Richard Asiedu
Adabraka,Accra Metro
Summary
A skilled professional with expertise in media training, persuasive storytelling, and strategic communication. Demonstrates proficiency in digital marketing and possesses valuable customer service experience. Committed to leveraging these skills to drive impactful communication strategies and enhance brand presence.
Motivated professional with focus on public relations, bringing creativity and strong communication skills. Deliver compelling narratives and brand messaging with keen understanding of media relations and social media strategies. Build and maintain positive relationships with stakeholders, ensuring consistent and impactful public presence.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work history
Public relations assistant
Public Utility Regulatory Commission
Kumasi, Kumasi Metro
2022.07 - Current
- Coordinated successful product launches, generating massive media coverage.
- Protocolled regular media monitoring reports, providing valuable insights into public sentiment about the brand..
- Assisted in developing annual PR plan which led to consistent messaging across all channels.
- Ensured compliance with regulations whilst handling sensitive information during crisis management.
- Raised the company profile by designing impactful corporate events.
- Organised press conferences for effective communication with media representatives.
- Cultivated relationships with journalists and media professionals to expand media networks.
Assistant marketing manager
Sintex Group of Companies
Spintex Accra, Accra Metro
2021.09 - 2022.06
- Provided mentorship to junior staff members, promoting professional growth within the team.
- Conducted competitor analysis for comprehensive market understanding.
- Oversaw content creation, ensuring consistent brand messaging across all platforms.
- Improved brand visibility by implementing targeted marketing strategies.
- Streamlined internal processes for efficient project management and execution.
- Created compelling advertising campaigns for enhanced consumer engagement.
- Collaborated with sales team to maximise promotional effectiveness.
- Liaised with external agencies, ensuring aligned marketing efforts and direction.
Assistant class teacher
Asuboi Methodist Primary
Asuboi, Eastern Region
2019.06 - 2021.09
- Carried out administrative tasks such as grading papers and keeping track of supplies, contributing towards an efficient learning environment.
- Worked closely with main class teacher for improved student outcomes.
- Maintained accurate records of student attendance and academic progress, ensuring transparency with parents and faculty members alike.
- Facilitated fun and educational field trips to supplement classroom instruction.
- Assisted in preparing students for standardised tests, resulting in improved performance rates.
- Assisted in maintaining a safe and stimulating classroom environment for effective learning.
- Helped organise school events, boosting community involvement.
General manager
Agro City Rest Stop
Accra, Accra
2016.06 - 2019.05
- Fostered a high-performance culture, resulting in increased productivity.
- Established a positive work environment which promoted staff morale and productivity.
- Defined company direction through careful strategic planning.
- Improved staff retention with robust HR policies and procedures.
- Streamlined communication processes for improved team collaboration.
- Oversaw all aspects of daily operations, ensuring smooth running of the organisation.
- Identified new business opportunities, leading to market expansion.
- Introduced effective cost control measures, reducing unnecessary expenditure.
Brand and marketing lead
James Mills Group
Accra, Accra Metro
2014.12 - 2016.05
- Conducted comprehensive market research to identify industry trends and opportunities.
- Coordinated marketing events, resulting in increased public visibility of the brand.
- Oversaw budget allocation for various marketing projects to optimise resource utilisation.
- Collaborated with sales team to ensure consistency in branding and messaging.
- Led creative team to streamline brand messaging across all platforms.
- Negotiated contracts with vendors; ensured best deals without compromising quality.
- Managed relationships with external agencies, ensuring high-quality service delivery on time and within budget.
Sales executive
Bayport Financial Service
Accra, Accra Metro
2014.01 - 2014.12
- Maintained an extensive knowledge of all products offered, assisting in informative customer interaction.
- Identified new business opportunities that enhanced growth potential of the company.
- Crafted compelling pitches for securing high-value deals with clients.
- Boosted sales revenue through aggressive and targeted marketing strategies.
- Prioritised important tasks effectively under pressure situations ensuring seamless operations during peak times.
- Responded promptly to customer queries, ensuring resolution whilst upholding satisfaction levels.
- Streamlined sales process to enhance operational efficiency and productivity.
- Maintained contact with customers throughout sales and pre-delivery process.
Education
Diploma of Higher Education - Psychology-Economics&Management
University of Cape Coast
Cape Coast Ghana 2012.04 - 2015.06
Bachelor of Arts - Educational Psychology
University of Cape Coast
Cape Coast 2018.05 - 2021.06
Master of Business Administration - Marketing
University of Cape Coast
Cape Coast 2022.05 - 2024.05
Skills
- Media training expertise
- Persuasive storytelling
- Strategic communication
- Digital marketing proficiency
- Customer service experience
- Digital advertising strategies
- Budgeting control
- E-Commerce strategy
Certification
Trained in Administrative Law and Dispute Resolution by Public Utility Regulatory Commission
Languages
English
Intermediate
Asanti Twi
Proficient (C2)
Timeline
Public relations assistant
Public Utility Regulatory Commission
2022.07 - Current
Master of Business Administration - Marketing
University of Cape Coast
2022.05 - 2024.05
Assistant marketing manager
Sintex Group of Companies
2021.09 - 2022.06
Assistant class teacher
Asuboi Methodist Primary
2019.06 - 2021.09
Bachelor of Arts - Educational Psychology
University of Cape Coast
2018.05 - 2021.06
General manager
Agro City Rest Stop
2016.06 - 2019.05
Brand and marketing lead
James Mills Group
2014.12 - 2016.05
Sales executive
Bayport Financial Service
2014.01 - 2014.12
Diploma of Higher Education - Psychology-Economics&Management
University of Cape Coast
2012.04 - 2015.06