Ricardo (Rick) Cardoso

Oversee sales and business development across Europe, Latin America, and Australia/NZ, driving growth in mining, manufacturing rail, motorsport, and defense.

Key responsibilities:

• Managing and supporting distributors to strengthen market presence and boost sales.
• Acting as key account manager, ensuring customers receive tailored sensor solutions.
• Developing and executing market strategies to identify new opportunities.
• Leading new business development, collaborating with OEMs and end-users to introduce innovative sensor technologies.

By combining strategic planning with hands-on customer engagement, I help expand Gill's footprint in industries that demand precision and reliability.

• Increased channel sales by developing and maintaining strong relationships with key partners.
• Managed a diverse portfolio of channel partners, ensuring consistent revenue growth and high levels of customer retention.
• Maintained a high level of industry expertise by participating in ongoing professional development opportunities, staying informed on market trends, competitor activities, and customer needs.
• Improved partner satisfaction by providing ongoing support, training, and resources for successful collaboration.
• Negotiated contracts with potential partners while maintaining company profitability goals and ensuring mutually beneficial agreements were reached.

Worldsensing – Global IoT Pioneer in Civil Infrastructure Monitoring

Expanded market reach and sales across Scandinavia, BENELUX, Portugal, Italy, and Greece.

Key responsibilities:

• Identified and developed new business opportunities in B2B and B2C markets.
• Researched market trends to design and implement targeted sales strategies.
• Led new product launches and established new verticals to expand market presence.
• Strengthened client relationships while developing new sales channels.
• Managed and optimized distributor performance to align with business objectives.

Played a key role in driving growth and reinforcing Worldsensing's position in infrastructure monitoring.

• Led the Sales & Marketing team for a global scientific instrumentation company, driving growth across Food & Drink, Pharma, Chemicals, Minerals & Consumer Healthcare.
• Developed and executed Sales & Marketing plans, managing pipeline, strategy, and board-level reporting.
• Hands-on in lead generation, global distributor management, and high-impact sales presentations.
• Closed single sales over £1M and managed key accounts generating £500K+ annually.
• Extensive international sales experience across North & South America, Europe, Japan, Australia & NZ.

Key Achievements & Responsibilities

• Developed marketing strategies through market research and analysis.
• Generated leads by identifying potential customers using various research methods.
• Executed targeted marketing campaigns to expand and maintain key contact lists.
• Monitored competitor activity and collaborated on improvements in marketing strategy, products, and services.
• Organized and participated in company-wide and marketing events.
• Increased mail shot conversion rates for new product campaigns by 25% through optimized direct marketing strategies.
• Managed the launch of two new websites and three language versions, expanding ITS's international presence and creating content for social media (LinkedIn, Twitter).