commercial growth plan, gaining approval from senior leadership
Guided four startups in digital marketing and sales techniques
Interim Chief Marketing Officer
Sparkol Ltd.
Bristol
05.2017 - 05.2018
Company Overview: A globally recognized explainer video software developer looking for MBO and rapid growth
I was engaged for my in-depth knowledge of online video advertising, digital marketing, partner channels and experience (both lived and professional) of developing media for the disabled community.
I recruited and managed teams to utilise search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to rapidly expand online sales success..
Delivered four offers surpassing 200% of owner expectations during tenure as Interim Chief Marketing Officer
Senior Vice President, Marketing & Partnerships
Romonet Ltd.
London, UK
09.2015 - 05.2017
Increased revenue by over 100% in first year
Defined new commercial strategy; introduced AI-driven analytics SaaS platform to market
Created and launched global "Validated by ROMONET" certification program
Tripled sales pipeline by utilising inbound marketing automation and establishing reseller channels
Vice President of Marketing & Partnerships
RF Code Inc.
Austin, TX, USA, TX
04.2012 - 08.2015
At pace, I lead a team that repositioned company from unknown 'RFID company' to recognized industry leading provider of IoT solutions & SaaS with Gartner & IDC
Average deal size increased by 50% to $300k+ and revenues from $9M to $17M
Rebranded the company, its messaging, the products and services, developed partnerships and improved customer retention
Regular contributor to prominent global media and speaker at international industry events
Managing Director / Media Consultant
Performedia International Inc.
Vancouver, BC, Canada, BC
01.2005 - 01.2012
Initially founded as a print, digital and video marketing service provider, Performedia expanded into 'digital impact consulting' where we led the development of digital marketing, sales and partner channels for customers including TELUS, The Globe Group, Infowave, Solegear Bioplastics, SportBC, Business Objects/SAP, Kyoto Planet and Capgemini
I recruited the sales and content team then published two Influential global technology strategy books containing insight from the leading technology companies and entrepreneurs.
Ahead of YouTube, we developed a video content management system that enabled accessible video and rich-media content to be created easily for tourism, sports, social marketing and many other uses.
I provided digital media consulting to major global influencers in sustainability and technology; working with the likes of Eleanor Huffington, Elon Musk, both Google founders, international political and social leaders and investors.
Vice President, International Development
Corporate Radar LLC.
Vancouver, BC, Canada
01.2004 - 01.2006
Led international commercial expansion including becoming Capgemini's smallest global alliance partner
Global growth led to acquisition by FAST Co. (now Microsoft)
Director Global Partner Marketing
Crystal Decisions (now SAP)
01.2002 - 01.2003
Rationalized global OEM, Alliance and VAR channel programs, increasing efficiency and profitability
Co-led the recruitment of 'Big 5' systems integrators (IBM, Accenture, KPMG, Capgemini & Deloitte), adding $80M to pipeline in six months
Created The BI Index (consulting matrix still used by SAP)
On acquisition, wrote partner strategy for >$1.5bn in business + post-merger comms
Director, Global Partner Channel Marketing
IBM/Tivoli Software
London, Hong Kong, Austin
01.1998 - 01.2002
Recruited >800 partners in 3 years
Setup 12 training centres on 3 continents
Achieved over 179% of revenue targets
Managed global product marketing team
Redeveloped go-to-market strategy for over $1.4bn of IBM/Tivoli software
Education
Bachelor of Arts - Business Studies
University of Brighton
Brighton
10/1990 - 05/1992
Skills
Data-driven planning and reporting
Product Manager collaboration
Executive management & team leadership
Workplace accessibility enhancement
Financial management
Accessibility standards compliance
Business process improvement
Cross-functional communication
Affiliations
I support a number of veterans charities, providing mentorship and support. I am a keen sailor, skier and hiker...or just about anything that tests me physically and gets me outdoors!