Richard Felton
Tavistock ,Devon
Summary
Customer-orientated, strategic-thinking sales professional with over ten years of experience in facilitating relationships, developing partnerships, maintaining top accounts and amplifying profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections, introducing products, implementing pricing models, inventory control and projections, vendor relations, territory development and revealing customer needs to deliver solutions. Tactical team builder seeking to leverage background into a Sales Director/Manager role with a dynamic organisation.
Overview
14
14
years of professional experience
Work history
Area Sales manager ( Senior Management Program)
Manitou Uk
Verwood, Dorset
08.2023 - Current
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
- Forged strategic partnerships with stakeholders for profitable outcomes.
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Drove revenue growth by identifying and capitalising on emerging market trends.
- Enhanced market penetration with effective territory management.
- Negotiated lucrative contracts to secure long-term client commitment.
- Coordinated promotional campaigns to boost brand visibility.
Business manager New Holland Harvest Products
CNH Industrial
Basildon, Essex
03.2023 - 08.2023
- Achieved better customer relations with regular client meetings.
- Coordinated cross-departmental communication for seamless execution of projects.
- Streamlined business operations to improve efficiency.
- Analysed market trends for informed decision making.
- Devised sales targets, driving the team's motivation and focus towards achieving them.
- Identified growth opportunities to expand company reach.
- Managed budget forecasts to ensure financial stability.
- Brought about improved employee engagement through regular feedback sessions and reward schemes.
Area Sales Manager
Manitou Uk
Verwood, Dorset
07.2019 - 03.2023
- Introduced new products to market, helping to increase profits for Manufacturer and dealer.
- Expanded Agri market share by 7%, increasing sales to retailers and distributors.
- Expanded Construction market share by 18%, increasing sales to retailers and distributors.
- Built lasting relationships with clients through customer service interactions.
- Managed daily operations of 8 dealerships generating increased turnover and profits year on year.
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
- Drove competitive standards to develop market-leading services, improving client retention and account growth.
- Forecasted product sales to deliver on KPIs.
- Tracked and evaluated weekly sales figures, developing senior leadership reports for targeted action planning.
- Interviewed and recruited high-performing staff, adding value, motivation and drive to existing sales teams.
Agricultural Machinery Sales Manager
Vincent Tractors Ltd
Fraddon , Cornwall
08.2015 - 07.2019
- Built rapport with new and existing customers, boosting client retention rate.
- Negotiated profitable sales contracts to achieve revenue targets.
- Presented device features and qualities to showcase business benefits.
- Coordinated goods and equipment delivery and installation.
- Recorded sales for goods and service performance monitoring.
- Demonstrated and engaged clients with medical goods to increase product sales.
- Set up sampling events to engage new clients.
- Sourced new clients through targeted research and networking.
Parts advisor
Medland Sanders & Twose (MST)
Ivybridge, Devon
01.2012 - 02.2014
- Met trading terms and account procedures for compliant parts acquisition.
- Checked incoming parts against delivery notes to limit stock discrepancies.
- Handled high-volume parts, servicing and repair enquiries.
- Responded to customer emails quickly to maintain excellent service levels.
- Managed customer lines for minimum wait times and high satisfaction.
Education
NVQ Level 3 - Racing Management
British Racing School
Newmarket 10.2009
GCSEs - Math
Saltash.net community school
Saltash07.2006
Skills
- Sales and market development
- Communication and engagement techniques
- Rapport and relationship building
- Sales territory growth
- Territory sales management
- Sales process
- Market intelligence
- Brand-building strategies
- Energetic
- Technical presenting
- Persuasive negotiations
Timeline
Area Sales manager ( Senior Management Program)
Manitou Uk
08.2023 - Current
Business manager New Holland Harvest Products
CNH Industrial
03.2023 - 08.2023
Area Sales Manager
Manitou Uk
07.2019 - 03.2023
Agricultural Machinery Sales Manager
Vincent Tractors Ltd
08.2015 - 07.2019
Parts advisor
Medland Sanders & Twose (MST)
01.2012 - 02.2014
NVQ Level 3 - Racing Management
British Racing School
GCSEs - Math
Saltash.net community school
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