Richard Clark
Hull,,East Riding of Yorkshire
Summary
Experienced professional with a strong background in event management, marketing, sales and business development. Demonstrated expertise in managing budgets, teams, and high-profile events such as exhibitions, product launches, and commercial functions. Skilled in strategic marketing and PR, with proficiency in producing and editing diverse marketing materials. Proven track record of exceeding sales targets while effectively training and coaching staff across various roles. Longstanding Business Development and commercial strategy skills consistently growing revenue, strategic partnerships and P&L ownership accountability.
Overview
21
21
years of professional experience
Work history
Marketing manager
Neos Hospitality
Hull, Kingston upon Hull
02.2024 - 12.2024
- Developed and executed multi-channel marketing strategies to increase brand awareness and subsequently boosted sales, and occupancy increasing revenue by 20%
- Oversaw digital marketing campaigns, including SEO, PPC, email and social media marketing increasing brand engagement by over 50%
- Managed content marketing initiatives, ensuring alignment with company brand messaging and utilized data analytics to track campaign performance, guest trends and preference to implement targeting marketing
- Increased direct bookings by 150% through optimising the various site websites and specific targeting campaigns
- Managed and allocated marketing budgets to effectively maximise ROI and achieved a 35% ROI on advertising spend
Group Conference & Events Office Manager
DoubleTree by Hilton
Hull, Kingston upon Hull
11.2023 - 01.2024
- Led, managed & trained C&E Team ensuring exceptional standards and revenue growth adding 200k net in 3 months by implementing effective sales strategies and maximising event bookings
- Oversaw end-to-end planning process from inquiry to execution whilst maintaining strong relationships with corporate clients, agencies and event organizers
- Monitored KPIs to drive high team performance to achieve targets and hit bonuses
- Conducted site visits and sales presentations securing both new contracts and maintaining existing clients
- Managed event budgets, contracts and forecasting reporting to Directors
Area Sales, Marketing & Events Manager
Advocate Group
Hull, East Yorkshire
05.2022 - 11.2023
- Annual business planning on strategic level with Directors and Operations management
- Innovated, improved and implemented new leads, income generation and long term contracted partnerships across business including regular sportsman's dinners, festivals, weddings, corporate, commercial, private, specialist and seasonal events adding 250k net across Hull estate within 1st 12 months of position
- Liaised closely & built ongoing relationships with external agencies and businesses such as Visit Hull, Visit England, VHEY, Conference Hull and Hull Bid to increase business exposure, leads, income, networking and opportunities within local and surrounding areas
- Generated company growth and business development through market expansion, stakeholder engagement, strategic partnerships and increased sales
- Planned, executed and co-ordinated delivery of commercial events across Hull estate including event timelines, layouts, catering, budgets, audio visual specifications, risk assessments, health & safety, contracts, staffing and standards in pubs, bars, restaurants, nightclubs & function suites
Senior Sales Manager
Promis Life
Hull, East Riding of Yorkshire
01.2021 - 04.2022
- Team Leadership & Development driving productive goal setting, sales objectives and culture building achievable with use of metrics and 1 on 1 coaching
- Performance management including tracking KPIs, leading a high performance teams and optimising processes
- Achieved exceptional client satisfaction feedback and ratings.
- Spearheaded sales meetings with staff and management to share best practices for process improvements and adherence to compliance
- Monitored sales team performance, providing effective training to help reach revenue and profit targets
- Interfaced with customers, determined needs, provided recommendations and up-sold services
Sales Manager
Deltic Group
Hull, East Riding of Yorkshire
06.2015 - 12.2020
- Responsible for all external functions and private room hire including christmas parties, promoter sessions, wedding receptions, awards ceremonies, corporate events & birthday parties
- Recruitment of all sales staff including mentoring, developing & coaching all sales executives to help reach sales targets
- Division of rotas and labour management
- Hitting Targets & KPIs - (Highest Contracted Private Hires & Profit in Deltic Group 2017, 2018, 2019/Sales Manager of the Year 2017/2018/2019)
- Developed entertainment & booking strategy with ATIK GM each financial year to achieve sales and maximise revenue
- Initiated and elevated new business opportunities by implementing effective networking strategies.
Senior Sales & Marketing Manager
Funktion
Hull, East Riding of Yorkshire
08.2014 - 05.2015
- Managed all marketing, events & sales.
- Completely planned, oversaw and implemented launch agenda for venue within extremely short time frame of 1 month, leading to successful launch campaign.
- Increased revenue and sales month on month and used industry experience to maintain and drive business towards profitability.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
Area Sales, Marketing & BDM Manager
Ice Cold Events
Hull, Leeds & York, Yorkshire
01.2004 - 07.2014
- Managed, marketed and operated all events, specifically for largest client Luminar Leisure PLC.
- Significant achievements in this role included increasing contracted weekly session revenue for venue from £100k to £250k+ per annum year on year for 10 years.
- Managed and marketed 150+ events per year.
- Recruited, mentored & coached team of 15-20 people.
- Developed and managed relationships on B2B level with large brands and corporates.
- Secured contracts and sponsorship deals worth in excess of 100k+ per annum.
- Implemented all online activity, social media, web development, data collection and database management.
Education
Bachelor of Arts - English Literature & Language
University of Hull
Hull2002
A-Levels - English (A), History (B), Business Studies (B) General Studies (B)
Handsworth Grammar School
Birmingham1998
GCSE -
Handsworth Grammar School
Birmingham1996
Skills
- Management: Experienced in managing projects, budgets, events and teams
- Event Management: Extensive event management expertise including exhibitions, product launches, venue launches & commercial events, artist management & negotiation
- Marketing: Marketing and PR experience at a strategic level Proficient in producing, copy-writing and editing a complete range of marketing materials
- Sales: Proven sales ability and track record of both hitting and exceeding targets
- Business Development: Extensive Business Development Strategy consistently creating new & lucrative revenue channels
- Stakeholder Engagement: Effective work across C-Suite, Clients & Partners
- Communication: Exceptional communication skills in both written and spoken English
- Staff Management: Effectively trained, developed & coached teams
- Networking: Excellent networking abilities enabling channels of communication and maintaining third party relationships
- Computing: Accomplished user of Microsoft Office and managing digital/online marketing activities
- CRM & POS systems proficiency: Salesforce, HubSpot, Collins & Kobas
- Full Clean UK Driving Licence
Timeline
Marketing manager
Neos Hospitality
02.2024 - 12.2024
Group Conference & Events Office Manager
DoubleTree by Hilton
11.2023 - 01.2024
Area Sales, Marketing & Events Manager
Advocate Group
05.2022 - 11.2023
Senior Sales Manager
Promis Life
01.2021 - 04.2022
Sales Manager
Deltic Group
06.2015 - 12.2020
Senior Sales & Marketing Manager
Funktion
08.2014 - 05.2015
Area Sales, Marketing & BDM Manager
Ice Cold Events
01.2004 - 07.2014
Bachelor of Arts - English Literature & Language
University of Hull
A-Levels - English (A), History (B), Business Studies (B) General Studies (B)
Handsworth Grammar School
GCSE -
Handsworth Grammar School
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